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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

National Parks Movie Expected to Generate 172,000 Visits to U.S.

WASHINGTON, D.C.—Brand USA, the destination marketing organization for the United States, released the results of a return on investment (ROI) study showing the significant marketing impact of Brand USA’s first IMAX and giant-screen film, “National Parks Adventure,” on increasing international visitation and spend in the United States. Research by Phocuswright and Oxford Economics found that “National Parks Adventure” will generate $700 million in incremental spend and 172,335 incremental visitors to the United States from Fiscal Year 2017 through Fiscal Year 2019. The study includes an analysis of six markets—Canada, Mexico, Germany, China, Brazil, and United Kingdom—which finds a marketing...

Essential Management Tasks for Your Campground Enterprise

To the untrained eye, a campground seems like the simplest business there could be. Most people just think you get a piece of land, mark it off in spaces, and start bringing in the money. Of course, for those of us who own such a property, it’s clear that this particular view of the enterprise is narrow and inaccurate. Despite the apparent simplicity of a campground, there are lots of considerations for management to deal with that can truly make or break the operation. For that reason, many owners and operators are using campground management software as a tool for...

Green Suites Hotel Solutions Set to Launch New Site

LOS ANGELES—Green Suites Hotel Solutions is set to launch their new website under the same URL. Streamlined for quicker navigation and an upmarket look, the website will allow hotels to buy online, in-stock products such as cruelty-free personal care products, and organic cotton and bamboo textiles shipped directly from the company’s warehouse. Oftentimes hotel personal care products are geared toward quick fixes, but Green Suites Hotel Solutions steers hotels toward the products guests demand—holistic and natural, organic and healthy. The PAYA soap and lotion provided are formulated specifically for those needing alternatives which lack parabens, phthalates and mineral oil. It is understood how sensitive skin and...

Destination DC Excels at Packaging D.C. as Green Meetings Destination

One year after becoming the first U.S. city to earn LEED Platinum from the U.S. Green Building Council, Washington, D.C. is continuing to build on its green reputation with a strong push from its Destination Marketing Organization (DMO), Destination DC. This past week I spoke with Elliott Ferguson, Destination DC’s CEO and President, to learn more about why groups seeking destinations with green venues are choosing Washington, D.C. Ferguson told me there are at least 15 LEED certified hotels in D.C. “A number of hotels are waiting to be LEED certified,” he said. There are 41 hotels within walking distance...

Third Annual Green Lodging Trends Report Survey Set to Close August 17

NATIONAL REPORT—The Third Annual Green Lodging Trends Report Survey will close on August 17, 2018. You can participate in the survey by clicking here. There is no cost to participate. Tens of thousands of green lodging establishments around the planet are being encouraged to benchmark their sustainability practices by completing this survey which last year saw some 2,100 properties participating from 46 countries. The survey encompasses topics ranging from energy management to communication to Health & Wellness. The Green Lodging Trends Report Survey has the support of Green Lodging News, Green Key, Travelife, Green Key Global, Horwath HTL, Green Seal,...

World Dryer’s New Website Streamlines Buying Process

BENSENVILLE, Ill.—World Dryer announces the launch of a reimagined company website designed to help visitors with a streamlined research process to make well-informed purchase decisions on their own terms. The new www.worlddryer.com puts the customer in charge with its easier-to-navigate and more user-friendly experience, making it possible to become familiar with the company’s full product portfolio and calculate how today’s automatic hand dryers benefit businesses of all sizes. Additionally, visitors can hear from satisfied World Dryer customers from a variety of industries. Improved features of the site include: Savings calculator—computes the return on investment of a hand dryer compared to...

New Honey Bee Suite at Renaissance Asheville Hotel

ASHEVILLE, N.C.—One year and two hives later, Renaissance Asheville Hotel’s urban beekeeping project is thriving. In 2006, when honey bee colonies started disappearing, later dubbed “Colony Collapse Disorder,” beekeepers and non-beekeepers alike became very concerned. After all, one in every three bites of food we eat is courtesy of insect pollination. Equally important, 85 percent of flowering plants and trees rely on pollinators for the survival of their species. While less is known about native bees and other pollinators, we do know that entire species are disappearing at alarming rates as they battle most of the same enemies as honey...

Third Annual Green Lodging Trends Report Survey Set to Launch July 9

NATIONAL REPORT—The Third Annual Green Lodging Trends Report Survey will be launched by Greenview on July 9, 2018. The survey will close on August 10, 2018. You can participate in the survey by clicking here. There is no cost to participate. Tens of thousands of green lodging establishments around the planet are being encouraged to benchmark their sustainability practices by completing this survey which last year saw some 2,100 properties participating from 46 countries. The survey encompasses topics ranging from energy management to communication to Health & Wellness. The Green Lodging Trends Report Survey has the support of Green Lodging...

Monterey County CVB Announces Sustainable Moments Collective

MONTEREY, CALIF.—Monterey County is known for its unmatched scenic beauty—a picturesque rugged coastline, majestic redwoods and lush fields. The awe-inspiring scenery is one of the region’s top attractions and draws millions of visitors to Monterey County every year. With more visitors traveling to the area, the Monterey County Convention and Visitors Bureau (MCCVB) announced the launch of the Sustainable Moments Collective in partnership with the Monterey Bay Aquarium and local organizations in an effort to preserve and protect this destination for generations to come. The Sustainable Moments Collective began this spring as an outgrowth of the MCCVB’s destination-wide initiative—Sustainable Moments. The program...

Suppliers Step Up with Alternatives to the Plastic Toothbrush

NATIONAL REPORT—Each year, according to WooBamboo, billions of plastic toothbrushes end up in landfills or the oceans. Many of those toothbrushes originate in hotels—whether given to guests individually, in amenity packs, or sold in a retail shop. The plastic toothbrushes join the bottles, straws, stir sticks, utensils and other items that complicate the plastic waste problem currently getting worse around the planet. Fortunately for hoteliers, eco-friendlier alternatives to the plastic toothbrush are now available—at a higher price point than plastic, yes—but they are one more valuable way to convey your property’s concern for the environment. No alternative to the plastic...