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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

HotelPlanner, Meetings.com Partner with Greenview to Support Forests

WEST PALM BEACH, FLA.—HotelPlanner and Meetings.com, the leading online sites for booking group travel and meetings worldwide, announced that they are partnering with Greenview to advance their corporate responsibility and sustainability efforts. The partnership directly supports a program to protect and restore rainforests in Indonesia, allowing travelers and meeting planners to choose a green meeting option through the platforms at no additional cost. These curated venues have eliminated bottled water and other single-use plastic, offer local and vegetarian menu options and have energy-efficient lighting and power settings, among other benefits. The program will launch in 2020. With offices in New...

What Meeting Hosts Should Consider When Helping to Green an Event

Almost every sporting event, wedding, conference, and public gathering has an accommodation partner. Often the accommodation partner is benign and not really part of the organization committee. However, there could be a significant value added for leading facilities to look beyond their own practices and provide leadership and tools for making the hosted event or activity environmentally sustainable. In fact, this could be an important choice decision point in the very competitive accommodation market. We find most caring leaders want to become more considerate of the environment, but don’t know where to start. Below are listed areas of consideration with...

Key Meetings & Events Trends Revealed in New CWT Report

CWT Meetings & Events, the global meeting and events division of CWT, just released “The Future of Sustainable Events.” Within it are nuggets of information worth sharing to the entire meetings and events community. Be sure to take a look at the report. First, CWT Meetings & Events concludes that sustainability will continue to be an ever more important business consideration for the $840 billion meetings and events industry in 2020. “The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, Senior...

CWT Says Sustainability Is Key for Events in 2020

MINNEAPOLIS—CWT Meetings & Events, the global meetings and events division of CWT, says that sustainability will continue to be an ever more important business consideration for the $840 billion industry in 2020, according to the M&E 2020 Future Trends Report bonus feature, The Future of Sustainable Events, published yesterday. As activists protest in some of the world’s best-known destinations—including London, Sydney, Amsterdam, Madrid, New York and Washington, D.C.—demanding action on climate change, companies are increasingly taking notice. “The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds...

Hawaii Tourism Rolls Out Campaign to Educate Visitors

HONOLULU—Every destination has its own set of unwritten rules regarding cultural etiquette. Hawaii is no different. Sharing the do’s and don’ts with visitors for their time in the Hawaiian Islands is the goal of a visitor campaign launched through a partnership between the Hawaii Tourism Authority (HTA) and the Hawaii Visitors and Convention Bureau (HVCB). It’s called the Kuleana Campaign. Kuleana means responsibility and it’s the personal and collective commitment to the people of Hawaii and the place we call home. The campaign includes 15-, 30- and 60-second videos that are aimed at curbing some of the challenges each county is...

Shores Resort Donating $5 Per Two-Night Reservation to Hurricane Dorian Victims

DAYTONA BEACH SHORES, FLA.—The Shores Resort & Spa is helping people affected by Hurricane Dorian in the Bahamas. Donations enable the Red Cross to prepare for, respond to and help people recover from this disaster. The resort is donating $5 for each reservation made with this special promotion through November 23, 2019. By reserving a two-night stay, guests will be helping those in need with hurricane relief efforts and will also receive a 25 percent discount on the room rate. Travelers must book by October 11 for stays now through November 23, 2019. The United Nations estimates that 76,000 people in...

Soul Community Planet Announces New ‘One Tree: One Forest’ Program

SAN JUAN CAPISTRANO, CALIF.—Soul Community Planet (SCP) announced a new program—“One Tree: One Forest”—with the goal of making a meaningfully positive difference in the world one small step at a time. Through the program, Soul Community Planet will help to reforest unnaturally deforested areas around the world by donating the estimated cost to plant a tree to the One Tree Planted organization every time a guest stays overnight in one of its SCP Hotels. “SCP is founded on three core values: personal wellness (Soul), social good (Community) and sustainable practices (Planet). We chose to name this new program ‘One Tree:...

Travelers Have Option of Sleeping with Succulents, Palms & Ferns at First Plant Pop-up Hotel from Orbitz

CHICAGO, ILLINOIS – Millennial travelers have spoken: they want more plants, please. In a recent survey by Orbitz, 63 percent of millennial vacationers said the hotel amenity they’d most like to see is more plants in their hotel rooms and the same amount said they are seeking out plant-filled spaces and activities such as botanical gardens and parks on vacation. That’s why Orbitz, in collaboration with Garfield Park Conservatory (GPC) and The Kimpton Gray in Chicago’s Loop neighborhood, are teaming up to create the first plant pop-up hotel, bookable exclusively on Orbitz.com during National Indoor Plant Week September 16 to...

Dock to Dish Launches First Ever Tour Partnership in the U.S. with Baker’s Cay Resort Key Largo

KEY LARGO, FLA.—Baker’s Cay Resort Key Largo, Curio Collection by Hilton is the first resort in the country to unveil a new Dock to Dish local seafood initiative. It launched last month. The program is part of the resort’s ongoing campaign to create unique and exhilarating guest experiences that blend sustainable practices into the property’s ethos of elegance. Nestled into the lush tropical fauna of Key Largo, Baker’s Cay Resort is part of Curio Collection by Hilton’s handpicked ensemble of remarkable and unique hotels. “The Baker’s Cay team could not be prouder to stand with the passion of Sean Barrett...

10 Eco-Friendly Hotel Initiatives That Meeting Planners Should Learn About

NATIONAL REPORT—Eco-friendly and sustainability initiatives are at the forefront of every business’ mind now that public consciousness is focused on environmental issues. Because of this, it’s important for meeting and event planners to learn more about sustainability, especially when it comes to the venues and vendors that they organize. In fact, many hotels of all kinds are adopting sustainability and “green” practices, and committing to decreasing their environmental footprint, and it’s important for event planners to consider these. Here are the 10 most common eco-friendly initiatives adopted by hotels. 1. Conserving energy. Hotels all over the world are putting...