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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Hotels, Green Spa Network Line Up Activities for Earth Day

NATIONAL REPORT—The 49th Earth Day, to be held on Monday, April 22, is prime time for green hotels around the planet to shine a light on their sustainability programs. The following hotels and one green organization have announced plans for activities and special promotions. If your property has activities planned for Earth Day, Earth Week or Earth Month, contact editor@greenlodgingnews.com. In honor of Earth Day, the Hyatt Regency Hotel and Spa in Monterey (Calif.) is offering the following promotions: The hotel will give out a “Plant Your Pencil” to the first 100 guests who check in on April 22. The pencils come in five...

Creative Alternatives to Plastic Water Bottles Emerging for Hospitality

NATIONAL REPORT—With all the attention given to plastic straws, stirrer sticks and cutlery over the past year, not enough attention has been given to plastic water bottle alternatives. Green Lodging News has reported on water filtration systems and glass bottle delivery of that water within the hotel. That approach is a great idea but can make only a tiny dent in the overall plastic bottle waste problem. According to Rob Koenen, Chief Marketing Officer for Boxed Water Is Better®, 69 billion bottles are created each year and 38 billion of them go into oceans and landfills. Up to 90...

Pure Wellness Installs 28 Pure Rooms in Chicago

ATLANTA—Pure Wellness, a pioneer in hotel guestroom wellness solutions, has installed 28 Pure Rooms at two properties in the Windy City. Now, wellness-minded travelers visiting Silversmith Hotel Chicago Downtown, a Historic Hotels of America inductee, or the Sofitel Chicago can experience a Pure Room. “The leadership teams at The Silversmith Hotel Chicago and the Sofitel Chicago recognize the importance of serving the wellness-minder traveler—a very large and growing market segment,” says Larry Hall, CEO of Pure Wellness. “The wellness-minded traveler makes choices that lead to a state of holistic health, and a Pure Room satisfies their need for purified air,...

Expedia: Travel to U.S. National Parks Booming

BELLEVUE, WASH.—As the average person checks their phone 110 times per day, it’s no surprise that there’s a need to recharge and go off the grid, and a likely reason why wellness tourism is on the rise. Combined with people’s increased awareness of the growing threats to our natural resources and interest in eco-friendly experiences, traveling to America’s great national parks has never been more appealing. Based on recent Expedia Group data, travel to America’s national parks is booming, indicating the various opportunities for hoteliers to capitalize on the interest in key national park markets, including Moab, Yellowstone, Yosemite and...

Green Lodging News Adds Vapur to Product & Service Directory

ODESSA, FLA.—Green Lodging News has added Vapur to the “Water Bottles/Reusable” section of its Green Product & Service Directory. Vapur started in 2009 with a mission to reduce the use of single use plastic bottles by creating the most portable reusable water bottle on the planet. Ten years later the mission is still the same and Vapur has won the hearts of millions with dozens of styles of collapsible, reusable BPA-FREE and freezable anti-bottles. Vapur has partnered with Elkay to launch the Vapur Refill Program, offering discounts on bottles and refill stations to national parks, hotels, schools and more....

Environmental Media Association Launches Green Seal for Hospitality Program

LOS ANGELES—The lodging industry has a new player in the certification realm—the nonprofit, Beverly Hills, Calif.-based Environmental Media Assn. (EMA). EMA announced last week that it has launched a Green Seal program for hospitality. EMA has had a Green Seal for TV and film production for years. In addition to expanding to hospitality, they have confirmed they will also be venturing into the fitness and fashion categories soon. More than a thousand TV and film productions have earned the Green Seal. Participating lodging establishments can earn either a Green Seal for Hospitality or Gold Seal for Hospitality through the points-based...

Travelzoo Celebrates Successful Debut of Global Sustainability Campaign

SHANGHAI—Travelzoo, a global publisher of exclusive offers and experiences for members, has seen a highly positive reaction from its members in China to the company’s #GreenAmbassador initiative. The #GreenAmbassador is the first in a series of initiatives to be launched by Travelzoo as part of its new Global Sustainability Campaign to champion sustainable travel solutions for the world. China is now the fastest-growing market for new-energy vehicles in the world. In 2014, only 74,763 new-energy vehicles were sold in China; by 2017, that number had increased by over 1,000 percent to 777,000 (source: South China Morning Post, April 2018). Recognizing...

WATER BOTTLES/REUSABLE

Vapur The Anti-Bottle Vapur started in 2009 with a mission to reduce the use of single use plastic bottles by creating the most portable reusable water bottle on the planet. Ten years later the mission is still the same and Vapur has won the hearts of millions with dozens of styles of collapsible, reusable BPA-FREE and freezable anti-bottles. While carrying a reusable bottle with you is key, you still need a place to refill! Vapur partnered with Elkay to launch the Vapur Refill Program, offering discounts on bottles & refill stations to National Parks, Hotels, Schools and more. To learn more...

Hilton Marks 50th Anniversary of John Lennon & Yoko Ono’s Bed-In for Peace with Video Series

AMSTERDAM—In its nearly 100-year history, Hilton hotels have served guests and communities across the world and acted as the setting for some of the most iconic cultural moments of the past century. One such moment, John Lennon and Yoko Ono’s Bed-In for Peace, took place in Room 702 of the Hilton Amsterdam beginning March 25, 1969—exactly 50 years ago this week. The Bed-In was covered by global media as Lennon and Ono turned their honeymoon into a weeklong promotion of peace. In celebration of the anniversary and the role Hilton has played in fostering understanding around the world, the company...

AHLA Releases Results of 2018 Lodging Survey

WASHINGTON, D.C.—The American Hotel & Lodging Association (AHLA) released the results of a comprehensive Lodging Survey, a detailed assessment of advancements in amenities, guest services, sustainability and technology, in addition to other industry trends. This recent survey underscores how hotels advance, accommodate and innovate the guest experience. Consumers can expect seamless transitions between their everyday lives and their lives on the road thanks to increased mobile compatibility, flexible dining options and welcoming accommodations. This comprehensive survey is conducted every two years by industry data provider and AHLA partner STR, renowned for providing premium data benchmarking, analytics and marketplace insights for...