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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Orbitz Reaffirms Commitment to LGBTQ+ Travel with New National Ad Campaign

CHICAGO—Twenty years after launching the first LGBTQ print ad encouraging travelers to “see the world on your terms,” travel site Orbitz is debuting a new national ad campaign and call to action for LGBTQIA+ travelers as the travel industry readies for a comeback. The campaign, titled “Travel As You Are,” invites all people to travel on their own terms, not the ones society created for them. A short brand film and new manifesto premiered on Orbitz’s LGBTQIA+ travel microsite www.Orbitz.com/Pride with creative appearing online and on streaming video platforms. According to Orbitz Brand Director Carey Malloy, the campaign reaffirms Orbitz’s long-standing commitment to inclusive travel, dating back to the early 2000s when the brand launched a series of advertising firsts in support of LGBTQ travelers. “2020...

Kind Traveler Booking Site Approaches Five-Year Mark with 120 Hotels & Growing

MALIBU, CALIF.—Kind Traveler, which describes itself as the 1st socially conscious Give + Get booking and media platform, will turn five later this year with 120 properties in 22 countries in its system. Jessica Blotter, Co-founder of the website, says more hotels will soon be added. Seventy nonprofits benefit from the platform that sees travelers donate $10 to a local or global charity each time they book a hotel through Kind Traveler. In return for that donation, travelers get an exclusive rate with the site’s member hotels. According to the Kind Traveler website, a room booked at one New...

HRS Introduces, Pilots Green Stay Initiative

COLOGNE, GERMANY—HRS, the leading global corporate lodging platform, introduced a first-of-its-kind solution that gives corporations and employees a way to organize travel more sustainably. HRS’ Green Stay Initiative, in pilot this quarter, leverages proprietary technology to give procurement leaders and everyday business travelers an intuitive system to identify, compare and prioritize hotels that contribute to reducing the ecological footprint of the lodging portion of the typical business trip. HRS is assimilating data from thousands of hotel groups and independent properties as part of a groundbreaking framework, including details on energy consumption, water use, and waste disposal. Through the unprecedented normalization and...

Dominica’s ‘Safe in Nature’ Certification Program Brings Tourism Back to the Nation

LONDON—The Commonwealth of Dominica’s “Safe in Nature” certification program has successfully allowed tourism to resume on the island in a managed way that prioritizes the safety of both visitors and citizens. Launched in October, the program enables visitors to come to Dominica and experience the island with little risk of spreading the COVID-19 virus while still partaking in all the nation has to offer. With tourism being a primary driver of Dominica’s economy, the “Safe in Nature” program also enables the island to support its stakeholders who the pandemic has hit. Dominica has ensured that its protocols and guidelines are...

Brilliant Scents Launches World Class Luxury Fragrance System

BOCA RATON, FLA.—Brilliant Scents, a pioneer in bringing the power of scent to the home, announced the launch of its affordable luxury home fragrance system and subscription service designed to help homeowners and small businesses transform their environments into an oasis inspired by the world’s most iconic locations, resorts and hotels. As part of the company’s expanding consumer and commercial product lines, Brilliant Scents’ all-natural fragrances are easily installed into any HVAC system to harness the emotional power of designer fragrances and help provide the health and emotional benefits of uplifting scent, including a better mood in the home...

SH Hotels & Resorts Launches MISSION by SH

NEW YORK—SH Hotels & Resorts, a subsidiary of global private investment firm Starwood Capital Group led by Chairman and CEO Barry Sternlicht, that manages 1 Hotels, Baccarat Hotels & Resorts and Treehouse Hotels, announced the launch of MISSION by SH, a cause-driven rewards program that allows guests to offset the climate impact of their stay by donating their reward dollars toward carbon offset projects. “SH Hotels & Resorts’ U.S. properties have been carbon neutral since 2018 and we have always looked at the brand as a platform for change and sustainability not just a luxury hotel experience. Launching our loyalty program...

Audi of America is Official Automotive Partner of 1 Hotels

HERNDON, VA.—Audi of America announced it is the official and exclusive automotive partner of 1 Hotels in the United States including New York, Miami and Los Angeles. 1 Hotels is a mission-driven, nature-inspired luxury lifestyle brand with sustainability at the core of its DNA, and the ultimate goal of protecting people and planet. From 2021 through 2023, the Audi e-tron will serve as the Official Electric Vehicle of 1 Hotels properties in New York, Los Angeles and Miami. Hotel guests will be able to experience the Audi e-tron by taking advantage of the hotel’s house cars through the guest shuttles...

Earth Week Saw a Lot of Hot News for Lodging Industry

It was a busy last week with Earth week peaking on Earth Day, Thursday, April 22. There were numerous newsworthy announcements worth mentioning. First, Hilton released its Environmental, Social and Governance Report. The ESG Report highlights the company’s environmental and social performance during a tumultuous year. Among the report’s highlights: The company took steps to increase sourcing of renewable energy at hotels around the world, in line with the company’s science-based targets. In 2020, most Hilton-managed hotels in the United Kingdom began procuring 100 percent renewable electricity. Fairmont Hotels & Resorts announced it is celebrating the 30th anniversary of its award-winning...

Fairmont Mayakoba Partners with Oceanus in Honor of Earth Day, Launches Online Donation Platform for Guests

RIVIERA MAYA, MEXICO—Fairmont Mayakoba will honor Earth Day, celebrated across the globe annually on April 22, by partnering with Oceanus A.C., a local organization dedicated to the conservation of coral reefs. Valid for stays April 22, 2021 through May 31, 2021, each guest making a reservation the week of April 22 to 30, 2021 will have the option to add a $20 donation to their reservation when booking online. In honor of their donation, guests will receive specific coordinates of coral planted in their name(s) following their stay. All the proceeds from the donations will be donated directly to Oceanus A.C. “We are proud to extend our partnership with...

Preferred Hotel Group Packages Portfolio of 27 Properties That Exemplify Sustainability in Action

NEWPORT BEACH, CALIF.—Committed to building a better and brighter future for people and the planet, Beyond Green has officially launched as a curated guide for travelers seeking a more purposeful way to explore the world. Featuring a global portfolio of 27 hotels, resorts, and lodges that exemplify sustainability in action, the new brand has been unveiled as part of Preferred Hotel Group—the family-owned company that manages and operates other consumer travel brands including Preferred Hotels & Resorts, Historic Hotels of America, and Historic Hotels Worldwide. Debuting at the onset of a new era of travel in which protecting nature, benefitting local communities, and celebrating cultural diversity has...