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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Renaissance Hotels & Resorts Offers Free Parking to Hybrid-Driving Guests

WASHINGTON, D.C.—Renaissance Hotels & Resorts is making it easier for travelers to be “green” and save some green, by offering complimentary parking to all guests who drive hybrid cars. Current hybrid cars can get up to 60 miles to the gallon and generate lower greenhouse gas emissions than vehicles with standard gas-powered engines. Effective now through December 31, 2006, guests staying, attending a meeting or dining in a restaurant at a participating Renaissance can park their hybrid for free. “We think this is a fun and constructive offer to our guests who are helping the environment by driving...

Green Restaurant Assn. Opens Door to Environmental, Financial Savings

SHARON, MASS.—The Green Restaurant Assn.(GRA), a national nonprofit organization now 250 restaurants strong, is helping restaurant operators around the United States take a big bite out of energy and other costs through its Certified Green Restaurant program. The Sharon, Mass.-based nonprofit provides consulting services to restaurateurs interested in helping the environment while cutting costs at the same time. GRA was first established in 1990. In addition to consulting services, it provides education and public relations support. The core of its operations is its Certified Green Restaurant program. To become certified, participants join GRA and then undergo an assessment to determine...

Hilton Vancouver, Washington Pursues U.S. Green Building Council Certification

VANCOUVER, WASH.—The 226-room Hilton Vancouver, Washington, will know later this summer if it will become one of the United States’ first hotels to obtain Leadership in Energy and Environmental Design (LEED) certification. LEED is a building rating system established by the U.S. Green Building Council, Washington, D.C. The hotel, which is owned by the city of Vancouver, is managed by Beverly Hills, Calif.-based Hilton Hotels Corp. It was designed by Portland, Ore.-based Fletcher Farr Ayotte (FFA). The design incorporates myriad sustainable design strategies, including sensors that adjust the climate control systems when rooms and hallways are vacant,...

Smoke-Free Properties in 48 States Now Represented in FreshStay Network

SAINT CHARLES, MO.—In less than half a year, FreshStay—lodging’s fastest-growing online network of smoke-free properties—has united 247 nonsmoking hospitality establishments located in 192 cities in nine nations. Most recently, FreshStay welcomed the 21c Museum Hotel as a member—making Kentucky the 48th state to join the FreshStay organization. “Now that the 21c Museum Hotel—a one-of-a-kind boutique property in Louisville featuring original artwork throughout it—has joined FreshStay, our members represent 48 of the 50 states,” says Ray Burger, founder of FreshStay. “Once smoke-free properties in Arkansas and Mississippi join our online union—and we’re working on those two now—we’ll have a...

Green Globe Launches New Web Site

TURNER, AUSTRALIA—Green Globe, the worldwide benchmarking and certification program that facilitates sustainable travel and tourism for consumers, companies and communities, has launched a new Web site. The site comprises three main pages. The Program page provides an overview of the Green Globe program for the tourism industry and for those wanting to know more about the organization’s background, credentials, networks and resources. There is a Travellers’ page to assist environmentally conscious travellers to find Green Globe Benchmarked and Certified businesses and destinations. The third page is a Participants’ page to permit customers to log in and find all...

Buffalo Niagara Marriott Introduces PURE Allergy Friendly Rooms

BUFFALO, N.Y.—In response to customer requests, the Buffalo Niagara Marriott is adding PURE Allergy Friendly Rooms for their guests who suffer from asthma and allergy conditions, or who simply want the most comfortable stay possible. The PURE program provides guests an environment where every surface is treated to minimize contaminants, irritants and odors. “We are excited to be the first full-service hotel in western New York to offer our guests PURE Allergy Friendly Rooms,” says Dick Schroen, general manager at the Buffalo Niagara Marriott. “It is also great to be working with Buffalo-based PURE Solutions, the leader in...

Kimpton Announces Parks for People Campaign

SAN FRANCISCO—As part of its ongoing EarthCare environmental program, Kimpton Hotels and Restaurants announced the 2006 Parks for People campaign, a partnership with The Trust for Public Land (TPL). Dedicated to nurturing both its guests and the environment, Kimpton is partnering with the well respected and recognized TPL, the only national nonprofit dedicated to conserving land for public recreation and enjoyment. The 2006 campaign will include events and outreach in all hotel locations during the months of June and July. “Kimpton has always held a strong, eco-friendly outlook at all levels of the organization, which includes a...

Doubletree Hotels, National Arbor Day Foundation Team Up for Kids to CARE Program

BEVERLY HILLS, CALIF.—Everyday in America each man, woman and child generates nearly four pounds of trash. That’s more than one trillion pounds of solid waste or 365 trillion pounds each year. In an effort to teach kids about the power of environmental education in their own communities, Doubletree Hotels has announced its third-year commitment with The National Arbor Day Foundation as a continuation of the brand’s successful Teaching Kids to CARE program. This spring, more than 10,000 first through fifth grade students in 150 communities across North America are expected to participate in activities and events that empower a...

Hotel Association of Canada Launches ‘Canada Goes Green’ Initiative

OTTAWA, ONTARIO—The Hotel Association of Canada (HAC) recently announced that it has launched its “Canada Goes Green” initiative. At a press conference held at the Marriott Chateau Champlain, Montreal, the HAC, accompanied by lodging and energy representatives from across the country, declared that as one of the largest industries in the world, it is time to make changes to the way in which it consumes energy. Lodging properties make up the fourth most energy intensive type of commercial space. Through the Canada Goes Green initiative, hoteliers will commit to making a significant and positive environmental impact by improving...

Portland’s Kimpton Hotels Offer 50 Percent Discount to Guests Driving Hybrid Cars

PORTLAND, ORE.—The Hotel Vintage Plaza and 5th Avenue Suites Hotel, supporters of Eco Friendly practices, are recognizing guests who drive hybrid vehicles by cutting the standard $25 per night parking fee in half, to $12.50 per night. Guests who qualify are informed by the valet and guest service staff upon check-in and the discount applies to each night the guest stays at the hotel(s). “We appreciate the efforts of our guests to be eco-conscious by choosing to drive a hybrid vehicle, and wanted to recognize that effort,” says Marianne Moisant, Assistant General Manager of the Hotel Vintage Plaza....