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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Green Key Global Prepares for Significant Changes, Robust Growth

OTTAWA, ONT.—By numbers, the Green Key Eco-Rating Program has long been among the planet’s leading certification programs—especially in the United States and Canada where the bulk of its certified hotel properties operate—but the program is about to take a giant leap forward with the coming on board of a large hotel chain the first quarter of next year. Rebecca Bartlett-Jones, Manager, Business Development for Green Key Global, was not at liberty to disclose the name of the chain but said the number of Green Key Eco-Rated properties is expected to double in size by the third quarter of next year....

As Months Roll By, Rollout of AAA’s Inspected Clean Program Gets Closer

ORLANDO, FLA.—This past June AAA announced that it had enhanced its housekeeping evaluation to include objective, scientific validation of the cleanliness of common surfaces throughout hotels. Hotels that meet AAA’s standards for cleanliness, condition and this new surface cleanliness testing will be recognized as Inspected Clean and then assigned a Diamond designation. Scott Hammerle, Director of the AAA Diamond Program, told Green Lodging News that AAA is hoping for a late 2021 Q4 or early 2022 Q1 rollout of the Inspected Clean recognition program. According to AAA research, 76 percent of consumers surveyed would be disappointed if a third-party inspection...

Quench Announces Acquisition of Vero Water

KING OF PRUSSIA, PA.—Quench, a leading provider of filtered water solutions for businesses and dealer partners across the United States and Canada, announced that it has acquired Vero Water. Vero Water is a leading brand of eco-friendly, luxury, still and sparkling water to the hospitality industry. Vero water is served to more than 75 million guests per year in acclaimed restaurants, hotels, and cruise lines in the United States and 14 countries around the world. Vero’s proprietary technology enables clients to filter, chill, fill and serve Vero still and sparkling water on-premises and on-demand, in reusable luxury glass bottles,...

1 Hotel West Hollywood & Toronto Properties Accepted into Global Luxury Travel Group Virtuoso

NEW YORK—1 Hotel West Hollywood and the newly opened 1 Hotel Toronto have been accepted into Virtuoso’s exclusive portfolio of luxury travel partners, comprising more than 2,000 preferred suppliers in 100 countries. Additionally, the soon-to-open flagship property 1 Hotel Hanalei Bay has been accepted as a Virtuoso Preview Hotel. According to Milton Sgarbi, VP of Operations, 1 Hotel South Beach, inclusion in Virtuoso presents new sales and marketing opportunities to the network’s luxury travel advisors and their highly desirable clientele. Virtuoso agencies worldwide sell an average of $25 billion to $30 billion annually, making the network the most significant player in luxury travel. “Virtuoso’s...

Big News Week with Google Now Identifying Many Certified Green Hotels

It was a big news week this past week with numerous announcements of interest. First, according to Bloomberg, beginning on September 22, Google began labeling hotels as “Eco-Certified” in its global search results, with a leaf-shaped icon next to the hotel’s name. “Clicking on the ‘About’ tab will detail the property’s specific sustainability practices, such as having water use audited by an independent organization or using energy from carbon-free sources,” Bloomberg says. “The new feature relies on 29 certification programs to do the hard work of establishing a hotel’s green credibility; the property must have an array of sustainability measures...

New Booking.com Research with LGBTQ+ Travelers Reveals Both Significant Barriers and Opportunities for Everyone to #TravelProud

NEW YORK—Leading digital travel platform Booking.com released new research revealing that more than half (61 percent) of LGBTQ+ travelers have experienced some form of discrimination when traveling. Conducted with 3,052 LGBTQ+ travelers across three continents, the new study shines a light on attitudes, concerns and travel preferences, as well as past stay experiences, current realities and hopes for a more inclusive travel future. LGBTQ+ Travel Today According to the research, 70 percent say they have to consider their safety and wellbeing as an LGBTQ+ traveler when picking a destination and over half (60 percent) believe that traveling as part of the...

Planeterra, CTO Launch Partnership Focused on Scaling Up Community Tourism

BRIDGETOWN, BARBADOS—The Caribbean Tourism Organization (CTO) and the leading global community tourism nonprofit based in Canada, Planeterra, have joined forces to support community tourism in CTO member countries. This strategic partnership aims to scale up community tourism throughout the Caribbean with the goal to enhance the social, economic, and environmental well-being of communities in the region. The organizations will be seeking funding to build the capacity of enterprises, while encouraging community tourism enterprises towards the training and mentorship offered by Planeterra’s Global Community Tourism Network. “Four years ago, the CTO launched a program to support the continued development of community-based tourism...

Operto Releases “Sustainable Hotels: How Going Green Helps Your Hotel”

Looking for reasons to green up your hotel? Be sure to check out the latest paper from Operto Guest Technologies. The paper is entitled, “Sustainable Hotels: How Going Green Helps Your Hotel.” Not familiar with Operto? “Our systems enable not only contactless guest entry but also personalized and automated temperature control, and powerful monitoring features,” the company says. The paper begins with what guests want. “According to our survey, a growing percentage of guests are willing to pay significantly more per night—up to 75 percent more in some cases—to a hotel that can demonstrate genuinely green policies, and we found...

An Interview with Costas Christ—the Founder of Beyond Green Travel

NEWPORT BEACH, FLA.—Preferred Hotel Group—the family-owned company that manages and operates global travel and hospitality brands including Preferred Hotels & Resorts, Historic Hotels of America, Historic Hotels Worldwide, PHG Consulting, and Beyond Green Travel—announced the launch of Beyond Green last November. This hospitality brand debuted with a global portfolio of 24 founding member hotels, resorts, and lodges that exemplify sustainable tourism leadership. Born through a synergy between the Ueberroth Family, the owners of Preferred Hotel Group, and ecotourism pioneer and global sustainability expert Costas Christ, the founder of Beyond Green Travel, which Preferred acquired in February 2020, Beyond Green brings together forward-thinking properties around the world...

New WTTC Report Provides Framework for Achieving Destination Stewardship

LONDON—The World Travel & Tourism Council (WTTC) launched a major new report which reveals how destinations can grow responsibly, using the Destination Stewardship model. The report was launched in partnership with the Travel Foundation and the European Tourism Futures Institute (ETFI) at NHL Stenden University, in the Netherlands. ‘Towards Destination Stewardship: Achieving Destination Stewardship through scenarios & a Governance Diagnostics framework’ lays out how destinations can balance the needs of visitors and residents, with the involvement of both the public and private sector. Destination Stewardship is based on the responsible use of shared or “common pool” resources, which provide diminished benefits if...