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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Entrepreneur Determined to Grow New Green Hotel Certification Program

HERMOSA BEACH, CALIF.—Guido Bauer, an entrepreneur with significant hospitality industry experience and who first studied tourism and hospitality management at the University of Munich in Germany, is working hard to build a Green Hotel Certification program for the global lodging industry. Bauer launched his program in November 2006 and already has established a foothold for it in the Caribbean. With two others selling Green Hotel Certification and two support staff on board, Bauer now has his eyes set on the United States and beyond. Bauer says he started researching Green Hotel Certification several years ago after hearing over and over...

Eco Crown Announces Partnership with HAC’s Green Key Eco-Rating Program

CANMORE, ALBERTA—Eco Crown Hospitality has announced an exclusive partnership with the Hotel Association of Canada and its Green Key Eco-Rating program. As part of Eco Crown, hotels and chains that are recognized by the organization as a certified environmentally responsible property are offered membership services including a 24/7 1-800 reservation system, GDS, products, and training specifically designed for the environmentally friendly lodging industry. “Eco is not just a trend," says Andrea Speiss, CEO of Eco Crown Hospitality. "It is a lifestyle and the hospitality industry needs to be ready for it. We are now all measured by the footprints we...

World Travel Market to Host UNWTO Summit on Tourism & Climate Change

LONDON—World Travel Market will host a major United Nations World Tourism Organization (UNWTO) Ministers’ Summit on Tourism and Climate Change, a key part of an international program to widen and deepen the debate on one of the biggest challenges facing the industry. Ministers will be asked to consider and ratify a Declaration recommended by environmental experts at the UNWTO’s Summit on Climate Change in Davos, Switzerland in October. The Ministerial Declaration is to be put to the UNWTO’s General Assembly at the end of November and will be a major aspect of the organization’s submission to the U.N.’s Bali Climate...

New 2007-2008 Chemically Safer Travel Directory Now Available

PEMBROKE PINES, FLA.—The Chemically Safer Travel Directory, a guide for health-conscious travelers with sensitivities to chemicals, is now available. It features 658 listings (314 of which are new). Each listing represents a less-toxic place to vacation and stay in the United States, Canada and other countries. The “Safer” in Safer Travel Directory was inspired by the 1995 movie “Safe,” in which the main character inexplicably becomes allergic to the 20th century. Twentieth Century Disease (also known as Multiple Chemical Sensitivity) is a very real disability with no cure. It is brought about by some 60,000 chemicals present in our environment,...

The Regent Singapore Wins Inaugural Energy Smart Award

SINGAPORE—As part of the launch of the Energy Smart Building Labeling Program, the National Environmental Agency (NEA) and Energy Sustainability Unit (ESU)—an entity jointly supported by the School of Design and Environment, National University of Singapore (NUS) and various Research Partners—has awarded The Regent Singapore, a Four Seasons Hotel, the country’s inaugural Energy Smart Hotel Award. This award accords recognition to buildings (and now includes hotels) in the top 25 percent of their class for achieving exemplary energy efficiency without compromising indoor environmental quality. Since the energy-efficiency label was launched in December 2005, The Regent Singapore has undergone rigorous testing...

Fairmont Scottsdale Princess Rewards Hybrid Drivers with Valet Parking

SCOTTSDALE, ARIZ.—As part of its ongoing program of green initiatives, the Fairmont Scottsdale Princess will offer complimentary overnight valet parking to guests who arrive in a hybrid vehicle. Beginning August 21, guests who drive a hybrid vehicle will enjoy the convenience of the resort’s overnight valet parking service, valued at $23 per night, for free. “We are excited about including our guests in our environmental programs such as the recycling effort in Willow Stream Spa and our Sonoran Trail eco-tour,” says Bob Foster, the resort’s general manager. “Offering complimentary valet parking is just one more way to encourage green-minded guests...

How to Generate News About Your Green Hotel When There Isn’t Any

You may be on a tight budget or just looking to create renewed exposure and interest for your green hotel or B&B efforts, yet cannot seem to find anything newsworthy to report. We’ve all encountered that from time to time. Don’t worry; there is still hope. There are hundreds of ways for you to create some news of your own to get the exposure you need. Here are some of them: Stage a green event. For those of you who are unfamiliar with doing this, you may think it sounds difficult. With a little creativity and proper planning, you can pull...

Userful Corp. Introduces Energy-Saving EcoPod Internet Stations

CALGARY, AB.—More than 75 percent of travellers do not carry laptops, so in an age when Internet access in hotels is expected as much as towels and soap, hotels need to offer computer access to their guests. Userful Corp., a leader in public computing, has a solution for hotels wanting to offer public internet access—EcoPod. Its pay-per-use EcoPod Internet stations are a turnkey, environmentally responsible and headache-free solution for hotels, restaurants and other venues that see large numbers of visitors or tourists. “DiscoverStation is a great way to make money,” says Jude Joseph, president and CEO of Calgary-based Netsys...

Westin Hotels & Resorts Unveils Superfoods-Focused Menu

WHITE PLAINS, N.Y.—As part of Westin’s ongoing commitment to personal renewal, they are teaming up with SuperFoods Partners LLC, owners of the SuperFoodsRx brand, to become the first hotel brand to create a SuperFoods focused menu for their guests. Superfoods, known for being health-enhancing and rich in antioxidants and phytonutrients, will be the main ingredient in Westin signature dishes such as banana oatmeal brulé, green-tea-infused salmon and molten dark chocolate cake. The initiative, which is currently rolling out in 25 Westin hotels in the U.S. and Canada, will go global in 2008 with the introduction of the Westin Signature Breakfast,...

Global Hyatt, Tesla Motors Partner for Road Trip in Electric Car

SAN FRANCISCO—Global Hyatt and Tesla Motors are partnering to demonstrate the Tesla Roadster, an electric sports car. The Global Hyatt/Tesla Motors Drive Event will take place on August 29 and 30. The Tesla Roadster will travel from San Francisco to Lake Tahoe in the span of one day. With stops at Hyatt at Fisherman’s Wharf in San Francisco, Hyatt Regency Sacramento, and Hyatt Regency Lake Tahoe Resort, Spa & Casino in Incline Village, NV, each stage of the event will include a celebration of the car’s arrival and a preview of the forthcoming 2008 Tesla Roadster. Tesla Motors and Hyatt...