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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Tennessee Department Rolls Out Sustainable Hospitality Program

NASHVILLE—The Tennessee Department of Environment & Conservation (TDEC) has rolled out its new Tennessee Sustainable Hospitality program. Not currently a certification program, its focus is to share environmentally sustainable best practices that will continue to drive economic activity while conserving and protecting natural resources. At the core of the program are eight resource guides available to businesses in the following areas: energy conservation, water conservation, recycling & waste reduction, food waste reduction, communication and education, green purchasing, green cleaning, and green events. Dobbin Callahan, Skye Con, who runs the Tennessee Green Hospitality program, which does include certification, has not closed...

Three Important State of the Industry Reports Released in One Week

There were three reports to note this past week. The first one: “Ecotourism Market by Traveler Type (Solo and Group), Age Group (Generation X, Generation Y and Generation Z), and Sales Channel (Travel Agents and Direct): Global Opportunity Analysis and Industry Forecast, 2021–2027.” The second report: “AHLA’s State of the Hotel Industry 2021”. The third report from the National Restaurant Assn. (NRA): “2021 State of the Restaurant Industry Report.” The reports are packed with news both good and bad but here are some of the highlights (and lowlights unfortunately): The global ecotourism industry generated $181.1 billion in 2019, and is projected to...

Ecotourism Market to Reach $333.8 Billion by 2027

PORTLAND, ORE.—Allied Market Research published a report, titled, “Ecotourism Market by Traveler Type (Solo and Group), Age Group (Generation X, Generation Y and Generation Z), and Sales Channel (Travel Agents and Direct): Global Opportunity Analysis and Industry Forecast, 2021–2027.” According to the report, the global ecotourism industry generated $181.1 billion in 2019, and is projected to garner $333.8 billion by 2027, witnessing a CAGR of 14.3 percent from 2021 to 2027. Drivers, Restraints, & Opportunities Increase in travel and tourism to unique destinations, inclination toward exploration of wildlife, coral reefs, and pristine undisturbed natural areas, and surge in focus on sustainability drive...

AHLA Releases State of Industry Report 2021

WASHINGTON, D.C.—The American Hotel & Lodging Assn. (AHLA) released “AHLA’s State of the Hotel Industry 2021” outlining the forecasted state of the hotel industry in 2021 and into the immediate future. The report examines the high-level economics of the hotel industry’s recovery, the specific impact on and eventual return of business travel, and consumer travel sentiments. The pandemic has been devastating to the hospitality industry workforce, which is down nearly 4 million jobs compared to the same time in 2019. While some 200,000 jobs are expected to be filled this year, overall, the accommodations sector faces an 18.9 percent unemployment rate, according...

Outrigger Eco-Adventure Invites Travelers to ‘Malama Hawaii’

BANGKOK—Outrigger Hotels and Resorts has added an ecotourism option for guests visiting Hawaii by participating in the “Malama Hawaii” campaign, an initiative of the Hawaii Tourism Authority (HTA) and Hawaii Visitors and Convention Bureau (HVCB). By booking Outrigger’s “Malama Hawaii Experience,” guests have a unique opportunity to participate in a hands-on, two-hour voluntourism activity at Kualoa Ranch Private Nature Reserve. Outrigger guests will then receive every third night free when staying at Outrigger Waikiki Beach Resort or Waikiki Beachcomber by Outrigger. Malama in the Hawaiian language means “to take care”. As such, guests will embark on an eco-adventure at Kualoa Ranch, immersing in various types of community...

Marriott Announces Covid-19 Testing Availability & Optional Health Protocols for Groups in Expansion of Connect with Confidence Initiative

BETHESDA, MD.—As part of ongoing steps to help instill confidence and provide exceptional experiences and solutions for meeting professionals and attendees, Marriott International has identified health protocol options, including COVID-19 testing, which meeting professionals may select for group meetings at certain Marriott branded hotels in the United States beginning in January 2021. These optional health protocols build upon initiatives already in place as part of the recent launch of Connect with Confidence, a program empowering meeting professionals to identify and tailor solutions that best meet the needs of their attendees. Meeting professionals may select optional health protocols for meetings and...

Architect Building Net-Zero Energy Hotel in Connecticut—Hotel Marcel

NEW HAVEN, CONN.—When the Hotel Marcel opens next summer in New Haven, Conn., it will be a shining example of sustainability and what every hotel could and should be. The 165-room boutique hotel will be the result of the renovated Armstrong Rubber Company Building, aka Pirelli Building, originally designed by Marcel Breuer in 1967. It will be run by 100 percent solar power, meet net-zero energy standards, and will target LEED Platinum certification. There will be many other bells and whistles that will make the building highly efficient. Hotel Marcel is the project of Bruce Becker, Founder and Director of...

Legacy Vacation Resorts Reimagines their Approach to Mindful Travel

LAKE BUENA VISTA, FLA.—Florida-based Legacy Vacation Resorts (LVR) has been on a journey of growth and learning over the past few years, spending time and resources working diligently behind the scenes to become a Certified B Corporation. B Corps, as they are referred to, are businesses that voluntarily meet the highest standards of social and environmental performance, public transparency and legal accountability to balance profit and purpose through third-party review. However, many of the changes happening at the company were invisible to the everyday guest—things like carbon offsetting, a living wage initiative for employees, reduction of emissions and an income and savings program...

Travelport Launches Hotel Stay Safe Filter

LANGLEY, U.K.—Travelport, a leading technology company serving the global travel industry, has added a new Stay Safe feature for agents connected to its API or industry leading Smartpoint agency desktop solution. Stay Safe is a searchable amenity which enables hotels to highlight to travel agents that they have signed up to industry-wide safety initiatives, within the agent’s booking workflow, making it easier for travel agents to share information important to travelers in their hotel shopping decisions. Jason Toothman, GVP and Managing Director, Sales at Travelport said, “One of the key imperatives in the industry right now is ensuring our customers...

Some Ways to Bring Back Pre-Pandemic Bookings

If real, achievable, disinfection measures increase confidence, the public will return. People are placing health as a top priority. Almost 85 percent make their travel decisions based on health safety. Some 40 percent are unsatisfied with the communications they’re currently receiving about safety protocols according to PWC. Half of consumers are also willing to pay extra for more safety. To get the public back, business has to have high level safety protocols and make people aware of them. The devastation to the hospitality industry due to the COVID-19 pandemic is illustrated in a survey by the American Hotel & Lodging Association...