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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sustainability Has Become a Strong Factor in Guest Hotel Selection

NATIONAL REPORT—Many organizations delegate the HR department to manage their corporate social responsibility (CSR) initiatives, and sustainability is an incremental component of such efforts. However, an organization’s sustainability efforts go beyond building a strong employment brand for current and prospective employees. It also affects a company’s bottom line. Hotels, for example, ensure guests continue to choose their property amongst the rest by providing great customer experiences, high-quality services, and a comfortable stay. Recently, another factor affecting travelers’ hotel choice and perception of a hotel brand is on the rise in importance: sustainability. Sustainability is becoming a core focus as it...

FreshAir Sensor Launches FreshAir Certified

LEBANON, N.H.—FreshAir Sensor, the leading innovator in indoor air quality (IAQ) monitoring, launched FreshAir Certified, a low-cost, high-margin bookable room attribute that allows hotels to leverage air quality as an exclusive guest purchase option. While odors and lingering smells remain a common guest complaint, hoteliers are often challenged to pre-empt any complaints before they arise. FreshAir Certified addresses these challenges by enabling hotels to offer guestrooms with scientifically verified, high-quality indoor air, meeting the growing demand for personalized, wellness-focused accommodations while creating a new, effortless revenue stream. FreshAir Sensor’s molecular air quality monitoring solutions are installed directly in the hotel guestroom...

Discover Puerto Rico Launches Initiative to Inspire Conscious Travel

SAN JUAN, PUERTO RICO—Discover Puerto Rico, the Island’s official Destination Marketing Organization (DMO), announces its Valentine’s Day initiative, “Love Letter from Puerto Rico,” with Puerto Rican actor and producer Amaury Nolasco. As an extension of the DMO’s Live Boricua campaign, this emotive video is an open invitation for travelers to experience Puerto Rico’s rich diversity and a reminder to explore the island with respect. By celebrating Puerto Rico’s vibrant spirit, culture, and communities, it aims to foster deeper connections while promoting mindful and responsible travel. “This project is deeply personal to me, and I am grateful for the opportunity to showcase our...

Essential Best Practices to Mitigate Greenwashing

In the first article of the series, which explored What greenwashing risks mean for the legal profession, we outlined the key principles that legal and risk management professionals are to follow to mitigate such risks. These include: Making accurate and truthful claims; Explaining conditions or qualifications; Using clear and understandable language; and Ensuring accountability in the value chain. In this article, we take it a step further, delving into the best practices and reviewing real-life case studies for two of the principles: (1) making accurate and truthful claims, and (2) explaining conditions and qualifications to sustainability-related assertions. We also highlight how adopting globally recognized...

Garden on the Wall Launches All-New Engaging, Content-Rich Website

FAIRFIELD, N.J.—Garden on the Wall (GOTW) announced that the award-winning firm has just debuted its all-new website, www.gardenonthewall.com. Live now, and replacing the previous website design and content, the new website features a fresh design, information architecture, and rich mixture of photos, videos, artistry, and sound. Featuring a wealth of new content and stunning photography, plus an industry-first designer hub full of helpful resources, the website offers a wealth of information and insight for design professionals. New website features: Comprehensive information on preserved gardens and moss walls Design portfolio Memorable user experience Case studies Videos & nature audio, with calming...

HotelREZ Teams Up with Sustainability Solutions Provider Greengage

LONDON—HotelREZ, one of the world’s leading and fastest growing hotel representation companies, has teamed up with Greengage, sustainability solutions provider, to introduce ECOsmart certification—international certification to demonstrate venues’ commitment to sustainable practices and achievement of recognized standards—to its member properties. The partnership enables hotels, accommodation and hospitality providers to prove their sustainability credentials and cater to the growing demand for sustainable accommodation, positioning HotelREZ at the forefront of the hospitality industry’s environmental revolution. Under the new partnership, ECOsmart certification will now be available for all HotelREZ properties, providing them with a certification platform to showcase their commitment to sustainability and consultancy support for...

The Future of Travel: The Rising Popularity of Slowcations, Foodie Trips, and Experiential Travel

NATIONAL REPORT—According to a study conducted by Future Partners, the emerging travel trends of Slowcations, Foodie Trips, and Experiential Travel are gaining traction among American travelers. Slowcations, which emphasize a leisurely and immersive travel experience, appeal to 57 percent of American travelers. This trend encourages travelers to spend more time at their destination, engaging with the local culture, environment, and community. Similarly, Foodie Trips, travel experiences centered around exploring destinations known for their food and drink, appeal to 57 percent of American travelers. These enthusiasts actively use social media channels to plan their trips at nearly double the rate of other...

Consumers in Favor of Sustainable Travel but Cost Is King, Reveals WTTC Report

MADRID, SPAIN—The World Travel & Tourism Council (WTTC) unveiled its latest report, exploring the critical gap between travelers’ desire for sustainable options and their actual behavior. Launched at FITUR 2025, Madrid, the report Bridging the Say-Do Gap: How to Create an Effective Sustainability Strategy by Knowing Your Customers was developed in collaboration with WTTC knowledge partner YouGov. The report explores the disconnect between what travelers say about sustainability and the choices they ultimately make. It provides actionable guidance to Travel & Tourism businesses on how they can address this gap by offering solutions that make sustainable travel both more accessible and more...

Crescent Hotels & Resorts Ask Guests to Pay $50 More for a Beyond Plastic Stay

Should guests pay extra for a greener guestroom experience? Crescent Hotels & Resorts thinks so. Based in Fairfax, Va., and with more than 120 hotels under management, Crescent and Grove Collaborative Holdings, Inc. recently announced a partnership pilot that has guests paying a premium of $50 for a Beyond Plastic Stay at five Crescent properties. According to a press release, guests who participate in a Beyond Plastic Stay will save the equivalent of 50 plastic water bottles during their stay. I recently reached out to Crescent several times for comments on the program but did not hear back. Grove Collaborative...

Guests With Autism: A Study on Social Sustainability

In today’s evolving business landscape, social sustainability has emerged as a crucial pillar of responsible governance, emphasizing the importance of creating supportive, inclusive environments that benefit individuals and communities. For the hospitality industry, social sustainability involves fostering an atmosphere where all guests feel valued and understood, including those with invisible disabilities like autism. This approach aligns with Environmental, Social, and Governance (ESG) principles and opens new brand opportunities to serve a broader demographic. By making accommodations for autistic guests, hotels can enhance guest satisfaction, loyalty, and inclusivity—essential qualities for a socially sustainable business. Expanding Hospitality to Include Guests with Autism As mid-level...