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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Kecia Gray to Lead Marketing, PR at CASPR Group

DALLAS—Environmental health technology company CASPR Group has named Kecia Gray as its Senior Vice President, Marketing and Public Relations. Gray joined CASPR in late 2021 to help prepare and launch the company for its next stage of growth. Gray will guide marketing and communication efforts for CASPR Group as it manages increased demand for its proprietary Natural Catalytic Conversion (NCC) technology. The company’s solutions provide healthier indoor air and surface environments across industries including healthcare, education, transportation, and commercial real estate. “Visibility and education regarding CASPR’s key differentiators are paramount to the company’s growth. Choosing the right leader to build CASPR’s next level of modern...

Mastercard, Preferred Hotel Group Partner to Plant Trees

I often come across partnerships that result in the planting of trees. I just learned about another one. Mastercard has teamed up with Preferred Hotel Group, the parent company of independent hotel brand Preferred Hotels & Resorts and new sustainable hotel brand Beyond Green, to support the growing number of travelers who wish to make more eco-conscious accommodation choices as members of the guest loyalty program I Prefer Hotel Rewards. For every I Prefer member rate booked and paid for online with a Mastercard, Preferred Hotel Group will fund the planting of one tree up to a maximum of 17,500 trees. This pledge to support global...

Hilton Launches Episode 2 of Eco-Travel Docuseries ‘Extending Our Stay’

Not enough companies and suppliers use video to highlight their programs and products. It is a missed opportunity. E-mails that include videos that have been sent out by Green Lodging News have consistently been opened and clicked through more than those without videos. Getting a message across that you want folks to remember is so much easier using video. In case you missed it, prior to the holidays, Hilton released the latest installment of its new “Extending Our Stay” video docuseries, which is focused on sustainable travel and creating meaningful change in the world as part of the company’s “Travel with Purpose”...

Report from WTTC & Trip.com Group Reveals Latest Consumer Trends & Shift in Traveler Behaviors

INTERNATIONAL REPORT—The World Travel & Tourism Council (WTTC) and Trip.com Group have launched “Trending in Travel”, a new report that shows the latest trends in traveler behavior and future booking patterns in the wake of COVID-19. WTTC, representing the global Travel & Tourism sector, joined forces with leading global travel service provider, Trip.com Group, and its major consumer brands Trip.com, Ctrip and Skyscanner, to analyze consumer trends shaping the recovery of the Travel & Tourism sector. WTTC’s latest projections show strong growth in international spending for 2022 and beyond, projected to overtake domestic spending in 2022, as more destinations ease restrictions...

New Luxury Travel Company Takes Guesswork Out of Traveling Sustainably

PORTLAND, ORE.—Wild Nectar Immersive Travel Collection, the sustainability-focused luxury travel company, officially launched this fall. Wild Nectar Collection enables travelers to experience unique and life-changing travels that are sustainable by presenting each curated trip with a custom Eco Score, including carbon-offsetting recommendations for each journey using a Carbon Offsetting Calculator and bestowing Sustainability Awards based on the trip operators’ achievements. “Travel is a privilege and I’ve long felt the industry wasn’t doing enough to monitor the carbon footprint of an activity that is an honor to experience,” said Joy Martinello, founder and CEO, Wild Nectar Collection. “So, wI asked myself, what if...

Number of Booking Sites Recognizing Green Efforts Continues to Grow

Is formally identifying your property as a green hotel becoming more important? That certainly seems to be the case with an increasing number of organizations saying they will recognize green or sustainable hotels on their websites. Back in September, according to Bloomberg, Google began labeling hotels as “Eco-Certified” in its global search results, with a leaf-shaped icon next to the hotel’s name. The new feature relies on 29 certification programs to establish a hotel’s green credibility. The term “green hotel” has quadrupled in search volume since March 2020, according to Google Trends. Earlier this month, Booking.com, one of the world’s leading...

Why EV Charging is a Must-Have Amenity for Hotel Guests & Employees

Electric vehicles are taking over the road. More than 1 million battery powered electric vehicles have been sold in the United States since 2010, but they remain underserved with only 99,325 public charging ports available at 41,145 stations across the country. Very few businesses have the capability to fill this need the way hotels can. Today, every major carmaker already offers EVs or plans to introduce them and with electric cars forecasted to surge to 10 percent of the United States’ new car market by 2025, there is no better opportunity than right now for hotels to have a leg up on...

Ensemble Travel Group Partners with Trees4Travel to Create Positive Impact on Island Populations

NEW YORK—In keeping with its ongoing commitment to be an industry leader in the area of sustainable and responsible travel, Ensemble Travel Group has partnered with Trees4Travel. Through this “business for good” partnership, the travel agency consortia will work with the organization that creates “Planet & People Positive Travel” programs to rewild the world through the creation of new forests in support of impoverished communities. As the first U.S. travel agency consortia to partner with Trees4Travel, Ensemble’s member agencies will be able to offer their clients an opportunity to support its mission to help convert islands around the world from expensive and carbon generating fuel,...

Booking.com Launches Travel Sustainable Badge to Showcase a Wider Variety of Sustainable Stays

AMSTERDAM—Booking.com, one of the world’s leading digital travel platforms, announced the inaugural launch of its Travel Sustainable badge, a credible, globally relevant sustainability measure that will provide highly coveted information to travelers all over the world looking to make more sustainable travel choices. The badge is available to any kind of property that has implemented a combination of sustainable practices that meet the requisite impact threshold for their destination. Designed to be applicable to a wide range of property types, from apartments, B&Bs and holiday homes to hotels, resorts and even treehouses, and adaptable to local realities and considerations,...

Associated Luxury Hotels International Partners with Delos

DALLAS—Associated Luxury Hotels International, a global sales force dedicated to connecting luxury independent hotels with meeting professionals, joined forces with Delos, a global wellness and real estate technology company, to be the first to bring the Delos Wellness Accreditation for Meetings and Events to market. This inaugural offering, focused on bringing awareness to the value of wellness practices in meetings and conventions, is the first credential program under the ALHI x Delos partnership, with additional advanced training options planned in the future. “Wellness around meetings goes well beyond the Protocols that have become part of our vernacular,” said ALHI President and...