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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Green Lodging News Welcomes 3Degrees Group, Inc. as Sponsor

CLEVELAND, OHIO—Hasek Communications, the Cleveland, Ohio-based publisher of Green Lodging News, welcomes 3Degrees Group, Inc. as a sponsor. The San Francisco-based company delivers customized global climate change solutions to U.S. businesses, utilities and institutions. The company engages customers to develop, execute, and communicate sustainability strategies that add value to their brand. The company’s expertise in sourcing verified carbon offsets and certified renewable energy certificates enables customers to reduce their carbon footprint. The 3Degrees website includes a carbon calculator that enables one to calculate carbon dioxide generated from home electricity consumption, car travel and air travel. As a partner to business efforts...

More Than 300 U.S. Hotels Now Certified ‘Green’ By State Lodging Programs

NATIONAL REPORT—Almost a year ago, Green Lodging News updated its readers on the progress states have made in creating and supporting green lodging efforts. At that time, it identified seven states with active green lodging programs. Today, at least eight states have one form of program or another. Each program is unique in its own way. These initiatives have become increasingly important over the past year; Florida’s governor, for example, will require his state’s employees to stay at Green Lodging Program hotels beginning January 1, 2008. Here is a state-by-state summary of green lodging programs: California—This state’s Green Lodging Program is...

Doubletree Guest Suites Boston Earns Energy Star Certification

BOSTON—The Doubletree Guest Suites Boston has earned the U.S. Environmental Protection Agency’s prestigious Energy Star, the national symbol for protecting the environment through superior energy performance. By earning the Energy Star, the Doubletree Guest Suites Boston is using at least 35 percent less energy than average buildings, while still providing quality service and comfort to its hotel guests and employees. Located near some of the nation’s finest universities overlooking the scenic Charles River and Boston Esplanade recreational trails with panoramic views of the Boston and Cambridge skylines, this upscale, 308-suite hotel joins approximately 930 buildings nationwide that earned the Energy...

J.D. Power Study Gauges Awareness of Environmental Programs

WESTLAKE VILLAGE, CALIF.—Although nearly three-fourths of hotel guests in North America willingly participate in environmentally friendly programs offered during their hotel stays, many guests remain unaware of whether these programs are offered at the hotel property, according to the J.D. Power and Associates 2007 North America Hotel Guest Satisfaction Study. In response to growing concern about global warming and conservation issues, being environmentally responsible has become a top trend in the hotel industry, with properties initiating various green programs, such as changing linens and towels only on request and using water-saving bathroom faucets and toilets. When guests were...

SteamSuite Revamps Hotel Bath by Converting Ordinary Showers into Luxury Steam Showers

DIAMOND BAR, CALIF.—SteamSuite, a high-end steam shower manufacturer, has created an amenity that provides guests with a relaxing spa environment in the privacy of their own room, while also enabling hotels to save exponentially on their water bill while adding an up-charge to guests’ overall room charges. “Steam bathing is clinically proven to release toxins from the body, improve respiration and circulation, and ease tense muscles,” says SteamSuite president Jari Ristola. “The benefits of steam not only improve a guest’s experience at your hotel, but encourage them to return.” It is a fact that the steam shower is a more functional...

San Juan Marriott is First in Region to Offer Carbon Offset Program

SAN JUAN, PUERTO RICO—The San Juan Marriott has joined forces with Sustainable Travel International (STI) on its pioneering TravelGreen program, which will allow it to offer carbon neutral accommodations—the first hotel in Puerto Rico, and the Caribbean, to do so. Carbon neutral means the point at which greenhouse gas emissions have been identified, measured, reduced where possible, and 100 percent of the remaining emissions have been offset through high quality renewable energy or energy efficiency projects. TravelGreen allows San Juan Marriott guests the opportunity to do something proactive and help offset greenhouse gas emissions. A typical one-night hotel stay...

JW Marriott Ihilani Resort & Spa to Offer Allergy-Friendly Guestrooms

KO OLINA, OAHU, HAWAII—The JW Marriott Ihilani Resort & Spa at Ko Olina is the first property in Hawaii and one of the first in the nation to adopt the PURE system which creates an allergy-friendly environment. All of the hotel’s 13 guestrooms and Presidential Suite on its 17th (top) floor have been converted to the system, and indoor meeting facilities and the Ihilani Spa will be converted by the end of the year. The allergy-friendly environment can help ease respiratory problems, asthma and allergies that affect more than 70 million Americans. “By providing PURE allergy-friendly hotel rooms and conference...

Florida’s State Employees Must Stay at Green Hotels as of Jan. 1, 2008

TALLAHASSEE, FLA.—Friday the thirteenth was a lucky day for participants in the Florida Green Lodging Program, an effort by the Florida Department of Environmental Protection (DEP) to encourage the lodging industry to conserve and protect Florida’s natural resources. It was on that day that Governor Charlie Crist issued an Executive Order that will require all state agencies and departments under his direction to do business only with Florida Green Lodging Program participants as of January 1, 2008. Crist issued the order during a speech outlining his direction for Florida’s energy future. Twenty-five Florida hotels are currently certified as Green Lodging...

Green Awards Added to Editors’ Choice Competition at IH/M&RS

WHITE PLAINS, N.Y.—The Editors’ Choice Awards competition at the 92nd annual International Hotel/Motel & Restaurant Show (IH/M&RS) is going green, as an eco-friendly counterpart is added to each of the five categories presented annually—décor, essentials, luxury, restaurant and technology. A total of 10 Editors’ Choice Awards will be presented at the 2007 IH/M&RS, recognizing the most innovative new products—and environmentally sound products—for the hospitality industry. In addition, the Kenneth F. Hine “Best of Show” Award will spotlight the overall best new product introduced at the market, taking place November 10-13, 2007, at New York City’s Jacob K. Javits Convention...

Survey Says Travelers Give Up Green Home Habits When On the Road

WHITE PLAINS, N.Y.—Would Al Gore forget to turn off the lights before running out the door? Maybe, if that door led to a hotel room. Travel can turn even the most Prius-like consumer into a gas-guzzling SUV, according to a survey of frequent travelers commissioned by element Hotels, a new Westin-inspired extended-stay brand from Starwood Hotels & Resorts Worldwide, Inc. In fact, a majority of frequent travelers—59 percent—admit to letting their “green routines” slip when on the road. For example, a majority of people—60 percent—are more likely to leave a bathroom light on overnight in an unfamiliar hotel room...