NEW YORK—Beyond Green, a global community of bold leaders advancing sustainable travel, marked its five‑year anniversary on Earth Day with the launch of a year‑long celebration designed to celebrate five years of impact while setting the stage for the next chapter of leadership in sustainable travel. The brand is launching a year‑long program of initiatives celebrating the brand’s evolution, impact, and continued commitment to shaping a more responsible future for travel. Since its launch in 2021 by Preferred Travel Group, Beyond Green has emerged as a leading force for positive change across the global travel industry. Beyond Green has experienced a steady growth of...

As described in my April 24 column, if you do business in the European Union, you need to pay attention to the EU Empowering Consumers Directive (EmpCo). As concerns about greenwashing grow, EmpCo is introducing stricter rules for how companies communicate sustainability claims and use environmental labels—in effect beginning September 27. As reported this week on Green Lodging News, the European Travel Commission (ETC), the Global Destination Sustainability Movement (GDS-Movement) and NECSTouR launched Proof, Not Promises: A Practical Guide to the EU Empowering Consumers Directive for Destinations, a new report designed to help destinations, tourism businesses, and event organizers respond to EMPCo. Please...

GLENEDEN BEACH, ORE.—Salishan Coastal Lodge by SCP Hotels has debuted new immersive programming perfect for meetings and groups, redefining the traditional offsite with nature-led experiences rooted in wellness, connection, and sustainability. Set between forested bluffs and Siletz Bay with more than 35,000 square feet of meeting space, the beloved coastal retreat offers a compelling backdrop for high-impact gatherings that go beyond the boardroom. “Today’s most impactful meetings are those that balance productivity with genuine human connection,” said Amy Hildahl, Senior Director of Sales at SCP Hotels. “At Salishan Coastal Lodge, we’ve designed experiences that allow teams to step outside, reconnect with...

BRUSSELS, BELGIUM—The European Travel Commission (ETC), the Global Destination Sustainability Movement (GDS-Movement) and NECSTouR launched Proof, Not Promises: A Practical Guide to the EU Empowering Consumers Directive for Destinations, a new report designed to help destinations, tourism businesses, and event organizers respond to one of the most significant regulatory shifts in sustainability communication. The report provides practical guidance on the EU’s Empowering Consumers for the Green Transition Directive (EU) 2024/825, which will apply from September 27, 2026, and fundamentally changes how environmental claims to consumers can be made across Europe. Claims will need to be clear, specific, evidence-based, and not...

CHIANG MAI, THAILAND—Meliá Chiang Mai has launched a two-night stay package that routes a portion of the proceeds to a food rescue foundation. The Sustainability Package includes two nights’ accommodation with breakfast and one three-course set dinner for two based on seasonal, locally sourced ingredients at MAI Restaurant and Bar on the 21st floor. The package supports Scholars of Sustenance (SOS) Thailand, a food rescue foundation established in 2016 to enhance the country’s food system. SOS Thailand aims to minimize needless loss of surplus food and improve food equity by redistributing quality surplus food on a daily basis from hotels, grocers, and...

INTERNATIONAL REPORT—The Adventure Travel Trade Association (ATTA) has released its 2026 Adventure Travel Trends & Insights report, drawing on global survey data collected between January and March 2026 to reflect operator performance and sentiment from 2025. After years of rapid post-pandemic recovery, the adventure travel sector is entering a more measured phase, defined by resilience, recalibration, and strategic adaptation. Now in its 19th year, the report continues to serve as a benchmark for tracking the direction and performance of the global adventure travel sector. A total of 329 tour operators participated, representing businesses headquartered across South America, Europe, North America, Asia,...

If you do business in the European Union, you need to pay attention to the EU Empowering Consumers Directive (EmpCo). As concerns about greenwashing grow, EmpCo is introducing stricter rules for how companies communicate sustainability claims and use environmental labels. EmpCo targets B2C communication and strengthens consumer protection. The directive is designed to give consumers clearer, more reliable information about the environmental and social impacts of the products they buy. At the same time, it creates a more level playing field for brands making credible sustainability commitments. The directive covers all consumer-facing commercial practices, meaning it applies not only to packaging but...

SANTA ROSA BEACH, FLA.—Newman‑Dailey Resort Properties is celebrating Earth Day 2026 with a travel package that pays it forward in more ways than one. Guests who book a stay in April at Sanctuary by the Sea or Sanctuary at Redfish, located in Blue Mountain Beach along Scenic Highway 30A, may opt for the 2026 Earth Day Travel Package. The package includes complimentary daily beach service, $26 off the stay, and a $26 donation to the Choctawhatchee Basin Alliance (CBA) in support of Big Redfish Lake, one of the area’s rare coastal dune lakes. “For more than 40 years, we’ve managed vacation...

I have mentioned Give Kids The World Village several times before on Green Lodging News. For those of you not familiar with the organization, it is a Central Florida nonprofit that provides week-long, cost-free vacations to critically ill children and their families. I just learned that Wyndham Grand Clearwater Beach (Fla.) and Davidson Hospitality Group have debuted guestrooms designed to benefit Give Kids The World Village, Guests booking these rooms will have a portion of the proceeds donated to the nonprofit. The Give Kids The World rooms feature partial views of the Gulf and Intracoastal waterways, specialty artwork and decor inspired...

NATIONAL REPORT—In 2026, sustainability is no longer a fringe concern, it’s a mainstream expectation. But while eco-consciousness is on the rise, price sensitivity is still top of mind for most travelers. This creates a tension that every hotelier must navigate: How do you promote your property’s green credentials without alienating budget-conscious guests? Fortunately, it’s not a binary choice. Today’s travelers want eco-conscious stays and budget-friendly hotels, so marketers must learn to balance low-cost actions with high-impact initiatives. And the hotels that strike the right balance will win loyalty, increase direct bookings, and elevate their brand. According to the 2026 TravelBoom Leisure Travel...