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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

How Brands Can Manage a Travel Industry Crisis

Travel isn’t always a bed of roses. There are natural disasters, tainted products, bad actors, data breaches, regional and global viruses, and events big and small that require industries to step up, speak up, and do whatever it takes to take care of their employees and customers. As the coronavirus outbreak tops 93,000 in dozens of countries, it’s an appropriate time to offer advice on how to handle an industry crisis. Protect Your Employees, Guests, & Brand Brands have a responsibility to ensure life safety for associates and guests. Government safety regulations vary around the world, but standards, processes, communications and training...

ThePureBag Company Introduces Antimicrobial Multiuse Eco-Cinch Bags

PHILADELPHIA—ThePureBag company that offers thoughtfully designed antimicrobial bags plus accessories for adventuring lifestyles, introduces a new line of antimicrobial and sustainable Eco-Cinch Bags. The cinch bags were created to be a traveler’s best friend providing germ and odor-resistant protection for clothes, shoes, laundry and swimsuits. Additionally, the cinch replaces single-use plastic bags and helps minimize plastic pollution. Powered by the mother-daughter team, Lori and Jessica Gildea, ThePureBag’s mission is built on wellness and sustainability. Their collections provide high-quality, germ-resistant and environmentally conscious products. Designed for Portable Antimicrobial + Environmental Protection Today’s travelers pack for everything from fitness and leisure activities to sight-seeing...

VERO WATER Unveils New Eco-Bottle at VIBE Conference

MIAMI BEACH, FLA.—VERO WATER, a leading provider of eco-friendly luxury still and sparkling water to the hospitality industry, announced the introduction of a new and improved Vero Signature glass bottle. The new Eco-Bottle maintains its sleek and elegant design and durable break-resistant glass structure that set the standard in the hospitality industry, but now features an innovative ink-free permanent logo decoration guaranteed never to fade, maximizing the eco-friendly reusable life of the bottle. The Vero Eco-Bottle features a wide mouth for optimal pouring, refilling and for sanitation in commercial dishwashers. In addition, the easy-grip twist cap that preserves sparkling...

Hersha’s Sustainable Hospitality Program EarthView & Chris Long Foundation Team Up to Build a Well in Tanzania

PHILADELPHIA—In October of 2018, Hersha Hotels and Resorts announced that EarthView, their corporate sustainability program, will provide support to Waterboys, the hallmark initiative of The Chris Long Foundation, through the sale of EarthView water bottles at Hersha hotels. EarthView bottles are made from 100 percent recycled materials, and for each bottle sold, Hersha donates $1 to support Waterboys’ clean water projects in East Africa. Since the launch, EarthView water sales have surpassed expectations. Hersha hotels from coast to coast were empowered to significantly contribute to the cause through water sales—from Maryland’s Annapolis Waterfront hotel selling 4,511 bottles to Hotel...

Wayaj Relaunches with Suite of Sustainable Travel Tools

REDWOOD CITY, CALIF.— In conjunction with its participation at StartUpgrind Global Conference in Silicon Valley, Wayaj relaunched its website to reflect a new focus on providing an increasing suite of sustainable travel tools. Wayaj’s mission is to offer information and means aimed at helping travelers make responsible choices in the context of the fight against climate change.  ’s site and apps (iOS and Android) currently feature: advanced travel carbon footprint calculator; carbon footprint offsetting with a choice of projects certified by the United Nations Framework Convention on Climate Change (UNFCCC); comprehensive and scientific sustainability hotel rating aligned with the United Nations’...

Javits Center Announces Creation of New Lip Balm Infused with Honey from Rooftop Hives

NEW YORK—The Javits Center announced the creation of a new lip balm infused with honey harvested from beehives atop the convention center’s 6.75-acre green roof, one of the largest of its kind in the United States. The lip balm was produced by team members of Cultivated, the venue’s new dining and hospitality team powered by Levy Convention Centers and CxRA. Known as Jacob’s Honey Lip Balm, this lip-servicing item exemplifies the Javits Center’s commitment to a sustainable environment and serves as a pre-cursor to the opening of a one-acre rooftop farm, which is being constructed as part of the...

Hilton Celebrated Lunar New Year with Release of New “Room 702” Episode

MCLEAN, VA.—Timed to coincide with the Lunar New Year 2020 (Saturday, January 25), Hilton has released the latest installment of its acclaimed “Room 702” video docuseries, profiling Nick Li, Manager of Safety and Security at the Hilton Chengdu in China’s Sichuan province. In this episode, viewers are introduced to Li, who grew up in a small village in the mountains of western China. After leaving high school to join the military, he came to recognize the value of education and made the decision to return to school. Access to education was an opportunity that his sister, Fulian Li, sacrificed in order...

Coming Soon: A Website for Travelers with MCS

One of the most read articles on Green Lodging News, with almost 10,000 views, is “How to Better Accommodate Travelers with Multiple Chemical Sensitivity (MCS).” It is proof of the great interest in the topic. When I wrote that article in 2014, it was estimated that MCS affects about 12 percent of the U.S. population, but more than 30 percent of the population is fragrance sensitive. As much interest as there is in MCS, not enough has been done in our industry to accommodate travelers with MCS. If you google “chemical free hotels,” you will not find much. I spoke...

Enliven Bed and Breakfast Successfully Caters to Chemically Sensitive Travelers

KENMORE, WASH.—When planning for her four-bedroom Enliven Bed and Breakfast in Kenmore, Wash., owner Teresa Molitor Luttrell decided to create a haven for people with chemical sensitivities. Luttrell suffered from Lyme disease for many years and understands the needs of the chemically sensitive. “I turned my house into a place for people with chemical sensitivities. Over the years I have really finetuned it,” Luttrell says. Millions of Americans suffer from multiple chemical sensitivity. According to the Chemical Sensitivity Foundation, “Multiple Chemical Sensitivity (MCS) is a medical condition characterized by a heightened sensitivity to chemicals. People who have MCS become ill when...

Four Seasons Resort Maui Offers Guests More Ways than Ever to Experience Humpback Whales

WAILEA, HAWAII—Maui’s winter blues include tropical waters, azure skies and a favorite return visitor—the humpback whales. As “whale season” approaches, Four Seasons Resort Maui at Wailea has created a variety of ways for guests to experience these majestic creatures. From a private whale watch led by professional photographers to sightings from any of the legendary resort’s oceanfront vistas, the expert Concierge Team can design a customized itinerary for whale enthusiasts of all kinds. “It’s hard to imagine that Maui can become even more special,” says General Manager Marc Bromley, “but every winter brings these gentle giants to the waters just...