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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Up to 4 million People Predicted to Travel for the April 8 Total Solar Eclipse

SANTA FE, N.M.—On April 8, 2024, a Total Solar Eclipse will sweep across the United States from Texas to Maine sending millions of Americans into darkness. A total of 31 million Americans currently live inside the path of totality. Millions more will travel on eclipse day to witness nature’s greatest sight. Knowing how many people may come, and the places they will gather is important information for communities, first responders, and businesses inside the path. To aid community planners and help eclipse visitors avoid the worst traffic, Great American Eclipse has developed a geographic model to estimate how many people will travel...

WebBeds Partners with BeCause to Increase Properties Listed on Its Platforms

DUBAI, U.A.E.—WebBeds has partnered with BeCause—a sustainability technology start-up transforming how companies in the hospitality, travel, and tourism industries manage their sustainability data—to scale up the number of properties tagged as “eco-certified” on WebBeds booking platforms. BeCause will enable WebBeds to automatically match hotels in its database to those with Global Sustainable Tourism Council (GTSC) credentials (currently 49 recognized standards). Individual properties that meet GTSC criteria will receive an eco-friendly identifier on WebBeds’ booking platforms, which travel trade partners can use to book hotel stays for the end traveler aligned with their values on sustainability. Daryl Lee, WebBeds CEO said, “Partnering...

Sustainability Dissonance: What Travelers Say vs. What They Do

Green Lodging News has posted numerous articles highlighting the degree of consumer interest in sustainable travel. New research from Phocuswright shows those consumers are not walking their talk. According to Phocuswright’s travel research report Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It), travelers often have good intentions, but they lack an understanding of how to travel sustainably, and sustainability considerations rarely impact their trip decisions. Knowledge of travelers’ awareness of the issues, motivations to travel sustainably, travel behaviors and how much responsibility they are willing to take for the health of the destinations they...

Driving Change: How NEVI Funding Reshapes Hospitality with EV Charging Stations

The future of transportation is undoubtedly electric, and the United States is on the verge of an EV revolution. Investments by the government in publicly accessible EV charging stations are critical to bringing in this shift. The recently announced National Electric Vehicle Infrastructure (NEVI) funding gives state and local governments a powerful weapon for shaping the landscape of the U.S. EV charging infrastructure. The implications of this funding reach far and wide, impacting various industries, including hospitality. Hospitality owners and managers play a vital role in accommodating the growing number of EV owners, and by understanding what NEVI funding means...

The Ritz-Carlton Evolves Ritz Kids Program in Greater China

BETHESDA, MD.—The Ritz-Carlton announced a new Ritz Kids program, designed to engage young guests with immersive and unforgettable travel experiences across all of its 15 hotels in Greater China. In key cities from Beijing to Shanghai, Guangzhou, Sanya and Hong Kong, Leo the Lion, the program’s newest mascot, will engage with kids on bespoke activities and adventures around the hotels as they learn about local art, culture, cuisine, and nature. Kids will also receive a take-home Leo the Lion plush toy as a keepsake of their stay. As part of the newly evolved program, the highly popular Ritz Kids Night Safari also...

Harnessing Social Media Trends for Sustainable Hospitality: Innovative Approaches

The hospitality industry has experienced a significant transformation with the rise of social media. Platforms like Facebook, Instagram, and Twitter have revolutionized how businesses connect with consumers. Simultaneously, sustainability has emerged as a crucial aspect of the hospitality sector, driven by increasing environmental concerns and consumer demands. In this context, harnessing social media trends can drive innovative approaches for sustainable hospitality. This article explores the impact of social media on the industry, the importance of sustainability, case studies highlighting innovative approaches, strategies for leveraging social media trends, and the challenges and potential pitfalls involved. Understanding Social Media Trends Social media trends...

The Leading Hotels of the World Announces Sustainability Leaders Collection

NEW YORK—The Leading Hotels of the World (LHW), with more than 400 independent luxury hotels in over 80 countries, unveiled their Sustainability Leaders collection. From modern metropolitan towers to tented jungle sanctuaries, the collection was created to recognize Leading Hotels that are committed to preserving the environment and the cherished values and cultural heritage of their destinations. “We are excited to introduce our Sustainability Leaders Collection to celebrate our member hotels who have gone above and beyond to protect their piece of the planet,” said Lauren Alba, Vice President Global Marketing and Communications, The Leading Hotels of the World. “The...

Sustainability Shines Through Booking.com’s 2024 Travel Predictions

Booking.com, one of the world’s leading digital travel companies with 28 million reported accommodation listings, just released its seven predictions for travel in 2024. Booking.com commissioned research among more than 27,000 travelers across 33 countries and territories. Not surprisingly, several of the predictions have connections to trends that I cover hear on Green Lodging News. Says Booking.com, “Heat has officially had its vacay heyday, with scorching temperatures pushing the mercury to record-breaking levels and causing heat waves around the world. Sweltering conditions are accelerating a rise in travelers chasing cooler climes to revive and refresh themselves. The majority (51 percent)...

Forbes Survey Gauges Americans’ Current Tipping Practices

How do Americans currently feel about tipping at hotels? A new survey by Forbes Advisor revealed that 22 percent of Americans do not think they should have to tip hotel employees. That is just one of the findings about tipping from the survey of 2,000 Americans by market research company OnePoll. Some additional findings: Sit-down restaurants is where people tip the most (58 percent). For hotel services: 24 percent. A vast majority of respondents (64 percent) reported leaving a tip at least 11 percent higher when they tip digitally compared with tipping in cash. It’s possible that buyers don’t feel the...

SMS U.K. Report: 48 Percent of EV Drivers Would Not Stay at Hotel Without Onsite EV Charging

GLASGOW, SCOTLAND—U.K. hotels that fail to offer onsite electric vehicle (EV) charging risk driving away guests and missing out on invaluable Total Revenue Per Available Room (TRevPAR), a new report from SMS plc has revealed. Past encounters and the availability of EV charging are causing frustration among hotel guests who’ve embraced the EV revolution. As a result, over two-thirds (67 percent) of respondents state that it is now influencing their choice of hotel, with almost a half (48 percent) of U.K. EV drivers simply choosing not to stay at a hotel without onsite EV charge points. The study of over 1,000...