Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does “green” appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: 
A New Guest Expectation? Filtered Sink & Shower Water
Over the last 20 years or more there have been attempts to position a certain number of rooms—perhaps an entire floor—as somehow more health-focused....
Survey: Most Canadians Will Change Travel Habits to Reduce Overtourism
TORONTO—A recent survey by Intrepid Travel, conducted with 2,000 Canadian adults, reveals significant shifts in travel preferences among Canadians as the peak summer season approaches....
Your Competitive Edge: Valet-Managed EV Charging
NATIONAL REPORT—EV charging started as a parking amenity. Today, it is becoming part of the guest experience itself.
EV adoption continues to accelerate and represented...
Top Six Travel Trends; the Fastest-Growing Traveler Segments
NATIONAL REPORT—Travel in 2026 looks different from even a few years ago. Guests are making more deliberate choices about where they go, who they...
GratifID Launches TIPMO, a New Tipping Platform, at HITEC
SAN ANTONIO—GratifID USA Inc. officially launched TIPMO, an innovative NFC-powered cashless tipping and workforce intelligence platform designed specifically for the hospitality industry. Debuting at...
Stay Thirsty My Friends…for the Good of the Planet’s Wildlife
Add some good wine to your hotel group, mix in some creative marketing, a good portion of a good cause, and bam, you have...
‘Nature & Me’—A Subtle Shift in Sustainability Messaging
NATIONAL REPORT—Why does sustainability messaging in hospitality often fail? Could it be due to the message feeling rather generic, moralizing or even out of...
New Colorado Stargazing Trail Features Centennial State’s Stunning Night Skies
DENVER—Governor Polis and the Colorado Tourism Office (CTO), a division of the Colorado Office of Economic Development and International Trade (OEDIT), launched the Colorado Stargazing...
Let the Games Begin: The Many Green Connections to the World Cup
When my son was about 6 years old, he began playing soccer in a local league. Perhaps some of you moms and pops can...
Corporate Travel Sector Pushes Back Against U.S. Social Media Disclosure Proposal
NATIONAL REPORT—A significant majority of corporate travel buyers are expressing concern over a U.S. government plan that would require foreign visitors to provide five...
Booking.com Research Reveals How Climate Uncertainty is Reshaping Peak Season Travel
AMSTERDAM—Booking.com’s 2026 Travel & Sustainability Report reveals a growing tension in travel decisions, with nearly three quarters of travelers globally saying they consider extreme...
Expedia Group Survey: How Gen Z & Millennials Are Reshaping Sustainable Travel
NATIONAL REPORT—According to a survey of 7,000 travelers, Gen Z and Millennials make sustainability and overtourism prevention central to trip planning and 94 percent...
Beyond Green Celebrates Five Years of Impact and Relaunches I Prefer Points for Good
NEW YORK—Beyond Green, a global community of bold leaders advancing sustainable travel, marked its five‑year anniversary on Earth Day with the launch of a...
New Report Offers Guidance on Greenwashing Avoidance in European Union
As described in my April 24 column, if you do business in the European Union, you need to pay attention to the EU Empowering Consumers...
Salishan Coastal Lodge by SCP Hotels Unveils New Experience-Driven Programming for Meetings & Groups
GLENEDEN BEACH, ORE.—Salishan Coastal Lodge by SCP Hotels has debuted new immersive programming perfect for meetings and groups, redefining the traditional offsite with nature-led experiences...
New Report Helps Destinations Navigate EU Sustainability Claims Law
BRUSSELS, BELGIUM—The European Travel Commission (ETC), the Global Destination Sustainability Movement (GDS-Movement) and NECSTouR launched Proof, Not Promises: A Practical Guide to the EU...
Two-Night Sustainability Package in Chiang Mai, Thailand Helps Communities in Need
CHIANG MAI, THAILAND—Meliá Chiang Mai has launched a two-night stay package that routes a portion of the proceeds to a food rescue foundation.
The Sustainability...
Adventure Travel Trade Association Releases 2026 Trends & Insights Report
INTERNATIONAL REPORT—The Adventure Travel Trade Association (ATTA) has released its 2026 Adventure Travel Trends & Insights report, drawing on global survey data collected between January...
New B2C Marketing Guidance Aims to Eliminate Greenwashing Claims to E.U.
If you do business in the European Union, you need to pay attention to the EU Empowering Consumers Directive (EmpCo). As concerns about greenwashing grow,...
Newman Dailey Resort Properties Announces 2026 Earth Day Travel Package
SANTA ROSA BEACH, FLA.—Newman‑Dailey Resort Properties is celebrating Earth Day 2026 with a travel package that pays it forward in more ways than one....
