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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Radisson Hotel & Conference Center Green Bay Wins Award for Energy Efficiency

GREEN BAY, WISC.—Radisson Hotel & Conference Center Green Bay has received the Focus on Energy Award for Excellence in Energy Efficiency for the implementation of innovative energy efficiency projects within its business. With the help of Focus on Energy’s Commercial Sector, part of Wisconsin’s energy efficiency and renewable energy initiative, Radisson Hotel & Conference Center Green Bay made a number of energy efficiency improvements including installing compact fluorescent light bulbs, guestroom energy management controls and energy-efficient air-conditioning units. In total, Radisson Hotel & Conference Center Green Bay saved more than $60,000 in energy costs. Since starting its working relationship with...

Robert F. Kennedy Jr. to Headline PCMA’s 2008 Annual Meeting

CHICAGO—It might be too early for packing bags, but meeting professionals should start making plans now for the Professional Convention Management Assn.’s (PCMA) 2008 Annual Meeting, to be held Jan. 13-16, 2008 in Seattle. PCMA is announcing high-impact General Session speakers, as well as a return to a full Wednesday schedule—which this year includes a general session on Wednesday afternoon and a special closing event on Wednesday evening. “Creating Possibilities” is the theme of this year’s popular education and networking event. “We’re thrilled with the possibilities for inspiring and thought-provoking experiences at our 2008 Annual Meeting,” says Deborah Sexton, PCMA...

Guests Single Out Fairmont for Commitment to Environmental Stewardship

TORONTO—In the recently released J.D. Power & Associates North American Syndicated Study on Hospitality, Fairmont Hotels & Resorts and its award-winning Green Partnership program led the way for the luxury hotel category with a consumer awareness level of 83 percent for Environmentally Friendly hotel brands. Amongst all North American hotel companies, Fairmont placed second overall, closely behind sister brand Delta Hotels which received an 84 percent ranking. Within the report, Fairmont was singled out for its green policies and acknowledged for its acclaimed Green Partnership Guide, a comprehensive how-to text which it shares with other hotels looking to strengthen...

Lonely Planet Survey Results Show Increased Interest in Green Travel

OAKLAND, CALIF.—A new global survey by Lonely Planet reveals that travelers are keen to make significant changes to their behavior to travel sustainably. Lonely Planet’s annual Travelers’ Pulse survey, which polled over 24,500 people worldwide, showed 84 percent of respondents said they would consider offsetting their emissions in the future, whereas only 31 percent had done so in the past. One of the strongest changes for the future was in volunteering. A huge 79 percent of respondents said they would or might volunteer overseas in the future, with only 25 percent having done so in the past. Seventy percent of...

Affordable Meetings Event to Include Sessions on Green Meetings

MCLEAN, VA.—Showcasing an enhanced agenda this year, the 18th annual Affordable Meetings National show, Sept. 5-6 at the Washington Convention Center, will offer meeting and event planners two general sessions, 28 educational seminars—11 new to the line-up including sessions on green meetings and new industry technologies—two networking luncheons and a welcome reception, all designed to present attendees with the skills and techniques that are essential in the industry. With a variety of educational opportunities, meeting planners at all levels of experience can choose from 28 workshops and seminars that will focus on “need to know” industry topics. This free comprehensive...

Two Key West Resorts Earn Green Lodging Certification

KEY WEST, FLA.—The Banyan Resort and the Gardens Hotel last week became the Florida Keys’ first certified members of the Green Lodging Program, created by the Florida Department of Environmental Protection (DEP) to recognize and reward environmentally conscious lodging facilities in the state. The two Old Town Key West properties were awarded “one palm” certification for their environmental commitment in ceremonies attended by State Representative Ron Saunders, Key West Mayor Morgan McPherson, Stacey Mitchell, director of sales for the Monroe County Tourist Development Council (TDC) and Laura Comer and Gus Rios of the DEP. “These businesses are stepping up to recognize...

Quintess, LRW Teams Up With Leading Green Initiative, STI

BROOMFIELD, COLO.—Through its partnership with The Leading Hotels of the World, Ltd., Quintess, LRW has joined the company’s recently launched Leading Green Initiative, a program enabling and encouraging guests to make conscious decisions about greener travel by actively supporting Sustainable Travel International (STI), a nonprofit organization that emphasizes responsible tourism. The Leading Green Initiative is a carbon neutral program whereby Quintess, LRW will directly absorb the cost to offset members’ energy consumption in each of the Club’s more than 60 properties worldwide. Through this, Quintess, LRW will contribute funds to renewable energy programs that will prevent an equal amount of...

Green Vacation Hub Tops 200 Property Listings

YACHATS, ORE.—The revolution is here, and it’s green. Words like “global warming” and “sustainable”—once just techno-jargon—are now in the mainstream as the environmental movement takes new shape and a sharper focus. We’re reducing carbon footprints. Decreasing chemicals. Increasing organics. We’re protecting the earth’s natural resources and saving the planet. And not just on home turf, but with suitcases and hiking shoes as we travel the globe. What does green really mean? In short, going ‘green’ means to change everyday habits as a way to preserve the earth for future generations. In the lodging industry, green practices have been...

Paradise Bay Resort & Spa Now Offering ‘Carbon Free’ Vacations

LA TANTE, ST. DAVID’S, GRENADA—The recently opened Paradise Bay Resort & Spa in Grenada, Eastern Caribbean will buy carbon certificates to compensate the CO2 emissions from guest’s flights, as well as the transport on the islands. Guests do not need to sign in for this or pay extra; it is an automatic, externally audited program valid for all guests. Resort prices have not been increased because of this. “We expect the extra costs for this Carbon Free Vacation approach will be compensated by higher guest loyalty,” says James Post, owner. Paradise Bay Resort & Spa is the first resort in the...

New Ecofriendlytourist.com Includes Guide to Places to Stay in the U.K.

LONDON—What do a hip boutique hotel in west London, a luxurious Scottish train and a Welsh B&B—whose owner lives in a trailer called Tracey Puddingstone parked in the back garden—have in common? They are all featured in a new independent guide to eco-friendly places to stay in the U.K. which has just been launched by the website www.ecofriendlytourist.com. It provides details of thousands of rooms in hotels, hostels, guest houses, self-catering and bed and breakfast accommodation—plus some other unusual places—throughout the U.K. and across all price ranges. The new guide is the brainchild of former TV producer Eric Rowan and...