SAN FRANCISCO—GreenRow, a portfolio brand of Williams-Sonoma, Inc., the world’s largest digital-first, design-led and sustainable home retailer, announced the launch of a new hospitality partnership with The Inn at Serenbe, the award-winning wellness community located outside of Atlanta. Set on 2,000 acres, with 70 percent preserved green space, the Inn at Serenbe provides visitors access to a destination known for its connection to nature, including forest trails, a 25-acre organic farm, and critically acclaimed farm-to-table dining. The new GreenRow Lake House at Serenbe reimagines the resort’s signature four-bedroom lakefront cottage to provide guests with an immersive experience of the sustainable...

KEHL, GERMANY—ADA Cosmetics reinforces its leadership in sustainable hospitality solutions with the recertification of its entire product portfolio at Cradle to Cradle Certified Full Scope Silver—now under the significantly more demanding Version 4.0 standard. Building on the Cradle to Cradle Certified Silver recognition attained in 2023, this milestone highlights ADA Cosmetics’ continued commitment to circular innovation and measurable sustainability progress. “For ADA Cosmetics, the Cradle to Cradle Certified Full Scope Silver status is more than a label—it is a key milestone in our sustainability journey,” says Gerd von Podewils, CMO at ADA Cosmetics. “By meeting the demands of one of the most ambitious...

BEACON FALLS, CONN.—Superior Health Linens, a division of Healthcare Linen Services Group in Cudahy, Wis., has reached a purchase agreement to replace their 20-year-old LAVATEC LP582 extraction press with a newer model. The machine is expected to be installed later this summer. “The LP582 has been a key contributor to our processing capabilities over the last 20 years. Its straightforward controls and easy operation have made it both reliable and simple to maintain,” said Frank Seago, General Manager of Superior Health Linens. He began working at the company in 2017 and served in engineering and operations roles before being promoted...

MINNEAPOLIS—Room & Board for Business is expanding its Urban Wood Project with the introduction of reclaimed American elm into its Hensley collection—bringing a historically unavailable species into one of its most established product lines and advancing its use of sustainable materials at scale. Once a defining feature of neighborhoods across the United States, American elm populations declined significantly following the spread of Dutch elm disease in the mid-20th century. Today, elm is not commercially harvested at scale and must instead be reclaimed from mature urban trees removed due to age, safety, or infrastructure needs—wood that would otherwise often be discarded....

DELRAY BEACH, FLA.—Opal Collection is introducing a new in-room bath amenity program in partnership with holistic skincare expert Tammy Fender, bringing plant-based, spa-quality formulations into guestrooms across its portfolio. The Essential Collection by Tammy Fender is now rolling out across most of Opal Collection’s 31 luxury hotels and resorts. The move reflects a broader shift in hospitality toward wellness-driven guestroom experiences, extending beyond traditional spa spaces and into everyday rituals. “There are many elements that define an Opal stay, but it’s often the details guests interact with most that shape their impression,” said Vice President of Operations for Opal Collection, Andy Berger....

JAMESTOWN, N.Y.—Hope’s Windows, Inc., the nation’s leading manufacturer of custom-designed, solid steel and bronze window and door systems, highlights its hurricane and impact-rated bronze and steel windows and doors, designed to provide unparalleled protection against extreme weather conditions. Hope’s constantly tests its products’ ratings to ensure they meet the highest standards, including IBC, IRC, FBC, and Miami-Dade County Standards. Hope’s investment in continual testing means customers can enjoy confidence in the resilience of Hope’s products. Hope’s hurricane and impact-rated windows and doors combine durability with timeless elegance, offering superior security and aesthetic appeal for both residential and commercial properties. These...

DUBLIN, IRELAND—The Asthma & Allergy Friendly Certification Program announces that Mohawk’s SmartStrand portfolio with Pur-Ease technology earned the Asthma & Allergy Friendly Certification as the first treated carpet product to meet the program’s requirements under its enhanced textile flooring standard. The evaluation framework is designed to assess defined, measurable performance endpoints for products making specific allergen-related technology claims under controlled laboratory conditions. The Asthma & Allergy Friendly Certification Program, a collaborative initiative between the Asthma and Allergy Foundation of America (AAFA) and Allergy Standards Limited (ASL), helps consumers identify products that contribute to a healthier indoor environment. Products undergo rigorous independent testing to meet scientific standards...

RALEIGH, N.C.—CaraGreen, a leading distributor of sustainable building materials, announced a new brand partnership with Timber Slab Tables, a North Carolina-based company founded in 2022 by veteran John Dill. Timber Slab Tables specializes in handcrafted, live-edge wood furniture and tabletops, rescuing unique hardwoods from trees felled in storms or marked as fall risks. This partnership enhances CaraGreen’s portfolio with bespoke, domestically made pieces that offer exceptional natural beauty and a powerful story of sustainability and reclamation. Each Timber Slab Tables piece is crafted from sustainably sourced hardwoods, including species acquired through an indigenous-owned and operated mill in Costa Rica and...

CUYAHOGA FALLS, OHIO—Frontline International, maker of smart management solutions for foodservice kitchens’ fats, oils, and grease, is pleased to announce the hiring of Joshua Smith as its new sales manager. Working closely with leadership, Smith will be responsible for analyzing market trends, establishing sales goals and strategies, educating new customers and the sales team, and building strong customer relationships. Smith has spent his entire career in the foodservice industry, first in restaurant operations before moving into the equipment side of the business. “It enables me to see the whole picture,” said Smith. “I have firsthand experience with the pain points...

NEW YORK—Designtex, the leading designer and manufacturer of applied materials for the built environment, has released Duo and Silicone Levity. Dimensional, striated yarns and a versatile two-tone palette make Duo an effortless multitasker between panel and upholstery applications while bringing flexibility to a wide range of settings. Engineered for performance across demanding applications and designed for possibility, Silicone Levity expands Designtex’s growing number of silicone offerings, adding depth to the largest selection of performance-driven solid colors on the market. Duo’s striated yarns create a subtle, dimensional effect that pairs core neutrals with unexpected color combinations in an expansive palette of 25...