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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

New Honey Bee Suite at Renaissance Asheville Hotel

ASHEVILLE, N.C.—One year and two hives later, Renaissance Asheville Hotel’s urban beekeeping project is thriving. In 2006, when honey bee colonies started disappearing, later dubbed “Colony Collapse Disorder,” beekeepers and non-beekeepers alike became very concerned. After all, one in every three bites of food we eat is courtesy of insect pollination. Equally important, 85 percent of flowering plants and trees rely on pollinators for the survival of their species. While less is known about native bees and other pollinators, we do know that entire species are disappearing at alarming rates as they battle most of the same enemies as honey...

Third Annual Green Lodging Trends Report Survey Set to Launch July 9

NATIONAL REPORT—The Third Annual Green Lodging Trends Report Survey will be launched by Greenview on July 9, 2018. The survey will close on August 10, 2018. You can participate in the survey by clicking here. There is no cost to participate. Tens of thousands of green lodging establishments around the planet are being encouraged to benchmark their sustainability practices by completing this survey which last year saw some 2,100 properties participating from 46 countries. The survey encompasses topics ranging from energy management to communication to Health & Wellness. The Green Lodging Trends Report Survey has the support of Green Lodging...

Monterey County CVB Announces Sustainable Moments Collective

MONTEREY, CALIF.—Monterey County is known for its unmatched scenic beauty—a picturesque rugged coastline, majestic redwoods and lush fields. The awe-inspiring scenery is one of the region’s top attractions and draws millions of visitors to Monterey County every year. With more visitors traveling to the area, the Monterey County Convention and Visitors Bureau (MCCVB) announced the launch of the Sustainable Moments Collective in partnership with the Monterey Bay Aquarium and local organizations in an effort to preserve and protect this destination for generations to come. The Sustainable Moments Collective began this spring as an outgrowth of the MCCVB’s destination-wide initiative—Sustainable Moments. The program...

Suppliers Step Up with Alternatives to the Plastic Toothbrush

NATIONAL REPORT—Each year, according to WooBamboo, billions of plastic toothbrushes end up in landfills or the oceans. Many of those toothbrushes originate in hotels—whether given to guests individually, in amenity packs, or sold in a retail shop. The plastic toothbrushes join the bottles, straws, stir sticks, utensils and other items that complicate the plastic waste problem currently getting worse around the planet. Fortunately for hoteliers, eco-friendlier alternatives to the plastic toothbrush are now available—at a higher price point than plastic, yes—but they are one more valuable way to convey your property’s concern for the environment. No alternative to the plastic...

Niagara Conservation Launches ‘Too Smart to Waste’ Campaign

FLOWER MOUND, TEXAS—Niagara Conservation, the maker of the world’s most water-efficient toilet, wants to help people be the smartest version of themselves and save the planet at the same time. How? With a toilet that delivers a powerful flush by using science, and not stupid amounts of water. After decades on the forefront of flush technology (yes, that is a thing), Niagara is looking to make a splash with their new “Too Smart To Waste” positioning, a fresh look and feel, and a campaign staking its claim as the toilet for smart*sses. In its new campaign, Niagara is showcasing that...

Sheraton Maui Resort & Spa Partners to Provide Reef-Safe Sunscreen Dispensers

MAUI, HAWAII—Continuing efforts to help preserve Hawaii’s marine ecosystem and its special location at Pu‘u Keka‘a (Black Rock), Sheraton Maui Resort & Spa has partnered with Raw Elements USA, a certified-natural, mineral-based, reef-safe sunscreen company, to offer reef-safe sunscreen dispensers throughout the resort. Pu‘u Keka‘a, fronting the resort, is one of the top destinations on Maui to see tropical marine life and vibrant coral reefs. Implementing reef-safe sunscreen dispensers, complimentary for resort guests, is one of the many sustainability initiatives the resort has introduced at a property level to educate guests on ocean conservation and encourage environmentally-conscious choices. In August 2017,...

INTUS Windows Becomes One for One Giving Company

FAIRFAX, VA.—INTUS Windows has become the first One for One giving company in the building industry with the launch of One Window, One Tree. For every window or door purchased, they plant a tree to further offset the structure’s carbon footprint. By 2030 INTUS anticipates they’ll be planting 2 million trees in the United States every single year. This is about the size of 5,000 football fields or one third of Manhattan. Their new carbon reduction goal is to offset carbon emissions enough to recover the absorption rate of 5 billion trees by 2036. This will be accomplished through their energy-efficient windows and...

Hotel Felix Celebrating Earth Month

CHICAGO—Hotel Felix, Chicago’s first Silver LEED certified hotel, offered new deals and activities to kick off Earth Month in April 2018. Hotel Felix Chicago, located in Chicago’s River North at 111 W. Huron Street, will offer the community and its guests the following opportunities during Earth Month: Earth Day, Earth Stay Weekend: Starting at 12 p.m. CST, April 6, the discounted Earth Day room rate of just $20.18 per night (exclusive of the Chicago hotel tax), was available to people who reserved a room for a 2-night stay on Earth Day weekend, April 21 and 22, 2018. Guests were...

Wyndham Hotels Makes Big Commitment to Stay Well Rooms

It was about five and one-half years ago that “Stay Well” rooms first emerged in our industry at the MGM Grand. These rooms, created by Delos Living, LLC, include features designed to enhance overall health. From advanced air purification to dawn simulation, circadian rhythm lighting and a healthy mattress, the wellness features are specifically designed to allow rejuvenating sleep, deliver purified air, provide specially filtered water and protect guests against allergens and germs. Other hotel properties have since adopted Stay Well rooms, including some Marriotts but the rooms may have gotten their biggest boost yet at the recent Wyndham Hotel Group’s 2018...

Events Industry Council Seeks Sustainable Event Standards Volunteers

NATIONAL REPORT—The Events Industry Council (EIC) is seeking volunteers to join committees to update and improve its sustainable event standards. The APEX/ASTM Sustainable Event Standards (ASES) were launched in 2012. The standards were intended to provide an overall accepted level of performance for a sustainable/green event. They covered the nine areas of event management: accommodations, audio/visual, communications, destination selection, exhibits, food/beverage, meeting venue, on-site office, and transportation. The event industry has been slow to adopt the standards for the following reasons: as written, the standards are difficult for meeting professionals to understand and interpret, the standards’ structure limits the ability...