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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Greenwashing, Ecotourism & Sustainability Are Now a Major Concern for Travelers

There is no denying it. The last two years were difficult for all of us. But as we take a collective breath on the other side of the pandemic and ruminate on the positive takeaways from that time, many of us will settle on the same sentiment—sometimes it’s good to slow down. Our lives, which are so often defined by constant motion, suddenly came to a halt, a change of pace that many of us would never have chosen or stumbled upon organically. As social calendars were cleared of activities, travel plans were postponed, and work obligations came home with...

New Research Reveals that 65 Percent of Business Travel Leaders Seek to Prioritize Green Hotels in Corporate Online Booking Tools

COLOGNE, GERMANY—HRS, the leading global corporate travel and payment technology platform, and GBTA, the world’s largest business travel association, announced results tied to sustainability and corporate lodging from a comprehensive survey of travel management and procurement leaders from Europe and North America. The results from the survey showcase the increasing frequency of sustainability as a key factor in influencing where millions of business travelers may decide to sleep when they are on the road in 2023 and beyond. According to the research, nearly two-thirds (65 percent) say they would prioritize hotels that have earned a validated sustainability certification (i.e. LEED or HRS Green Stay, for...

Allegretto Vineyard Resort in Paso Robles Partners with Kind Traveler

PASO ROBLES, CALIF.—The Allegretto Vineyard Resort, nestled in Paso Robles wine country, has recently partnered with Kind Traveler, a hotel booking site and sustainable travel media platform that empowers travelers to positively impact the communities they visit. Kind Traveler Hotels offer special rates and perks upon a $10 nightly donation to a charity that positively impacts the local community. The Allegretto Vineyard Resort chose the Surfrider Foundation SLO, an organization dedicated to protecting and enjoying the world’s ocean, waves, and beaches through a robust activist network. The Allegretto Vineyard Resort, a gem of San Luis Obispo County, has always been interested in...

An Example of a Creative & ‘Smokey’ Promotional Package

Offering a unique promotion related to something you have done sustainably can get your company or property in the news and that is exactly what Booking.com has done with its two-night weekend getaway at the new “Smokey Bear Ranger District House” in New Mexico’s Lincoln National Forest, the birthplace of the famed nostalgic environmental icon. After the stay, the sustainable house will be donated to the forest as a place of respite for park rangers and firefighters who dedicate their life’s work to protecting the environment and local communities. Created out of recycled and sustainable materials, Booking.com’s Smokey Bear Ranger...

Creating Conscious Inclusion in Travel Marketing

Inclusion is the practice of allowing diversity and local cultures and communities to thrive while ensuring equitable access to travel for everyone. It’s also understanding intersectional identities and embracing people as complex individuals with unique experiences of discrimination and oppression. As consumers increasingly value inclusion and the industry continues to serve a more diverse customer base, inclusion is critical for travel marketers. Our recent Inclusive Travel Insights Report research shows that seven in 10 consumers would choose a destination, lodging or transportation option that is more inclusive to every type of traveler, even if it is more expensive. This shows that consumers are actively...

EV Mobility & W South Beach Sign Agreement to Deploy Electric Vehicles

LOS ANGELES—EV Mobility, LLC., a leading all-electric vehicle car-sharing platform and W South Beach, one of Miami's most iconic hotels announced that they have signed an agreement to roll out on-demand EVs exclusively for hotel guests. “After almost one year of negotiating an agreement with Marriott International corporate, we are excited to partner with W South Beach as the first hotel in Marriott’s portfolio. We both see that EVs as a world-class amenity will elevate the hospitality offer,” said Ramy El-Batrawi, CEO of EV Mobility. The agreement was negotiated by Marriott International, which will lead to expansion throughout the Marriott portfolios of hotels. At W South Beach,...

Priority Bicycles’ Lauren Jones Shares Success Story, Bicycle Lending Program Advice

NEW YORK—Finding the right best practices for a bike or e-bike lending program should not be taken lightly. Your choice of bike supplier could mean the difference between happy, satisfied guests and staff and both groups getting stressed due to middle-of-nowhere breakdowns and mechanical messes. If you do get your bike and e-bike program right, it can be a shining, brand-building amenity for your property—and keep guests coming back for more. Green Lodging News recently spoke with Lauren Jones, Director of Partnerships for New York-based Priority Bicycles, to not only learn more about her company but to also get a...

Miraval Resorts & Spas Debuts Mindful Weddings

CHICAGO—Miraval Resorts & Spas, a global leader in wellness destinations, announces its first ever wellbeing wedding offering, the Miraval mindful wedding. Available to book beginning this fall at Miraval Berkshires, the Miraval mindful wedding is a multi-day, immersive experience customized to honor the couple’s intentions. This one-of-a-kind wedding journey includes a thoughtful wellbeing itinerary for the couple, experiential reconnection opportunities for their guests, and a ceremony and reception filled with mindful touch points. Couples and their wedding party will experience Miraval Berkshires’ signature wellness programs and spa services, culminating in a bespoke wedding celebration that opens the door to...

Accor Announces Partnership with SHe Travel Club

PARIS—Accor and SHe Travel Club, the only independent hotel label designed by women for women, announced a partnership which aims to reimagine the female travel and hospitality experience. SHe Travel Club is the first and only hotel label which leverages technology and women’s individual feedback to create a label specifically designed around meeting their expectations and requirements. Key Accor brands including Sofitel, MGallery, Novotel and Mercure will be part of a 50-hotel pilot in Europe and in the Middle East to encourage the deployment and growth of the She Label. Its ambition is to work hand in hand to raise...

McKinsey & Co. Report—Accelerating the Transition to Net-Zero Travel

NATIONAL REPORT—The worsening effects of climate change have made decarbonization a top priority for many industries, including global travel and tourism, which accounts for between 8 and 11 percent of the world’s emissions. If nothing is done, the sector’s carbon emissions will only rise as it grows. Travel activity is expected to soar by 85 percent from 2016 to 2030. As more consumers, employees, regulators, and investors consider reducing their trips, they are also ramping up the pressure for the sector to reduce its carbon emissions. In response, more travel companies have pledged to reach net zero. But obstacles stand in...