Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does “green” appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: 
Wyndham Grand Clearwater Beach & Its Give Kids The World Rooms
I have mentioned Give Kids The World Village several times before on Green Lodging News. For those of you not familiar with the organization,...
Eco-Friendly or Budget-Friendly Hotels? How To Market to Travelers Who Want Both
NATIONAL REPORT—In 2026, sustainability is no longer a fringe concern, it’s a mainstream expectation. But while eco-consciousness is on the rise, price sensitivity is...
Long-haul Travelers Increasingly Prioritize Greener, Offbeat & Locally Immersive Trips to Europe
INTERNATIONAL REPORT—Survey results suggest that long-haul travelers visiting Europe are increasingly open to more responsible travel habits, including choosing greener transport options, engaging with...
Caribbean Conference on Sustainable Tourism Development Set for April 27 to 30
BELIZE CITY, BELIZE—The Caribbean Tourism Organization (CTO), in collaboration with the Belize Tourism Board, will host the Caribbean Conference on Sustainable Tourism Development (STC...
Matt Talks Hospitality: A Smarter Housekeeping Model for Hotels, Teams & the Planet
NATIONAL REPORT—In the latest episode of Matt Talks Hospitality, Matt Welle sat down with Floris Licht—hotel general manager and founder of Hotels for Trees—to explore...
American Water Heaters Launches New Website
JOHNSON CITY, TENN.—American Water Heaters, a leading manufacturer of comprehensive commercial and residential water heaters, announces the launch of its new and improved website, americanwaterheater.com. The updated...
Keurig Dr Pepper in Some Hot Water Over K-Cups Recycling Claims
More than 10 years ago I wrote about the problems with single-serve coffee and other beverage pods (a.k.a. K-Cups, k cups, kups). Used by...
Manatee is Cash ‘Cow’ for Florida’s Paddletail Waterfront Lodge
One of the advantages to living in Florida is the easy access to wildlife. Near my home there are bobcats, alligators, coyotes, smaller critters...
Booking.com Top Trends Defining Travel in 2026
AMSTERDAM—Travel has always been personal, but in 2026 it will move far beyond one-size-fits-all itineraries. In 2026, travelers will reject conventions and lean into...
Paddletail Waterfront Lodge Launches New Manatee & Water Sports Package
CRYSTAL RIVER, FLA.—Just in time for peak manatee season (through March 31), Paddletail Waterfront Lodge, A Trademark Collection by Wyndham, is rolling out an...
1 Hotels Unveils Mission Membership: More Than a Loyalty Program
MIAMI—1 Hotels, the mission-driven luxury lifestyle hotel brand founded by hospitality visionary Barry Sternlicht, is unveiling Mission Membership, a purpose-driven concept designed to reward...
SCP Hotels’ Epic Holiday Experiences—a Reflection of the Company’s Vision
In last week’s column, I featured some examples of charitable efforts in our industry around the holiday season. This week I highlight the efforts...
VisitBritain/VisitEngland & Tourism Cares Launch the ‘Meaningful Travel Map of England,’ Reinforcing Britain’s Commitment to Responsible Tourism
NEW YORK, N.Y.—VisitBritain/VisitEngland and Tourism Cares have launched the Meaningful Travel Map of England, a new digital tool highlighting tourism experiences that deliver tangible social, cultural,...
Steep Your Property in Distinction: The Case for a Hotel Tea Program
In hospitality, differentiation is everything. A guest’s first impression is shaped by every unique amenity and offering. From curated mini bars to spas, each...
Global Benchmark: Corporations Stay the Course on Sustainable Business Travel but Struggle to Progress in High Impact Areas
ALEXANDRIA, VA.—The GBTA Foundation, the cause-led arm of the Global Business Travel Association (GBTA), released the second-year findings from its Sustainability Acceleration Challenge, a global benchmark...
Booking.com Predicts Top Trends Defining Travel in 2026
AMSTERDAM—Travel has always been personal, but in 2026 it will move far beyond one-size-fits-all itineraries. In 2026, travelers will reject conventions and lean into...
2026 Travel Trends: Sustainability & Unique Stays Top the List
SEATTLE—Expedia Group has released its annual global travel insights report, “Unpack ‘26,” which forecasts significant travel trends for the year 2026. The report, based...
European Travel Commission Launches Initiative to Promote Responsible Travel
NEW YORK CITY—The European Travel Commission (ETC) has introduced a new initiative titled “Unlock an Unexpected Upgrade” aimed at promoting responsible travel across Europe....
Sustainability Communication Guide Launches in 2nd Edition
MUNICH, GERMANY—With the EU Empowering Consumers for the Green Transition Directive set to come into force in 2026, clear and credible sustainability communication is...
A Booking.com Travel Prediction: ‘Quiet Pursuits for a Louder Sense of Calm’
When Booking.com releases the results of one of its Travel Predictions reports, the travel industry pays careful attention. Now in its tenth year, Booking.com’s...
