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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Preferred Hotel Group Launches Sustainable Hotel Brand: Beyond Green

NEWPORT BEACH, FLA.—Preferred Hotel Group, Inc.—the family-owned company that manages and operates global travel and hospitality brands including Preferred Hotels & Resorts, Historic Hotels of America, Historic Hotels Worldwide, PHG Consulting, and Beyond Green Travel—announced the launch of Beyond Green. This hospitality brand debuts with a global portfolio of 24 founding member hotels, resorts, and lodges that exemplify sustainable tourism leadership. Born through a synergy between the Ueberroth Family, the owners of Preferred Hotel Group, Inc., and ecotourism pioneer and global sustainability expert Costas Christ, the founder of Beyond Green Travel, which Preferred acquired in February 2020, Beyond Green brings together forward-thinking properties around the...

Global Wellness Summit Shows Why ‘Hybrid’ Model Is Powerful New Direction for Conferences

MIAMI—The Global Wellness Summit (GWS), the annual gathering of international leaders in the multitrillion-dollar global wellness economy, has received rave reviews for its first-ever hybrid event, which promises to be a new model for conferences. Notable as one of the first U.S. meetings to take place both in person and virtually, the hybrid “Safe Summit” was held at The Breakers Palm Beach from November 8 to 11, and attracted 100+ in-person delegates and 500+ highly engaged virtual attendees. “We knew the only way to host a Summit this year was to create a new model for how a conference can...

Yes, Finally an Event with In-Person Attendance

Many of you rely on meetings business for a good portion of your revenue and livelihood—me included. So, getting back to the point of being able to meet in person is huge. When the Global Wellness Summit (GWS) takes place at The Breakers Palm Beach from November 8 to 11—perhaps as you are reading this—there will be 150 meeting at the hotel. Yes, AT the hotel—truly an accomplishment. Hundreds more will be attending virtually from around the world. Yesterday Florida had more than 6,000 new cases of the Coronavirus—the highest daily number in months. It will be interesting to...

Hotelbeds Launches The Green Hotels Program to Support Sustainable Tourism

PALMA, SPAIN—Hotelbeds, the world’s leading bedbank, has announced the launch of The Green Hotels Program, a turn-key solution to bring Hotelbeds and its partners to the green economy and accelerate the transition of the travel industry towards sustainability. To focus on establishing a more responsible and sustainable business model, Hotelbeds now has over 15,000 properties within its portfolio certified as sustainable. These hotels will now be easily identifiable to the more than 60,000 travel trade client partners of Hotelbeds and Bedsonline—including travel agents, tour operators, airlines and point redemption schemes—via this new green filter that will include details of certifications and...

Taking Steps to Make Wedding Venues Green Certified

NATIONAL REPORT—Tying the knot is increasingly becoming an area of interest in sustainability. Business Insider reports that increasing numbers of newlyweds in the Millennial and Gen Z cohorts are focusing on sustainability, with large amounts of brides now picking up second-hand dresses. For green property and events operators, the burden is now falling on them to ensure that their properties are green-ready and certified. The Scale of Business Ethical and sustainable drive aside, it’s a great idea for businesses to get involved in ethical wedding planning and execution. The NY Times has explored a number of key figures associated with the industry, noting...

Hotels with Surprising Stargazing Opportunities

INTERNATIONAL REPORT—If you live in a rural area, it is easy to walk outside and enjoy the night skies almost as they were 100 years ago. Yet for 99 percent of people in Europe and the United States, a clear view of the stars is a thing of the past. So, if you really want to enjoy the full majesty of the universe aglow with the light of a thousand stars, you need to get out of town. Preferably to one of these luxury hotels with stargazing programs. Castle Hill Inn, Rhode Island Every summer, this four-star hotel makes the most of...

Survey: Consumers Think Indoor Air Quality Rating System is Good Idea

COVID-19 has certainly increased interest in hotel indoor air quality (IAQ). How could it not when you have a potentially deadly virus that spreads primarily through the air? While scientifically a challenge to detect COVID-19 in the air, it is possible to create and monitor conditions that make transmission of viruses like COVID-19 less likely. I have written about various technologies in Green Lodging News that help improve IAQ by killing airborne viruses. It is not just COVID-19 that has increased interest in air quality lately. It is also the growing number of forest fires in the western United States as...

Safe in Nature: Dominica Launches New Health-Certified Tourism Experiences

LONDON—Largely unaffected by COVID-19, the Commonwealth of Dominica hopes to persuade tourists to return to the Nature Isle of the Caribbean. To reassure guests and residents alike that it is safe to visit the island, on October 2, the Discover Dominica Authority launched the “Safe in Nature” campaign. It provides a “managed experience” within a so-called “tourism bubble” comprising accommodation, transport, attractions, spas, restaurants and water-based activities that have all been certified for safety by the government. Dominica reopened its borders to tourists in August following protocols that, according to the President of the Dominica Hotels and Tourism Assn., Hans...

New GBAC STAR Facility Directory Released

NORTHBROOK, ILL.—The Global Biorisk Advisory Council (GBAC), a Division of ISSA, launched its GBAC STAR Facility Directory. This new web-based tool allows users to identify facilities that have earned or committed to achieve GBAC STAR accreditation, the designation reserved for facilities that have demonstrated a thorough approach to cleaning, disinfection, and infection prevention. “We’re excited to unveil this new tool to help the public discover which facilities are taking important steps forward with their approach to cleaning,” said GBAC Executive Director Patricia Olinger. “The GBAC STAR program has more than 250 facilities accredited and 3,000-plus committed to accreditation in more than 80 countries,...

Steigenberger, IntercityHotel Partner with CHALLENGE4 to Stage Tour of Germany in VW ID.3 Electric Car

FRANKFURT AM MAIN—Promoting innovation and e-mobility, Rainer Zietlow, an experienced tour driver with the Mannheim-based special agency CHALLENGE4, sent out a strong signal for the future viability of e-mobility recently as he embarked upon on a marathon 20,000-kilometer trip through Germany in a VW ID.3 electric car. Deutsche Hospitality supports this ambitious project by sponsoring overnight accommodation and catering costs. During their 64-day journey, Rainer Zietlow and his team will stay in hotels that operate under the Steigenberger Hotels & Resorts and IntercityHotel brand names. The route begins in Oberstdorf, the southernmost settlement in Germany, and will end at the...