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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

AHLA Releases Results of 2018 Lodging Survey

WASHINGTON, D.C.—The American Hotel & Lodging Association (AHLA) released the results of a comprehensive Lodging Survey, a detailed assessment of advancements in amenities, guest services, sustainability and technology, in addition to other industry trends. This recent survey underscores how hotels advance, accommodate and innovate the guest experience. Consumers can expect seamless transitions between their everyday lives and their lives on the road thanks to increased mobile compatibility, flexible dining options and welcoming accommodations. This comprehensive survey is conducted every two years by industry data provider and AHLA partner STR, renowned for providing premium data benchmarking, analytics and marketplace insights for...

Earth Day Network Releases Earth Day 2019 Poster

WASHINGTON, D.C.—Earth Day Network announced the release of its Earth Day 2019 poster. In one stunning image, the poster visually conveys the meaning and importance of its 2019 Protect Our Species campaign. It features Brad Wilson’s photograph of a giraffe, part of his series AFFINITY that depicts threatened, endangered and other species. Giraffe populations have declined from 155,000 in 1985 to under 100,000 in 2018. No international treaties protect giraffes, and the United States is the number one importer of giraffe trophies and parts. Habitat loss, civil unrest, illegal poaching and hunting, and climate change collectively contribute to the decline...

Online Travel Company MakeMyTrip’s GoGreen Drive Helps Plant One Million Trees

NEW DELHI—MakeMyTrip, India’s leading online travel company has successfully supported plantation of one million trees through MakeMyTrip Foundation in Rajasthan’s Rajsamand and Udaipur districts as part of its efforts to support responsible travel. The drive has been carried out in partnership with Seva Mandir, a leading nonprofit organization that works with local communities on development projects, especially focusing on sustainability. MakeMyTrip’s GoGreen initiative is a 360-degree drive that aims to promote responsible travel and environmental sustainability by involving all stakeholders including customers, employees and local communities. The tree plantation effort covering 2,350 hectares of land has been carried out with...

Portola Hotel & Spa Continues Commitment to Sustainability with Reduced Waste Conferences

MONTEREY, CALIF.—Portola Hotel & Spa, Monterey’s first U.S. Green Building Council LEED Certified Hotel, is offering meeting and event planners the opportunity to create sustainable and eco-friendly meetings with the addition of new Reduced Waste Conferences. Located on the Monterey Peninsula and surrounded by the natural beauty of Northern California, Portola Hotel & Spa has always taken pride in the environment, making a conscious effort to support the green initiatives of the community in addition to implementing eco-friendly initiatives at the hotel. “Reduced waste conferences are a great way to communicate to meeting attendees the importance to conserve natural resources,” says...

DoubleTree by Hilton Hotel & Suites Victoria the Only Hotel to Have Solo Electric Vehicles

VICTORIA, B.C.—When guests book a stay at the DoubleTree by Hilton Hotel & Suites Victoria, they have the option of also reserving a Toyota Prius. The hotel has two of the white Toyotas decked out with green leaves and the name of the hotel property on the doors. Guests can book the vehicles through a separate website called http://mystaymycar.com/. What is truly unique about the hotel, however, is its pair of Solo electric vehicles. Made in nearby Vancouver, B.C., the one-person electric vehicles have two wheels in the front, one in the back and are painted just like the two...

Greenview Releases Green Lodging Trends Report

SINGAPORE—Greenview has released its 106-page Green Lodging Trends Report 2018. The Report is the lodging industry’s annual exercise to assess and catalyze green innovation, best practices, and awareness regarding the state of sustainability across hotels worldwide. The Report highlights and summarizes responses to 115 survey questions in these categories: Energy Management, Waste Management, Water Conservation, Health & Wellness, Back of House, Communications, Staff Involvement, Community Involvement, and Climate Action & Certification. Greenview received data for 4,544 hotels across 61 countries. Of the overall data set, 2,202 properties were classified as City/Urban Hotels, 814 as Suburban Hotels, 607 as Resorts, 296...

World’s First ‘Vegan Suite’ Welcomes Guests at Hilton London Bankside

LONDON—Following guest feedback, a vegan suite is now available for reservation at the design-led Hilton London Bankside. The suite, created in partnership with multi-sensory design experts Bompas & Parr and given the thumbs up by The Vegan Society, offers a vegan experience throughout, from a plant-based check-in desk and keycard to vegan-friendly bedding and eco-cotton carpet. Responding to evolving values, the whole suite has undergone a complete refurbishment. Reimagining the aesthetic associated with a contemporary vegan lifestyle, everything from the pillow options and toiletries to the in-room menu and minibar offerings have been redesigned to create a boutique, luxurious and...

Pure Wellness Appoints Chris Connar Vice President, Sales to Drive Growth

BUFFALO, N.Y.—Pure Wellness announced that Chris Connar has joined the company as its new Vice President, Sales effective January 22, 2019. The wellness-minded traveler represents a very large, high-growth, and affluent market segment within the hospitality industry. Connar will lead the sales efforts to enable the industry to better serve this market segment, generate additional revenue, and achieve greater guest satisfaction through the company’s Pure Room program. Connar, with two decades of experience in global, high-growth hospitality operations and service-based organizations, brings deep experience to the position. He has a solid record of helping the industry identify and deploy the...

Radisson Rewards Launches Point Redemption Program in Partnership with SOS Children’s Villages

MINNEAPOLIS—Radisson Rewards, the global rewards program of Radisson Hotel Group, has introduced a new program with SOS Children’s Villages, allowing members to redeem Radisson Rewards points for monetary donations. SOS Children’s Villages is the world’s largest non-governmental organization dedicated to building loving, stable families for orphaned, abandoned, and other vulnerable children. Operating in 135 countries, including the United States, SOS Children’s Villages exemplifies Radisson Hotel Group’s commitment to caring for people and communities. “The points donated through Radisson Rewards will go toward furthering the SOS Children’s Villages mission of providing children with a stable and supportive family, a safe home...

MGM Resorts Wins Award For ‘Spotlight On Hunger’ Campaign

LAS VEGAS—MGM Resorts International, in collaboration with R&R Partners and Resources+, received the “Organic Promotion, Corporate-Community” award for the “Spotlight on Hunger” video campaign during the 3rd Annual Shorty Social Good Awards. The Shorty Social Good Awards is an awards program created to raise global awareness around the positive impact brands, agencies and nonprofits can have on society. “Spotlight on Hunger” focused on building awareness around the company’s support of Three Square food bank, by demonstrating how MGM Resorts is an integral part of the fabric of the community it serves. In addition, MGM Resorts also earned a Silver Distinction...