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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Hyatt Announces New Benefits for Military, Veterans

CHICAGO—In honor of the upcoming Veterans Day holiday, Hyatt Hotels Corp. announced new benefits and programs that demonstrate a strengthened commitment to honoring those who have served or are serving in the United States military. These commitments include a new rate for U.S. veterans, active military personnel and their immediate family members, and reinforced veteran job placement and career development efforts. “Military personnel, veterans and their families have worked and fought hard to support their country and they shouldn’t have to settle when on the road or pursuing a post-military career,” said Mark Vondrasek, Hyatt’s Chief Commercial Officer and Veterans...

Study: Wellness Tourism Now a $639 Billion Market

LONDON—Wellness tourism grew from a $563 billion market in 2015 to $639 billion in 2017, or 6.5 percent annually, more than twice as fast as tourism overall (3.2 percent).* And it’s forecast to grow even faster through 2022 (7.5 percent yearly) to reach $919 billion. North America drives the most wellness tourism revenues ($242 billion annually) and Europe the most wellness trips (292 million)—but Asia-Pacific is the eye-opening growth leader, with wellness trips growing a whopping 33 percent in the last two years. China and India rank No. 1 and No. 2 for growth: adding roughly 22 million and...

Larry Hall Named CEO of Pure Wellness Rooms

BUFFALO, N.Y.—Ashford Inc. and Pure Wellness Rooms announced that hospitality industry veteran Larry Hall joined Pure Wellness as its new CEO. Hall is taking the helm of Pure Wellness at a time when there is growing demand for health and wellness offerings in the hospitality industry. With a solid foundation in place, Hall will focus on driving significant growth for Pure Wellness as the company further solidifies its market position as a leading provider of wellness-oriented hotel rooms in the United States. Hall brings over three decades of leadership experience in global hospitality and service-based organizations. He has a solid...

Hersha Announces Support of Waterboys Program

PHILADELPHIA—Hersha Hotels and Resorts announced that EarthView, their corporate social responsibility platform, will be providing support to the Waterboys program—the hallmark initiative of the Chris Long Foundation. Hersha will donate $1 from the sale of each EarthView water bottle that is purchased at their hotels towards the funding of wells in East Africa. Launched in 2015 by Philadelphia Eagles’ Chris Long, Waterboys unites NFL players from across the league in service. The charity provides underserved rural communities in emerging economies with clean, safe and sustainable water per well by drilling wells serving up to 7,500 people at a cost of...

What If Your Next Spa Treatment Could Help Save the Planet?

SCOTTS VALLEY, CALIF.—Green Spa Network (GSN) founder, owner of Osmosis Day Spa Sanctuary, and activist Michael Stusser and United Nations award-winning rapper/filmmaker Aaron Ableman have collaborated on an urgent “call to action” film, “The Treetment”, about the significant role anyone can play in reversing climate change. The 6-minute short film was released on September 12, 2018 to correspond with the opening of California Governor Jerry Brown’s Global Climate Action Summit. Leaders from around the world gathered in San Francisco for the Summit. Stusser’s and Ableman’s partnership and film were also designed to support the Green Spa Network’s Tree Planting Initiative, a campaign to inspire...

In Industry First, ADA International Canada Aligns Product Line with Fairtrade Group

NATIONAL REPORT—You may have seen the Fairtrade organization mentioned in connection with coffee. Or maybe chocolate. Now the Fairtrade logo can be found on amenity products. According to Paul Weber, Vice President Sales for ADA International Canada, his company is the first and only manufacturer in the world to team up with Fairtrade to launch an amenities brand for the hotel/resort industry. In fact, “Fair” is carried over to the product line’s name: FAIR CosmEthics. Fairtrade is a movement for change that works directly with businesses, consumers and campaigners to make trade fair for farmers and workers. The international Fairtrade...

National Parks Movie Expected to Generate 172,000 Visits to U.S.

WASHINGTON, D.C.—Brand USA, the destination marketing organization for the United States, released the results of a return on investment (ROI) study showing the significant marketing impact of Brand USA’s first IMAX and giant-screen film, “National Parks Adventure,” on increasing international visitation and spend in the United States. Research by Phocuswright and Oxford Economics found that “National Parks Adventure” will generate $700 million in incremental spend and 172,335 incremental visitors to the United States from Fiscal Year 2017 through Fiscal Year 2019. The study includes an analysis of six markets—Canada, Mexico, Germany, China, Brazil, and United Kingdom—which finds a marketing...

Essential Management Tasks for Your Campground Enterprise

To the untrained eye, a campground seems like the simplest business there could be. Most people just think you get a piece of land, mark it off in spaces, and start bringing in the money. Of course, for those of us who own such a property, it’s clear that this particular view of the enterprise is narrow and inaccurate. Despite the apparent simplicity of a campground, there are lots of considerations for management to deal with that can truly make or break the operation. For that reason, many owners and operators are using campground management software as a tool for...

Green Suites Hotel Solutions Set to Launch New Site

LOS ANGELES—Green Suites Hotel Solutions is set to launch their new website under the same URL. Streamlined for quicker navigation and an upmarket look, the website will allow hotels to buy online, in-stock products such as cruelty-free personal care products, and organic cotton and bamboo textiles shipped directly from the company’s warehouse. Oftentimes hotel personal care products are geared toward quick fixes, but Green Suites Hotel Solutions steers hotels toward the products guests demand—holistic and natural, organic and healthy. The PAYA soap and lotion provided are formulated specifically for those needing alternatives which lack parabens, phthalates and mineral oil. It is understood how sensitive skin and...

Destination DC Excels at Packaging D.C. as Green Meetings Destination

One year after becoming the first U.S. city to earn LEED Platinum from the U.S. Green Building Council, Washington, D.C. is continuing to build on its green reputation with a strong push from its Destination Marketing Organization (DMO), Destination DC. This past week I spoke with Elliott Ferguson, Destination DC’s CEO and President, to learn more about why groups seeking destinations with green venues are choosing Washington, D.C. Ferguson told me there are at least 15 LEED certified hotels in D.C. “A number of hotels are waiting to be LEED certified,” he said. There are 41 hotels within walking distance...