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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Kind Traveler Launches Initiative with Sonoma County Tourism

LOS ANGELES—Kind Traveler has introduced an initiative to further expand support of sustainable tourism through a special two-year partnership with Sonoma County Tourism (SCT). Through this partnership, Sonoma County will work alongside Kind Traveler, the first socially conscious Give + Get hotel booking and education platform, to empower travelers to make a positive community and environmental impact when visiting the destination. Travelers access exclusive rates and special perks by booking directly with Kind Traveler and its curated list of “Kind Hotels” throughout Sonoma County. A $10-a-night donation will go to a designated local charity that positively impacts the destination. Sustainable Sonoma...

Pure Wellness Selects Trevelino/Keller for Digital Marketing, PR

ATLANTA—Full-service digital public relations and marketing firm, Trevelino/Keller, has been engaged by Pure Wellness to help secure the company’s position as a leader in hotel guestroom wellness solutions. Trevelino/Keller is spearheading digital marketing, creative, and public relations that align with Pure Wellness’ focus of enabling hotel partners to better serve the growing wellness-minded business and lifestyle traveler market. The stress and wear of frequent travel are tied to detrimental health outcomes—from long-term conditions such as obesity and cardiovascular disease to more immediate physical, behavioral and mental health issues. Pure Wellness, via its Pure Room service offering, offers a guestroom experience that promotes...

Volta Unveils New EV Charging Station

SAN FRANCISCO—Volta, an industry leader in developing innovative and highly-used electric vehicle charging networks, revealed a new visual direction with the debut of a completely reimagined charging station to go with its business model. The design embodies a decade of experience in building charging infrastructure that is economically viable, free to drivers and optimized for the rapidly growing electric vehicle community. The station cuts a slim airfoil-like silhouette with design focused on both the experience of the user and the impact to the community. Throughout the charging process, the station communicates real-time status using emotive and intuitive external lighting. A...

Sedona Unveils Sustainable Tourism Plan

SEDONA, ARIZ.—The Sedona Chamber of Commerce & Tourism Bureau is responding to the challenges of welcoming millions of annual visitors with a revolutionary change in how tourism is managed in one of America’s premier travel destinations. The Sedona Sustainable Tourism Plan will drive stewardship of Sedona’s famous red rocks while reducing traffic congestion, overcrowding and social impacts. Sedona’s red rocks inspire artists, spiritual seekers and nature lovers around the world. “Our stunning landscape inspires people everywhere,” said Sedona Chamber of Commerce & Tourism President and CEO Jennifer Wesselhoff. “Falling in love with Sedona is easy. The community wants to be sure we...

Booking.com Reveals Key Findings from Its 2019 Sustainable Travel Report

NEW YORK—Booking.com, one of the world’s leading digital travel platforms, has released findings from its annual sustainable travel report for the fourth consecutive year. Research reveals almost two-thirds (66 percent) of U.S travelers believe that people need to act now and make sustainable travel choices to save the planet for future generations. However, common barriers travelers face when making sustainable travel choices are (percent of U.S respondents who agree): I do not know how to make my travel more sustainable (40 percent); Although I do see options to travel more sustainably, other options tend to appeal more (41 percent); I...

Pure Wellness Adds Two Luxury Hotels to Portfolio

ATLANTA—Pure Wellness, a pioneer and leader in hotel guestroom wellness solutions, announces two luxury property additions to their portfolio of certified Pure Rooms. The Ritz-Carlton, Atlanta and The Ritz-Carlton, Sarasota now offer certified Pure Rooms to their guests. “Ritz-Carlton, where ‘Ladies and Gentleman serve Ladies and Gentlemen,’ has long represented the gold standard in service and luxury,” notes Larry Hall, CEO of Pure Wellness. “With the addition of certified Pure Rooms to The Ritz-Carlton, Sarasota and The Ritz-Carlton, Atlanta, discriminating travelers can now enjoy the benefits of a certified Pure Room in the warm, relaxed, and refined ambiance of a...

WATER/SUSTAINABLY PACKAGED

Boxed Water Is Better A Sustainable Alternative to Plastic Water Bottles Guests want to do all they can to help end the plastic pollution problem. Boxed Water offers award winning pure water in a box that is made from 74 percent sustainable materials (paper). We also help you create a memorable experience; when your customers post pictures on social media, we will plant 2 trees in our national forests. We’ve planted 790,000 trees so far. We can also help you organize events that support sustainability. Visit our site at boxedwaterisbetter.com, e-mail us at hello@boxedwaterisbetter.com, or call 1-844-429-3987. Boxed Water Is Better » Email...

Orbitz Highlights Properties, Locations Eliminating Plastic Waste

CHICAGO—Orbitz is helping travelers stay at waste-conscious hotels by listing hotels and locations on its website that are doing their part to reduce or eliminate waste—specifically single-use plastic. The website includes a clickable U.S. map that explains specifically what type of plastic has been banned by the entire state or part of the state. In Illinois, for example, part of the state has banned plastic bags. In South Carolina, part of the state has banned plastic straws. To get your property listed, write to press@orbitz.com.

Embassy Suites by Hilton Crystal City Adds Pure Wellness Rooms

CRYSTAL CITY, VA.—Embassy Suites by Hilton Crystal City National Airport announced the completion of its guestroom renovation as part of a $10.7 million dollar investment. As part of the transformation, the all two-room suite hotel launched 12 new Pure Wellness suites. The Pure Wellness suites are nearly 99.9 percent allergen-free due to an in-room filtration system that removes air particles. Specially treated surfaces and hypoallergenic bedding, including mattresses and pillow covers, reduce allergens and resist molds, spores and dust mites. As part of the renovation, Embassy Suites by Hilton Crystal City National Airport increased the number of two double bed suites from 50 to 90. These rooms comfortably...

Banyan Tree Celebrates 25 Years, Earth Day with Over 25 Percent Reduction of Single-Use Plastic

SINGAPORE—Banyan Tree Hotels & Resorts is celebrating its 25th Anniversary and Earth Day 2019 with an over 25 percent groupwide reduction of single-use plastic in a year. The Group announced a pledge against single-use plastic in support of the Earth Day 2018 theme End Plastic Pollution. Within a year, this declaration has inspired the change across its 48 hotels worldwide and successfully eliminated 4.2 million single-use plastic items, equating to a significant 26 percent reduction in total usage.Championing 25 years of sustainable development since its inception in 1994, Banyan Tree Hotels &...