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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: editor@greenlodgingnews.com.

Niagara Conservation Launches ‘Too Smart to Waste’ Campaign

FLOWER MOUND, TEXAS—Niagara Conservation, the maker of the world’s most water-efficient toilet, wants to help people be the smartest version of themselves and save the planet at the same time. How? With a toilet that delivers a powerful flush by using science, and not stupid amounts of water. After decades on the forefront of flush technology (yes, that is a thing), Niagara is looking to make a splash with their new “Too Smart To Waste” positioning, a fresh look and feel, and a campaign staking its claim as the toilet for smart*sses. In its new campaign, Niagara is showcasing that...

Sheraton Maui Resort & Spa Partners to Provide Reef-Safe Sunscreen Dispensers

MAUI, HAWAII—Continuing efforts to help preserve Hawaii’s marine ecosystem and its special location at Pu‘u Keka‘a (Black Rock), Sheraton Maui Resort & Spa has partnered with Raw Elements USA, a certified-natural, mineral-based, reef-safe sunscreen company, to offer reef-safe sunscreen dispensers throughout the resort. Pu‘u Keka‘a, fronting the resort, is one of the top destinations on Maui to see tropical marine life and vibrant coral reefs. Implementing reef-safe sunscreen dispensers, complimentary for resort guests, is one of the many sustainability initiatives the resort has introduced at a property level to educate guests on ocean conservation and encourage environmentally-conscious choices. In August 2017,...

INTUS Windows Becomes One for One Giving Company

FAIRFAX, VA.—INTUS Windows has become the first One for One giving company in the building industry with the launch of One Window, One Tree. For every window or door purchased, they plant a tree to further offset the structure’s carbon footprint. By 2030 INTUS anticipates they’ll be planting 2 million trees in the United States every single year. This is about the size of 5,000 football fields or one third of Manhattan. Their new carbon reduction goal is to offset carbon emissions enough to recover the absorption rate of 5 billion trees by 2036. This will be accomplished through their energy-efficient windows and...

Hotel Felix Celebrating Earth Month

CHICAGO—Hotel Felix, Chicago’s first Silver LEED certified hotel, offered new deals and activities to kick off Earth Month in April 2018. Hotel Felix Chicago, located in Chicago’s River North at 111 W. Huron Street, will offer the community and its guests the following opportunities during Earth Month: Earth Day, Earth Stay Weekend: Starting at 12 p.m. CST, April 6, the discounted Earth Day room rate of just $20.18 per night (exclusive of the Chicago hotel tax), was available to people who reserved a room for a 2-night stay on Earth Day weekend, April 21 and 22, 2018. Guests were...

Wyndham Hotels Makes Big Commitment to Stay Well Rooms

It was about five and one-half years ago that “Stay Well” rooms first emerged in our industry at the MGM Grand. These rooms, created by Delos Living, LLC, include features designed to enhance overall health. From advanced air purification to dawn simulation, circadian rhythm lighting and a healthy mattress, the wellness features are specifically designed to allow rejuvenating sleep, deliver purified air, provide specially filtered water and protect guests against allergens and germs. Other hotel properties have since adopted Stay Well rooms, including some Marriotts but the rooms may have gotten their biggest boost yet at the recent Wyndham Hotel Group’s 2018...

Events Industry Council Seeks Sustainable Event Standards Volunteers

NATIONAL REPORT—The Events Industry Council (EIC) is seeking volunteers to join committees to update and improve its sustainable event standards. The APEX/ASTM Sustainable Event Standards (ASES) were launched in 2012. The standards were intended to provide an overall accepted level of performance for a sustainable/green event. They covered the nine areas of event management: accommodations, audio/visual, communications, destination selection, exhibits, food/beverage, meeting venue, on-site office, and transportation. The event industry has been slow to adopt the standards for the following reasons: as written, the standards are difficult for meeting professionals to understand and interpret, the standards’ structure limits the ability...

Twenty-four Marriott Hainan Area Hotels Went Dark for Earth Hour

SANYA, CHINA—Twenty-four Marriott International hotels in the Hainan Area went dark for one hour to shine a light on climate action in support of Earth Hour 2018. To bring Marriott’s Spirit to serve live in the local community, there was a charity donation initiative for Hainan. On March 24, every guest dining at any of Marriott International Hainan hotels’ restaurants for lunch or dinner, RMB 5 donated to the certified nonprofit organization Sanya Bright Connection supporting children with autism and cerebral palsy. “Marriott is committed to making a positive and sustainable impact wherever it does business, and create opportunities for the...

Hilton Richmond Handout a Great Idea for Just About Any Occasion

I recently attended the 5th annual Virginia Green Travel Conference. It was held at the LEED Gold Virginia Beach Convention Center. One of the attendees at the conference was someone from the Hilton Richmond Downtown. For those of you not familiar with the property, it is a historic hotel housed in the former Miller & Rhoads department store, an iconic building with over 100 years of history. Spanning an entire city block, the hotel boasts original features including marble floors and high ceilings. The first thing the attendee did after introducing himself was hand me a 4˝ X 9˝ card...

Imprint Plus Introduces New Reward Medallions

RICHMOND, B.C.—Employee recognition is crucial for retaining top talent and keeping employees happy. The new Reward Medallions from Imprint Plus easily adhere to staff name badges to reward and encourage success in the workplace. Custom-made gold, silver or white metal medallions offer a tangible way to make staff feel appreciated and noticed for their achievements. Employee award medals can be used in a variety of business situations and can be given to individuals or groups. They can highlight team players, acknowledge associates for going the extra mile, mark the achievement of department sales goals or commemorate years of service with...

Global Wellness Summit Releases Eight Wellness Trends for 2018

NEW YORK—When 600+ wellness experts from 40+ nations gather to debate the future of wellness, a uniquely insightful and global view of trends unfolds. That’s what transpired at the recent Global Wellness Summit (GWS), which brought together leaders from the travel, spa, beauty, fitness, nutrition, technology, medical and architecture worlds. The organization just released their top wellness trends for 2018 (and beyond). “No other trends report is based on the perspectives of so many wellness experts,” said Susie Ellis, GWS chairman & CEO. “And every one of this year’s trends pushes the health and wellness envelope in unexpected ways.” 1. Mushrooms...