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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Wynn Resorts Issues 2019 Environmental, Social, and Governance Report

LAS VEGAS—Wynn Resorts issued its 2019 Environmental, Social, and Governance (ESG) Report, providing a comprehensive view of the company’s commitment to responsible business practices, environmental protection, and social impact. Also detailed is Wynn Resorts’ industry-leading response to the COVID-19 pandemic, outlining steps the company took to protect the health and well-being of employees, first responders, medical professionals, and vital nonprofit organizations. The report reflects the strong corporate values and core behaviors that govern Wynn Resorts’ business and guide the company’s commitment to solving complex social responsibility issues facing the hospitality industry. In the report’s forward, Wynn Resorts CEO Matt Maddox...

SASZONE M2 QR Code Technology Debuts in Vegas

LAS VEGAS—Now, restaurants, bar and other business owners can help keep employees and customers safe and healthy in a fun way using the latest technology from SASZONE, a new division of Plush Creative Agency, http://www.plushcalv.com/sas-zone. With demands to meet updated health guidelines, the team at Plush created MENU SQUARED using the latest QR code technology. MENU SQUARED, or M2 QR Code Technology, removes the need for disposable menus, provides a simple solution for customers and offers new marketing opportunities to operators and suppliers. “MENU SQUARED is a unique QR code system that is user-friendly, secure, easy for outlets and consumers to...

Tripadvisor Launches ‘Travel Safe’ Tools, Making It Easy to Find Important Health & Safety Information

NEEDHAM, MASS.—Tripadvisor, the world’s largest travel platform, launched a new suite of “Travel Safe” tools to help consumers find, filter for, and validate health and safety information to feel more confident with their future travel choices across town and around the world. Travel Safe features are available in all 49 markets where Tripadvisor operates, and more than 13,850 properties have already activated the feature set. A recent study* from Tripadvisor found that for consumers thinking about future travel: More than 9 out of 10 (92%) said cleanliness is the most important factor in selecting accommodations. More than 8 in 10...

Industry Events Take Tentative, Baby Steps Back Toward Normality

One of the most missed parts of hospitality industry “normality” has been conferences and trade shows. I miss the face-to-face communication with people. Virtual meetings have become part of the new reality and a necessity with COVID-19, but I hope we can all return to meeting in person soon. It is not only good for the soul, but also a huge job creator for hotels, exhibition centers, publishing companies, event planners, foodservice workers, and many more sectors of the economy. If we all continue to social distance, etc., perhaps the environment will be right for a return soon to...

How to Keep Your Green Hospitality Business Afloat During the COVID-19 Outbreak

NATIONAL REPORT—The U.S. hospitality industry is one of the hardest hit by the COVID-19 pandemic, with hotels having already lost more than $29 billion in room revenue and 7.7 million jobs since the issue began escalating in mid-February, according to the American Hotel and Lodging Association. The industry is facing one of the toughest periods in history—occupancies are down to zero for many hotels, tourist arrivals have dropped, and mass gatherings have either been canceled or postponed. But, just like the many other challenges that the hospitality industry has faced—such as the SARS virus of 2003, 9/11, and the 2008 market...

Meyers Develops RFID Key Card from Renewable Paper Pulp

MINNEAPOLIS—Meyers, a national leader in brand marketing and high-end commercial printing, announced that it has created a solution that will help the hotel industry offer contactless check-in and room access. Meyers has developed a paper RFID key card—called the AssureCard—that looks and feels like a plastic key card but is made from renewable paper pulp and may be disposed of after a single use. In addition, Meyers has developed a low-cost key card dispenser that allows the customer to get their own card(s) while maintaining appropriate physical distancing with hotel employees. “Hotels typically reuse key cards for multiple guests, and...

Palace Resorts and Le Blanc Spa Resorts Produces Highly Polished ‘Purely Palace’ Video

I have received many press releases from hotel companies announcing new protocols for ensuring hygiene and safety during the COVID-19 pandemic. Some of the companies have put together videos that demonstrate some of the steps they are taking. Perhaps no other company has put together a more polished video that encapsulates their initiatives than Palace Resorts and Le Blanc Spa Resorts. Click here to access that video that explains many of the company’s initiatives that comprise its Purely Palace program. Here are some examples from Purely Palace: Each team member has his or her temperature checked before walking through a...

LG Introduces Suite of Digital Signage Packages

LINCOLNSHIRE, ILL.—To help businesses relay important information to their employees, customers, visitors and patients, LG Business Solutions USA has introduced a suite of digital signage packages that allow businesses to dynamically communicate their policies, sanitization standards and real-time updates. Representing the first in LG’s all-new series of Health Protocol Solutions, these digital signage packages are designed for indoor and window-facing use in either landscape or portrait orientation. Each easy-to-use package includes a webOS Signage LG display, a Peerless-AV SmartMount Flat Panel Cart and a limited time free trial of content management software (CMS) that’s compatible with multiple webOS Signage software...

County Draperies Branches Out into Masks

MIDDLETOWN, N.Y.—County Draperies, a leading manufacturer of custom window treatments and bedding for the hospitality industry, has for the past two months added a variety of personal protective masks to its production line. “Putting our skilled, New York-based staff and equipment to work for essential front line workers at hotels, restaurants, stores and other locations as well as for the general public is the right thing to do at a time when we all need to work together,” said David Markowitz, President and COO. “Our newest style is the CD-PPEM-4-2 C Me Mask which has a clear, non-porous plastic window...

California Faucets Launches ‘Wash Your Paws’ Campaign

HUNTINGTON BEACH, CALIF.—Although CaliforniaFaucets has paused standard operations during the COVID-19-related “stay at home” orders, the company remains hard at work to help keep employees, friends, and neighbors safe. In addition to using its 3D printers to generate components to produce hospital masks and face guards critical for front-line medical professionals, the company has produced a public service announcement dubbed, the “Wash Your Paws” campaign to encourage nationwide handwashing while bringing a smile to peoples’ faces. “After pausing all non-essential operations to protect the health of our employees and community, we asked ourselves, ‘What else we can do?’” says Jeff...