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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Coming Soon: A Website for Travelers with MCS

One of the most read articles on Green Lodging News, with almost 10,000 views, is “How to Better Accommodate Travelers with Multiple Chemical Sensitivity (MCS).” It is proof of the great interest in the topic. When I wrote that article in 2014, it was estimated that MCS affects about 12 percent of the U.S. population, but more than 30 percent of the population is fragrance sensitive. As much interest as there is in MCS, not enough has been done in our industry to accommodate travelers with MCS. If you google “chemical free hotels,” you will not find much. I spoke...

Enliven Bed and Breakfast Successfully Caters to Chemically Sensitive Travelers

KENMORE, WASH.—When planning for her four-bedroom Enliven Bed and Breakfast in Kenmore, Wash., owner Teresa Molitor Luttrell decided to create a haven for people with chemical sensitivities. Luttrell suffered from Lyme disease for many years and understands the needs of the chemically sensitive. “I turned my house into a place for people with chemical sensitivities. Over the years I have really finetuned it,” Luttrell says. Millions of Americans suffer from multiple chemical sensitivity. According to the Chemical Sensitivity Foundation, “Multiple Chemical Sensitivity (MCS) is a medical condition characterized by a heightened sensitivity to chemicals. People who have MCS become ill when...

Four Seasons Resort Maui Offers Guests More Ways than Ever to Experience Humpback Whales

WAILEA, HAWAII—Maui’s winter blues include tropical waters, azure skies and a favorite return visitor—the humpback whales. As “whale season” approaches, Four Seasons Resort Maui at Wailea has created a variety of ways for guests to experience these majestic creatures. From a private whale watch led by professional photographers to sightings from any of the legendary resort’s oceanfront vistas, the expert Concierge Team can design a customized itinerary for whale enthusiasts of all kinds. “It’s hard to imagine that Maui can become even more special,” says General Manager Marc Bromley, “but every winter brings these gentle giants to the waters just...

Meliá Hotels Working with Climatetrade on Carbon Credits Program

PALMA, SPAIN—Combatting climate change is one of the biggest challenges on the global agenda, a priority for the travel industry, and one of the key drivers of the Meliá Hotels International Sustainability Master Plan, which includes public commitments made within the framework of the Paris 2015 COP21 agreement and including an objective of reducing emissions by 50 percent by 2035. The company has been named the Most Sustainable Hotel Company in the World this year, achieving the highest score in the global travel industry in the latest Corporate Sustainability Assessment by SAM thanks to its performance and commitment to social...

Reservations.com Recognized as Great Place to Work-Certified Company

ORLANDO, FLA.—Reservations.com announced that it is Great Place to Work-Certified. Using validated employee feedback gathered with Great Place to Work’s rigorous, data-driven “For All” methodology, certification confirms seven out of 10 employees have a consistently positive experience at Reservations.com. Great Place to Work is the global authority on workplace culture, employee experience and leadership behaviors that are proven to deliver market-leading results and increased innovation. “We are thrilled for our 2019 Great Place to Work recertification,” said Mahesh Chaddah, Co-Founder at Reservations.com. “We strive to make employee experience a priority every day. While there is always progress to be made, it...

Travelodge by Wyndham Fuels Growth Momentum with Streamlined Operations

PARSIPPANY, N.J.—Travelodge by Wyndham—part of Wyndham Hotels & Resorts, the world’s largest hotel franchising company with more than 9,200 hotels in over 80 countries—is building upon its 2019 growth momentum with the introduction of a new program in 2020 touting initiatives that streamline operations to drive value to owners while helping reduce the brand’s environmental impact. The adventure-focused brand, which has more than doubled its openings year-over-year as of the third quarter, has a history of eco-friendly efforts based on its strong concentration near many U.S. national parks. The new initiative, Travelodge + GO Green, aims to reduce overall waste...

HotelPlanner, Meetings.com Partner with Greenview to Support Forests

WEST PALM BEACH, FLA.—HotelPlanner and Meetings.com, the leading online sites for booking group travel and meetings worldwide, announced that they are partnering with Greenview to advance their corporate responsibility and sustainability efforts. The partnership directly supports a program to protect and restore rainforests in Indonesia, allowing travelers and meeting planners to choose a green meeting option through the platforms at no additional cost. These curated venues have eliminated bottled water and other single-use plastic, offer local and vegetarian menu options and have energy-efficient lighting and power settings, among other benefits. The program will launch in 2020. With offices in New...

What Meeting Hosts Should Consider When Helping to Green an Event

Almost every sporting event, wedding, conference, and public gathering has an accommodation partner. Often the accommodation partner is benign and not really part of the organization committee. However, there could be a significant value added for leading facilities to look beyond their own practices and provide leadership and tools for making the hosted event or activity environmentally sustainable. In fact, this could be an important choice decision point in the very competitive accommodation market. We find most caring leaders want to become more considerate of the environment, but don’t know where to start. Below are listed areas of consideration with...

Key Meetings & Events Trends Revealed in New CWT Report

CWT Meetings & Events, the global meeting and events division of CWT, just released “The Future of Sustainable Events.” Within it are nuggets of information worth sharing to the entire meetings and events community. Be sure to take a look at the report. First, CWT Meetings & Events concludes that sustainability will continue to be an ever more important business consideration for the $840 billion meetings and events industry in 2020. “The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, Senior...

CWT Says Sustainability Is Key for Events in 2020

MINNEAPOLIS—CWT Meetings & Events, the global meetings and events division of CWT, says that sustainability will continue to be an ever more important business consideration for the $840 billion industry in 2020, according to the M&E 2020 Future Trends Report bonus feature, The Future of Sustainable Events, published yesterday. As activists protest in some of the world’s best-known destinations—including London, Sydney, Amsterdam, Madrid, New York and Washington, D.C.—demanding action on climate change, companies are increasingly taking notice. “The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds...