Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does “green” appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: 
Expedia Group Survey: How Gen Z & Millennials Are Reshaping Sustainable Travel
NATIONAL REPORT—According to a survey of 7,000 travelers, Gen Z and Millennials make sustainability and overtourism prevention central to trip planning and 94 percent...
Beyond Green Celebrates Five Years of Impact and Relaunches I Prefer Points for Good
NEW YORK—Beyond Green, a global community of bold leaders advancing sustainable travel, marked its five‑year anniversary on Earth Day with the launch of a...
New Report Offers Guidance on Greenwashing Avoidance in European Union
As described in my April 24 column, if you do business in the European Union, you need to pay attention to the EU Empowering Consumers...
Salishan Coastal Lodge by SCP Hotels Unveils New Experience-Driven Programming for Meetings & Groups
GLENEDEN BEACH, ORE.—Salishan Coastal Lodge by SCP Hotels has debuted new immersive programming perfect for meetings and groups, redefining the traditional offsite with nature-led experiences...
New Report Helps Destinations Navigate EU Sustainability Claims Law
BRUSSELS, BELGIUM—The European Travel Commission (ETC), the Global Destination Sustainability Movement (GDS-Movement) and NECSTouR launched Proof, Not Promises: A Practical Guide to the EU...
Two-Night Sustainability Package in Chiang Mai, Thailand Helps Communities in Need
CHIANG MAI, THAILAND—Meliá Chiang Mai has launched a two-night stay package that routes a portion of the proceeds to a food rescue foundation.
The Sustainability...
Adventure Travel Trade Association Releases 2026 Trends & Insights Report
INTERNATIONAL REPORT—The Adventure Travel Trade Association (ATTA) has released its 2026 Adventure Travel Trends & Insights report, drawing on global survey data collected between January...
New B2C Marketing Guidance Aims to Eliminate Greenwashing Claims to E.U.
If you do business in the European Union, you need to pay attention to the EU Empowering Consumers Directive (EmpCo). As concerns about greenwashing grow,...
Newman Dailey Resort Properties Announces 2026 Earth Day Travel Package
SANTA ROSA BEACH, FLA.—Newman‑Dailey Resort Properties is celebrating Earth Day 2026 with a travel package that pays it forward in more ways than one....
Wyndham Grand Clearwater Beach & Its Give Kids The World Rooms
I have mentioned Give Kids The World Village several times before on Green Lodging News. For those of you not familiar with the organization,...
Eco-Friendly or Budget-Friendly Hotels? How To Market to Travelers Who Want Both
NATIONAL REPORT—In 2026, sustainability is no longer a fringe concern, it’s a mainstream expectation. But while eco-consciousness is on the rise, price sensitivity is...
Long-haul Travelers Increasingly Prioritize Greener, Offbeat & Locally Immersive Trips to Europe
INTERNATIONAL REPORT—Survey results suggest that long-haul travelers visiting Europe are increasingly open to more responsible travel habits, including choosing greener transport options, engaging with...
Caribbean Conference on Sustainable Tourism Development Set for April 27 to 30
BELIZE CITY, BELIZE—The Caribbean Tourism Organization (CTO), in collaboration with the Belize Tourism Board, will host the Caribbean Conference on Sustainable Tourism Development (STC...
Matt Talks Hospitality: A Smarter Housekeeping Model for Hotels, Teams & the Planet
NATIONAL REPORT—In the latest episode of Matt Talks Hospitality, Matt Welle sat down with Floris Licht—hotel general manager and founder of Hotels for Trees—to explore...
American Water Heaters Launches New Website
JOHNSON CITY, TENN.—American Water Heaters, a leading manufacturer of comprehensive commercial and residential water heaters, announces the launch of its new and improved website, americanwaterheater.com. The updated...
Keurig Dr Pepper in Some Hot Water Over K-Cups Recycling Claims
More than 10 years ago I wrote about the problems with single-serve coffee and other beverage pods (a.k.a. K-Cups, k cups, kups). Used by...
Manatee is Cash ‘Cow’ for Florida’s Paddletail Waterfront Lodge
One of the advantages to living in Florida is the easy access to wildlife. Near my home there are bobcats, alligators, coyotes, smaller critters...
Booking.com Top Trends Defining Travel in 2026
AMSTERDAM—Travel has always been personal, but in 2026 it will move far beyond one-size-fits-all itineraries. In 2026, travelers will reject conventions and lean into...
Paddletail Waterfront Lodge Launches New Manatee & Water Sports Package
CRYSTAL RIVER, FLA.—Just in time for peak manatee season (through March 31), Paddletail Waterfront Lodge, A Trademark Collection by Wyndham, is rolling out an...
1 Hotels Unveils Mission Membership: More Than a Loyalty Program
MIAMI—1 Hotels, the mission-driven luxury lifestyle hotel brand founded by hospitality visionary Barry Sternlicht, is unveiling Mission Membership, a purpose-driven concept designed to reward...
