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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

McKinsey & Co. Report—Accelerating the Transition to Net-Zero Travel

NATIONAL REPORT—The worsening effects of climate change have made decarbonization a top priority for many industries, including global travel and tourism, which accounts for between 8 and 11 percent of the world’s emissions. If nothing is done, the sector’s carbon emissions will only rise as it grows. Travel activity is expected to soar by 85 percent from 2016 to 2030. As more consumers, employees, regulators, and investors consider reducing their trips, they are also ramping up the pressure for the sector to reduce its carbon emissions. In response, more travel companies have pledged to reach net zero. But obstacles stand in...

Sustainable Travel Consumer Report from Trip.com Group Reveals Deeper Understanding of the Sustainable Trip

SHANGHAI—Trip.com Group, a leading global travel service provider, released its inaugural “Sustainable Travel Consumer Report 2022,” celebrating the annual World Tourism Day—September 27. This report sheds light on the increased acceptance of sustainable travel and its implications for the travel industry and the wider world. Across the globe, sustainable travel as a concept and practice has moved from the back of travelers’ minds to claim a dominant position in the decision-making process, with close to eight in 10 travelers (78.7 percent) acknowledging its importance. Sustainable Travel an Increasingly Accepted Idea Based on a survey of 7,705 respondents across 11 markets in Asia and Europe, the report finds that the...

Results of Capterra Consumer Sustainability Expectations Survey

Capterra conducted the Consumer Sustainability Expectations Survey in August 2022 among 759 U.S. consumers to learn about their expectations and preferences for sustainably made and transported goods. The goal of the survey is to understand consumers’ expectations and shopping behavior for products being made and shipped sustainably. While Capterra’s survey was not focused on hospitality, it does provide some insight into how consumers are thinking, and shopping, these days. For the survey, 759 consumers were asked questions to learn about their expectations and preferences for sustainably made and transported goods. Here are just some of the findings from the survey: In...

Research Article: Green Certified Hotels Do Not Perform Better Financially Than Their Non-Certified Counterparts

An article published in the International Journal of Hospitality Management caught my attention this past week. Its title: “Narrowing the intention-behavior gap: The impact of hotel green certification.” I highly recommend reading it. The research, which included three studies, was well-researched by the authors: Christina G. Chi, Oscar Hengxuan Chi, Xun Xu, and Ian Kennedy. Data for the article was pulled from a survey conducted at a major U.S. university and from STR. It would be impossible to highlight all the findings in this article, and the article is indeed worth numerous columns by yours truly, but here is a...

Eco-friendly Credentials Not Benefiting Hotels Financially, Study Says

PULLMAN, WASH.—Many travelers say they would prefer to stay at eco-friendly hotels but lodging facilities don’t benefit financially from acquiring certification for green business practices, new research shows. Researchers compared five years’ worth of financial data for hotels with and without third-party audits for practices like saving energy, conserving water and recycling. The green-certified hotels performed no better than hotels without the certification, although displaying comparable pricing information and informing consumers about what green certification entails could boost future sales, researchers said. “Our work examines the gap between customers’ intent to patronize eco-friendly hotels and where they are booking nights,” said Christina...

How to Win Guest Loyalty for an Eco-Conscious World

The topic of climate change and sustainability has reached a fever pitch. The WHO predicts a $2 to $4 billion cost to public health, and it’s viewed as a national responsibility. From battery-powered cars to eliminating single-use plastic and embracing a more climate-friendly lifestyle, a worldwide commitment to sustainability is taking shape. As green initiatives continue to take the world by storm, we quickly realize that no industry is exempt from its duty to reexamine and—where necessary—reimagine practices which may pose harm to our ever-fragile environment. Hospitality, as you might have guessed, is certainly no exception. Right now, hospitality brands...

Accor Maps EV Charge Points Across Europe

PARIS—Hybrid and full electric vehicles are taking to the road this summer, a greener and more cost-effective travel option especially with the mounting fuel crisis and petrol price increases. The challenge, however, is where to charge your vehicle. UK and EU governments are busy rolling out recharge terminals across Europe to support drivers, but there is still a way to go. So to help travelers on their way Accor has mapped EV charge points at hotels across Europe letting travelers easily filter hotels by charge units and plan a route that lets them rest and their car recharge. Hanna Ushal-Rudik, Director Sustainability...

Indiana Furniture Launches New & Improved Website

JASPER, IND.—Indiana Furniture continues to set new standards for affordable, design-friendly products, and they are making it simpler to explore and specify office furniture with the relaunch of IndianaFurniture.com. This reimagined website allows visitors to seamlessly navigate their portfolio of products and services while also providing information and tools to help make decision-making throughout the buying process easier. With more visuals, enhanced content, convenient tools, and intuitive user-friendliness, the redesign empowers users with additional features like: Product Filters that allow users to easily narrow down the product portfolio by category, type, space, and industry. Product Pages with an increased number...

Immersive Encounter with Yellowstone Wolf Population Launches This Fall at Four Seasons Resorts & Residences Jackson Hole

JACKSON HOLE, WYO.—Four Seasons Resort and Residences Jackson Hole, in partnership with Jackson Hole Wildlife Safaris and Yellowstone Safari Co., will offer an immersive experience this fall with the chance to see the elusive gray wolf population of Yellowstone National Park in a day-long excursion. “The opportunity to engage with the Yellowstone gray wolf population in its natural habitat is a milestone experience not soon forgotten,” says General Manager Ryan Grande. “This new program allows our guests to better understand the complexity of our unique ecosystem and come away with a vested interest in preserving this environment—and diverse array of native...

Condado Ocean Club Gives Back Through Special Summer Packages

SAN JUAN, PUERTO RICO—At San Juan’s luxury adults-only boutique hotel, Condado Ocean Club, giving back to the local community is a top priority. As the regenerative tourism movement continues to gain traction with travelers (according to CNBC.com), Condado Ocean Club is excited to announce a brand-new regenerative travel initiative that will support four separate causes that are close to the property’s heart. For each stay booked through the OC Summer Package, guests will not only save up to 20 percent on their stay, but Condado Ocean Club will also donate a portion of proceeds to one of their community partners, including San Juan Bay Estuary, Alma de Bahia...