Home Sales & Marketing

Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Seven Marketing Tips for Hotel Owners & Operators in 2021

For the most part, the COVID-19 pandemic put a hold on hospitality and travel services all over the world. According to the American Hotel & Lodging Association (AHLA), the virus’s impact on the industry has been nine times that of 9/11. In 2021, now that a coronavirus vaccine has been developed and made readily available to those in the United States, it appears as if life is returning to some semblance of normality. Restrictions are gradually being lifted and more people are becoming comfortable with the thought of traveling once again—which means that, as a hotel owner or operator, you might...

Fascinating Findings in The Vacationer Travel Survey

Like the recent survey conducted by Booking.com, a similar one conducted by The Vacationer indicates a strong preference for sustainable travel. When asked how important sustainable travel is to you, 82 percent said either somewhat important (56%) or very important (26%). “Sustainable travel is most important to the youngest generation aged 18 to 29,” the report said. “29.63 percent of people in this age bracket noted it was Very Important to them.” When asked, “Do you intend to make more sustainable (eco-friendly) decisions when planning travel?”, 48 percent said yes but only if it does not inconvenience them. Twenty-six percent...

GoTab Unveils Smart-Tipping & Dynamic Pricing Tools

ARLINGTON, VA.—As hospitality operators continue to scale their operations to meet the sustained demand for takeout/delivery and accommodate dine-in experiences for guests, restaurant commerce platform GoTab has rolled out innovative features designed to set them up for further success. The smart tipping model is devised to replace a routinely complicated and time-consuming task and make tip distribution among staff a fairer and easier process. With ingredient prices proving to be as volatile as ever, GoTab also introduces a dynamic pricing tool that allows operators to swiftly and seamlessly adjust menu items and their associated prices. A Better Tipping Model: Smart Tipping With contactless ordering...

Dominica Launches ‘In Our Nature’ Campaign

ROSEAU, DOMINICA—In light of increasing consumer confidence and positive traveler intent, Dominica has launched “In Our Nature,” an initiative signaling Dominica’s readiness to welcome global travelers. The new global campaign, “In Our Nature,” embodies the island’s rejuvenating and transformative natural experiences including geothermal rainforest spas, farm- and sea-to-table cuisine, and one-of-a-kind adventures on land and underwater. The country of Dominica, located in the Caribbean, is renowned for its natural beauty, friendly people, unique experiences, and laid-back vibe. “Through the In Our Nature campaign, we hope to increase awareness of the destination internationally, invite tourists to immerse themselves in our unique experiences, and inspire and stimulate travelers to visit Dominica,” says the...

Booking.com’s 2021 Sustainable Travel Report Affirms Potential Watershed Moment for Industry & Consumers

NEW YORK—New research released from Booking.com, containing insights gathered from more than 29,000 travelers across 30 countries, suggests that the pandemic has been the tipping point for travelers to finally commit to their own sustainable journey, with 63 percent of U.S. travelers believing people must act now to save the planet for future generations. As the world of travel starts to open up again, Booking.com’s 2021 Sustainable Travel Report reveals that American travelers are more committed than ever to do so in a mindful way, with just under half (46 percent) stating that the pandemic has influenced them to want to...

Booking.com Releases Sixth Annual Sustainable Travel Report

Booking.com just released its sixth annual Sustainable Travel Report (see related article). It is based on one of the travel industry’s largest surveys and worth paying attention to. A total of 29,000 travelers from 30 countries were surveyed. (Click here to access a page where the Report can be downloaded.) “Our research uncovers how the travel hiatus has opened travelers’ eyes to the impact, both positive and negative, that their trips can have on local ecosystems and communities around the world,” said Marianne Gybels, Director of Sustainability at Booking.com. As the world of travel starts to open again, Booking.com’s 2021 Sustainable Travel...

Early Insights on Booking.com’s New Sustainable Travel Report

Booking.com just released its 2021 Sustainable Travel Report. I will be running the entire press release about the report in the coming days. Be sure to watch for it. Insights in the report were drawn from 29,000 travelers across 30 countries. There were some survey results that jumped out at me. First, when looking just at the 40 percent of American travelers that said they have not stayed in a sustainable property in the past year, 37 percent said they did not even know that they existed, 16 percent said they could not find any options where they were...

Orbitz Reaffirms Commitment to LGBTQ+ Travel with New National Ad Campaign

CHICAGO—Twenty years after launching the first LGBTQ print ad encouraging travelers to “see the world on your terms,” travel site Orbitz is debuting a new national ad campaign and call to action for LGBTQIA+ travelers as the travel industry readies for a comeback. The campaign, titled “Travel As You Are,” invites all people to travel on their own terms, not the ones society created for them. A short brand film and new manifesto premiered on Orbitz’s LGBTQIA+ travel microsite www.Orbitz.com/Pride with creative appearing online and on streaming video platforms. According to Orbitz Brand Director Carey Malloy, the campaign reaffirms Orbitz’s long-standing commitment to inclusive travel, dating back to the early 2000s when the brand launched a series of advertising firsts in support of LGBTQ travelers. “2020...

Kind Traveler Booking Site Approaches Five-Year Mark with 120 Hotels & Growing

MALIBU, CALIF.—Kind Traveler, which describes itself as the 1st socially conscious Give + Get booking and media platform, will turn five later this year with 120 properties in 22 countries in its system. Jessica Blotter, Co-founder of the website, says more hotels will soon be added. Seventy nonprofits benefit from the platform that sees travelers donate $10 to a local or global charity each time they book a hotel through Kind Traveler. In return for that donation, travelers get an exclusive rate with the site’s member hotels. According to the Kind Traveler website, a room booked at one New...

HRS Introduces, Pilots Green Stay Initiative

COLOGNE, GERMANY—HRS, the leading global corporate lodging platform, introduced a first-of-its-kind solution that gives corporations and employees a way to organize travel more sustainably. HRS’ Green Stay Initiative, in pilot this quarter, leverages proprietary technology to give procurement leaders and everyday business travelers an intuitive system to identify, compare and prioritize hotels that contribute to reducing the ecological footprint of the lodging portion of the typical business trip. HRS is assimilating data from thousands of hotel groups and independent properties as part of a groundbreaking framework, including details on energy consumption, water use, and waste disposal. Through the unprecedented normalization and...