Home Sales & Marketing

Sales & Marketing

Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

California Faucets Launches ‘Wash Your Paws’ Campaign

HUNTINGTON BEACH, CALIF.—Although CaliforniaFaucets has paused standard operations during the COVID-19-related “stay at home” orders, the company remains hard at work to help keep employees, friends, and neighbors safe. In addition to using its 3D printers to generate components to produce hospital masks and face guards critical for front-line medical professionals, the company has produced a public service announcement dubbed, the “Wash Your Paws” campaign to encourage nationwide handwashing while bringing a smile to peoples’ faces. “After pausing all non-essential operations to protect the health of our employees and community, we asked ourselves, ‘What else we can do?’” says Jeff...

myDigitalOffice Launches Free Data Resource

WASHINGTON, D.C.—myDigitalOffice, the hotel information management and back-office automation platform for hotels, announced the release of the myDigitalOffice MAPP (Market Analytics, Pace, and Performance), a free data analytics resource that enables hoteliers to identify forward-looking performance trends across their own portfolios and other markets, and visualize market recovery in real-time. myDigitalOffice has quickly become one of the fastest-growing hospitality tech companies in North America, following rapid adoption of its data visualization dashboards, paperless night audit product, and digital document management solution. This growth created the timely opportunity to give back to the industry, in the form of invaluable data sets,...

Results of Booking.com Sustainable Travel Report: Core Statement and Soundbites

NEW YORK—While we currently find ourselves in unprecedented times when it comes to travel, prior research recently conducted by Booking.com, one of the world’s leading digital travel platforms, reveals positive trends when it comes to travelers’ ambition to make more sustainable travel decisions in the future. Almost seven in 10 (69 percent) U.S. travelers identified sustainable travel as important to them, while nearly six in 10 (53 percent) said they were more determined to make sustainable choices when looking to travel again in the future. Furthermore, witnessing the impact that tourism has on the environment while on vacation has resulted in 45 percent of travelers making more eco-friendly choices in...

Greater Miami Convention & Visitors Bureau Launches ‘Miami Eats’ Program

MIAMI—In an effort to support local restaurants amidst the COVID-19 pandemic, the Greater Miami Convention & Visitors Bureau (GMCVB) announced a program encouraging Miamians to enjoy Greater Miami and the Beaches’ vast dining options while at home. Miami Eats by the GMCVB was conceived to help restaurants inform patrons of their takeout and delivery offerings, and ultimately, stimulate business for locals’ beloved restaurants and most importantly—their owners, chefs and employees. With 270 restaurants listed and counting, Miami Eats by the GMCVB offers endless opportunities to enjoy breakfast, lunch, dinner, and even wine, beer and cocktails, from the destination’s favorite restaurants....

GLN Adds Sustainable Events Network to Directory

ODESSA, FLA.—Green Lodging News welcomes The Sustainable Events Network, Florida & Caribbean (SENFC) to its Green Product & Service Directory. SENFC is the sustainability resource for individuals, associations, corporations, event planners and event venues in Florida and the Caribbean. SENFC initiatives include food rescue, materials re-purposing, energy and water conservation, education, CSR and sustainability best practices. SENFC is affiliated with the Events Industry Council (EICsustainability.org). SENFC actively engages with EIC associations in the region to promote sustainability and provide education to members as well as for individuals independently engaged or wanting to be an advocate of sustainability. Call (954)...

Tripadvisor Launches Initiative to Enable Diners to Help Communities Impacted by COVID-19

NEEDHAM, MASS.—Tripadvisor, the world’s largest travel platform, launched the first of several initiatives to provide immediate economic support to local communities, enabling diners and travelers to assist in the long term recovery of travel and hospitality businesses impacted by the COVID-19 pandemic. “Tripadvisor has always been a platform where humans help other humans by generously sharing their experiences (both good and bad) so that the next person, a complete stranger, can benefit. In a time of incredible uncertainty, the very vibrancy and diversity that inspires people to travel is at risk. The local businesses, and people who work at them,...

Green Destinations, bookdifferent.com, Fair Voyage Launch Good Travel Alliance

AMSTERDAM—Green Destinations, organizer of the annual Sustainable Top 100 Destination Awards, bookdifferent.com, the leading platform for sustainable accommodations, and Fair Voyage, an innovative sustainable tour operator platform, have launched the Good Travel Alliance to increase visibility for sustainable destinations and make sustainable travel easier for consumers. As purpose-driven organizations, each with a fundamental sustainability mission, the three founding partners of the Good Travel Alliance share the principles of independent third party checks and science-based research to verify sustainability, stay clear of conflicts of interest and provide trustworthy choices for consumers. By using technology as a force for good, connecting...

Hilton, American Express to Donate Up to 1 Million Rooms to Frontline Medical Professionals

MCLEAN, VA.—Hilton and American Express announced that the companies, in partnership with Hilton’s ownership community, will donate up to 1 million hotel room nights across the United States to frontline medical professionals leading the fight against COVID-19. Beginning next week, Hilton and American Express will make rooms available without charge to doctors, nurses, EMTs, paramedics and other frontline medical staff who need a place to sleep, recharge or isolate from their families through the end of May. Hilton is initially working with 10 associations that collectively represent more than 1 million healthcare workers to provide access to the program, designed to...

How Brands Can Manage a Travel Industry Crisis

Travel isn’t always a bed of roses. There are natural disasters, tainted products, bad actors, data breaches, regional and global viruses, and events big and small that require industries to step up, speak up, and do whatever it takes to take care of their employees and customers. As the coronavirus outbreak tops 93,000 in dozens of countries, it’s an appropriate time to offer advice on how to handle an industry crisis. Protect Your Employees, Guests, & Brand Brands have a responsibility to ensure life safety for associates and guests. Government safety regulations vary around the world, but standards, processes, communications and training...

ThePureBag Company Introduces Antimicrobial Multiuse Eco-Cinch Bags

PHILADELPHIA—ThePureBag company that offers thoughtfully designed antimicrobial bags plus accessories for adventuring lifestyles, introduces a new line of antimicrobial and sustainable Eco-Cinch Bags. The cinch bags were created to be a traveler’s best friend providing germ and odor-resistant protection for clothes, shoes, laundry and swimsuits. Additionally, the cinch replaces single-use plastic bags and helps minimize plastic pollution. Powered by the mother-daughter team, Lori and Jessica Gildea, ThePureBag’s mission is built on wellness and sustainability. Their collections provide high-quality, germ-resistant and environmentally conscious products. Designed for Portable Antimicrobial + Environmental Protection Today’s travelers pack for everything from fitness and leisure activities to sight-seeing...