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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Regenerative Travel Prominent on Euronews 2023 Travel Trend Report

Euronews just released its 2023 Travel Trend Report. Almost all the trends touch on sustainability or wellness in one way or another. First on the list is regenerative travel—nature positive and carbon positive travel. “Tour operators, destination bodies and hotels are tasked with the job of actively repairing, restoring and investing in nature, in order to keep pace with consumer sentiment,” the report says. Third on the list is Rail Revival. Driving the return to this form of travel is the convenience, cost and lower carbon footprint. “A handful of private companies are reviving night trains across Europe,” the report says....

GLN Welcomes Christie & Co. to Product & Service Directory

ODESSA, FLA.—Green Lodging News has added Christie & Co. to the “Strategic Branding, Design and PR” section of its Green Product & Service Directory. Christie & Co, an award-winning full-service global growth agency specializing in strategic branding, PR, market research, and advertising, has been guiding ethical brands from Dream to Mainstream since 1992. In their three decades in business, Christie & Co has helped companies realize or refresh their mission, visions and values and integrated these into results-oriented branding and PR. The agency has forged such a pathway in building brands that almost every player in ethically minded industries...

Travel North Tahoe Nevada Responds to Negative Media with Push for Responsible Visitation

NORTH TAHOE, NEV.—Late last year, Fodor’s published its 2023 “No List”—the places travelers should avoid in the new year. Included on the list was Lake Tahoe, a place where Fodor’s says “nature needs a break” primarily because of the effect that sediment and emissions from heavy traffic have on the lake’s clarity. According to The Mercury News, “The Fodors article quoted Andy Chapman, President and CEO of Travel North Tahoe Nevada (TNTNV) as saying tourism and hospitality leaders are trying to find ‘creative solutions to take cars off the road’ without telling people to stay away.” With 15 million visitors...

Managing Overtourism: A Balancing Act for Destinations

INTERNATIONAL REPORT—Broadly speaking, the success of a destination is judged by the number of visitors it welcomes in each time frame. In the wake of the COVID-19 pandemic, destinations are, in general, more determined than ever to attract large numbers of tourists, which is why our Most Visited Destinations report focuses on the year’s most-visited destinations. However, more is not always better, and it is important to remember the issues of overtourism many destinations were facing before the global health crisis emerged. In fact, as more and more global regions approach full travel recovery, the topic of overtourism once again...

STRATEGIC BRANDING, DESIGN AND PR

Christie & Co Award-Winning Full-Service Global Growth Agency Christie & Co, an award-winning full-service global growth agency specializing in strategic branding, PR, market research, and advertising, has been guiding ethical brands from Dream to Mainstream since 1992. In their three decades in business, Christie & Co has helped companies realize or refresh their mission, visions and values and integrated these into results-oriented branding and PR. The agency has forged such a pathway in building brands that almost every player in ethically minded industries knows the Christie & Co name. Christie & Co has achieved proven success at growing companies across a...

ReloShare Makes It Easy for Hotels to Assist Crime Victims, Social Service Agencies

On a typical day in the U.S., there are thousands of requests for emergency shelter that are unmet. There are different reasons folks need such housing—domestic violence, human trafficking, sexual assault, and other crimes. Fortunately, an increasing number of hotel companies are stepping up to provide rooms for those victims in need through the Safe Stays by ReloShare alliance. According to ReloShare, there are now more than 13,000 hotels participating. A big supporter of ReloShare has been Choice Hotels International, which, as of January 10, had more than six thousand U.S. hotels activated with ReloShare to provide safe housing solutions. Choice...

Carbon Negative Argentinian Adventure Operator, Say Hueque, Commits to Planting 20,000 trees in Patagonia by August 2023

BUENOS AIRES—What do 20,000 trees look like? For one, spaced evenly, 20,000 trees would cover more than 32 football fields. Planting 20,000 native trees by August 2023 has become a passion for the team at Say Hueque Argentina Journeys, Argentina’s leading sustainable adventure tour operator. Owner Rafa Mayer has led the company towards an epically ambitious carbon negative, climate positive response to the climate emergency, through the pandemic up to now. Among other efforts, they have already planted more than 5,000 trees in damaged zones of Patagonia to help restore native forests and are rapidly heading towards their goal. Say...

EV Mobility, Hotel 1000 Seattle Sign Agreement to Deploy Electric Vehicles

LOS ANGELES—EV Mobility, LLC., the leading all-electric vehicle car-sharing platform and Hotel 1000 Seattle, announced that they have signed an agreement to deploy electric vehicles (EVs) for hotel guests. Hotel 1000 is a gateway to an immersive Seattle experience and is ideally located next to major downtown attractions, including the iconic Pike Place Market, Space Needle, and the newly enhanced waterfront. Smart, modern design in the 120 large guestrooms and suites are enhanced with luxury amenities, which will now include two Model 3 Teslas on-demand at the property. “Having electric vehicles as a hotel amenity, through EV Mobility, adds value to...

Travel Sustainable Program Expands Across Booking Holdings Brands

NORWALK, CONN.—Booking Holdings, a leading provider of online travel and related services, announced the expansion of its Travel Sustainable program to relevant brands across the Booking Holdings family. The news marks the company’s delivery on its commitment to launch its first-of-its-kind program for accommodations enterprise-wide by the end of 2023. Travel Sustainable provides credible information on impactful sustainability efforts taken by properties worldwide and gives travelers a transparent, consistent and easy-to-understand way to identify a wider range of more sustainable stays, no matter where they want to travel. The aim of the program is to give visibility to accommodations that...

Booking.com Celebrates One Year of Travel Sustainable Program

LONDON—Leading digital travel platform Booking.com announced an array of new product features in celebration of the one-year anniversary of its Travel Sustainable program, introduced in 2021 to provide travelers with transparent and credible information to make more mindful choices for their trips. With the ongoing aim to recognize the efforts of a wide range of property types to operate more sustainably and to provide travelers with consistent and easy-to-understand information, the company is introducing three distinct badge levels to the Travel Sustainable program. The new levels have been designed to clearly demonstrate a broader spectrum of where different accommodations are...