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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Entrepreneur Develops Elite Room Concept for COVID-19 World

DENVER—Scott Milne*, Lead Energy Auditor and Commercial Consultant for Denver-based Rocky Mountain Efficiency Group, has launched the Elite Room concept to give hoteliers—“even the Days Inns of the World are looking for a solution,” he says—a leg up on their competition in the race to provide the safest and cleanest rooms for guests. “You have got to make people think your guestrooms are cleaner than their own home,” says Milne, a LEED GA. Now available, the Elite Room package consists of elements ranging from air purification to room disinfection to filtering chlorine from the shower you bathe in. “I came up...

Outrigger Increases Room Donation to $500k for Hawaii State Nurses & Respiratory Therapists

PHUKET, THAILAND—Outrigger Hotels and Resorts is inviting up to 1,500 Hawaii nurses and respiratory therapists to enjoy a stress-free, cost-free stay in Waikiki as a way for the hospitality brand to show its appreciation for the frontline healthcare heroes. Eligible individuals must book by Sept. 30, 2020 to take advantage of this offer and stay dates can be anytime from September 15, 2020 to January 31, 2021 with some restrictions. “During this COVID-19 pandemic, Hawaii is indebted to the medical professionals who serve selflessly to help ensure the wellbeing of our island community,” said Sean Dee, EVP and CMO at...

Park MGM/NoMad to be Las Vegas Strip’s Only Smoke-Free Casino-Resort

LAS VEGAS—MGM Resorts International announced that Park MGM and NoMad Las Vegas will open their doors on September 30, completing the reopening of all of its properties around the world following closures earlier this year amid the Covid-19 crisis. Upon reopening, Park MGM/NoMad will be The Strip’s first fully smoke-free casino resort. “Opening Park MGM and NoMad represent significant milestones, as they are the last of our properties to welcome back employees and guests alike,” said Bill Hornbuckle, MGM Resorts CEO and President. “The last six months have presented extraordinary challenges and I could not be prouder of the MGM...

United States Set to Lose $155 billion from Missing International Tourists & Visitors, says WTTC

LONDON—A devastating $155 billion looks set to be lost from the U.S. economy due to the collapse of international travel during 2020, according to latest research conducted by the World Travel & Tourism Council (WTTC). WTTC, which represents the global Travel & Tourism private sector, says the massive decline in the number of international travelers and tourists visiting the United States due to the COVID-19 pandemic, could result in international visitor spending dropping by a staggering 79 percent. This catastrophic loss to the American economy equates to a shortfall of $425 million a day, or nearly $3 billion a week, to the...

Indiesigns Launches Covid-19 Signage Designed by Independent Artists

NEW YORK—Indiesigns has launched an initiative to have independent artists produce COVID-19 signage with a positive and design-forward aesthetic. Its goal is to help businesses reopen safely without compromising on design. The launch is a new product pivot from Indiewalls, a corporate art consultancy whose business was drastically impacted by the economic shutdown. The Indiesigns products help businesses reopen, keep the public safe, and support artists who have suffered loss of work as a result of the pandemic. The signage follows specific guidelines by the CDC, but puts visual design front and center. The company believes that design-forward signage will not...

Hilton Introduces Hilton EventReady with CleanStay

SINGAPORE—For more than 100 years, Hilton hotels around the world have set the stage for the world’s most coveted and important meetings, events and entertainment gatherings—from star-laden award shows and movie sets to energetic political conventions, global conferences and wow-worthy weddings. Today, that tradition continues—even at a safe distance. To address safe group travel practices and evolve today’s event experience, Hilton announced a global, industry-leading cleanliness and customer service program specific to meetings and events. Hilton EventReady with CleanStay is the next phase of the company’s recently launched Hilton CleanStay and was shaped by extensive research and feedback. “At Hilton, we’ve always believed...

The MAPP Report, by myDigitalOffice Gains Momentum

WASHINGTON, D.C.—myDigitalOffice, the information management and back-office automation platform for hotels, recently launched the MAPP report (Market Analytics, Pace, and Performance), a free data analytics tool that enables hoteliers to identify forward-looking bookings pace and performance trends across their hotels and their respective markets, and visualize market recovery in real-time. In a matter of weeks, this free resource has garnered the attention of nearly 200 groups, representing over 15,000 hotels worldwide. “The speed at which our industry is adopting this tool has far exceeded our expectations,” said Ali Moloo, founder and CEO of myDigitalOffice. “It validates our own, and our customers’...

Maestro, Silverware Provide Mobile Tableside Ordering, Payment Platform

MARKHAM, ONT.—Long-time integration partners Maestro PMS and SilverWare POS will unveil a new, customizable, mobile tableside ordering and payment platform to customers this month during its free touchless guest journey webinar series. The “In-Seat Contactless Platform” goes beyond conventional PMS/POS integration to give guests touch free control over their dining experiences. Restaurant patrons can scan a QR code to upload a digital menu, order meals, split the check, add a tip, and pay via their personal mobile devices or post charges directly to the hotel room. All transactional data is shared between the hotel’s SilverWare point of sale and...

Six Senses Laamu Lauded for Junior Marine Biology Program

LAAMU, MALDIVES—After 10 weeks of exploring the oceans around Six Senses Laamu, the first series of the online Junior Marine Biology program has made a satisfying splash. What’s more, it is not too late to dive in, as all classes were recorded, which means they can be taken any time, and in any order. The online Junior Marine Biology program is a series of free web-based classes, made up of short informative videos, activities to do at home and one-on-one feedback by the team of 10 marine biologists at the Maldives Underwater Initiative (MUI). Each class explored a different topic, from...

Winter the Dolphin’s Beach Club Opens in Florida

CLEARWATER BEACH, FLA.—Page Development Group and Clearwater Marine Aquarium (CMA) have opened Clearwater Beach’s newest family-and-eco-friendly hotel, Winter the Dolphin’s Beach Club. Sitting on America’s No. 1 beach, this dolphin and marine life themed hotel features the inspiring dolphin made famous by the Dolphin Tale movies and its star, Winter. Part of the Ascend Hotel Collection portfolio by Choice Hotels, Winter the Dolphin’s Beach Club comes to life after an extensive renovation and rehaul of an existing Choice hotel with a focus on sustainability and conservation. “We are beyond excited to open this hotel to guests and offer them a very...