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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

New WTTC Campaign Highlights the Social Benefits of Travel & Tourism

LONDON—A major social media campaign has been launched to raise awareness of  the wide-ranging social benefits of travel by the World Travel & Tourism Council (WTTC). The new initiative asks travelers to think about the positive social impact that travel makes to people, places and communities dependent upon the travel and tourism sector for their livelihoods. It also encourages people around the world to share stories of how tourism has made a difference and changed their lives. The campaign strapline “Travel the world. Make a difference” is inspired by the deeper positive socioeconomic and cultural benefits, which each and every trip can...

Vail Resorts, PepsiCo Expand Partnership to Advance Sustainability Goals

BROOMFIELD, COLO.—Vail Resorts and PepsiCo announced an expansion of their longstanding partnership to 18 additional Vail Resorts locations across North America, including Whistler Blackcomb in British Columbia, Mount Snow in Vermont, and Hunter Mountain in New York. In addition to renewing and expanding their product distribution partnership to now 33 total resorts globally, PepsiCo committed to a significant investment annually in projects that support Commitment to Zero, Vail Resorts’ sustainability pledge to achieve a zero net operating footprint by 2030, including zero waste to landfill. Through a multi-year sustainability roadmap, the companies will focus on waste reduction, including reducing beverage and...

MGM Resorts Announces Comprehensive Health & Safety Plan For Meetings & Conventions

LAS VEGAS—MGM Resorts International announced a comprehensive plan designed to facilitate the safe return of meetings and conventions at the company’s properties in Las Vegas and throughout the United States, subject to local regulations and restrictions. MGM Resorts’ “Convene with Confidence” plan is the result of months of work with experts and builds on the company’s Seven-Point Safety Plan to provide a comprehensive approach to health and safety. This includes the option for a multi-layered health screening process using CLEAR’s Health Pass and utilizing on-site rapid, molecular COVID-19 testing that can deliver results within approximately 20 minutes. “The health and safety...

Leading Hyatt Brand Exhale Teams Up with Amazon for Launch of Amazon Halo

CHICAGO—Hyatt Hotels Corp. announced a new collaboration between Hyatt’s Exhale brand and Amazon Halo, a health and wellness membership that uses technology to provide personal wellness insights and offers ways to improve users’ everyday health. Powered by a mobile app and accompanying wristband, the newly launched Amazon Halo service combines science-backed tools and Exhale’s streaming video platform, Exhale On Demand, to help users build healthier habits for life. Available for early access now, the Amazon Halo service gives users and Exhale members greater accessibility to Exhale On Demand’s fitness programs. Exhale On Demand fitness-focused Labs offered on Amazon Halo are one-to-four-week trackable challenges—like...

Marriott Bonvoy Launches Marketing Partnership with National Park Foundation

BETHESDA, MD.—During these extraordinary times, more and more Americans are seeking to escape their homes and spend time in the great outdoors. Marriott Bonvoy, Marriott International’s travel program, announces its marketing partnership with the National Park Foundation (NPF), the official nonprofit partner of the National Park Service. The introduction of a dedicated travel planning website makes it simple for members to take advantage of discounted rates for stays at Marriott’s 406 properties located near national parks, as well as the option to redeem points for America the Beautiful—The National Parks and Federal Recreational Lands Annual Passes and to donate...

Entrepreneur Develops Elite Room Concept for COVID-19 World

DENVER—Scott Milne*, Lead Energy Auditor and Commercial Consultant for Denver-based Rocky Mountain Efficiency Group, has launched the Elite Room concept to give hoteliers—“even the Days Inns of the World are looking for a solution,” he says—a leg up on their competition in the race to provide the safest and cleanest rooms for guests. “You have got to make people think your guestrooms are cleaner than their own home,” says Milne, a LEED GA. Now available, the Elite Room package consists of elements ranging from air purification to room disinfection to filtering chlorine from the shower you bathe in. “I came up...

Outrigger Increases Room Donation to $500k for Hawaii State Nurses & Respiratory Therapists

PHUKET, THAILAND—Outrigger Hotels and Resorts is inviting up to 1,500 Hawaii nurses and respiratory therapists to enjoy a stress-free, cost-free stay in Waikiki as a way for the hospitality brand to show its appreciation for the frontline healthcare heroes. Eligible individuals must book by Sept. 30, 2020 to take advantage of this offer and stay dates can be anytime from September 15, 2020 to January 31, 2021 with some restrictions. “During this COVID-19 pandemic, Hawaii is indebted to the medical professionals who serve selflessly to help ensure the wellbeing of our island community,” said Sean Dee, EVP and CMO at...

Park MGM/NoMad to be Las Vegas Strip’s Only Smoke-Free Casino-Resort

LAS VEGAS—MGM Resorts International announced that Park MGM and NoMad Las Vegas will open their doors on September 30, completing the reopening of all of its properties around the world following closures earlier this year amid the Covid-19 crisis. Upon reopening, Park MGM/NoMad will be The Strip’s first fully smoke-free casino resort. “Opening Park MGM and NoMad represent significant milestones, as they are the last of our properties to welcome back employees and guests alike,” said Bill Hornbuckle, MGM Resorts CEO and President. “The last six months have presented extraordinary challenges and I could not be prouder of the MGM...

United States Set to Lose $155 billion from Missing International Tourists & Visitors, says WTTC

LONDON—A devastating $155 billion looks set to be lost from the U.S. economy due to the collapse of international travel during 2020, according to latest research conducted by the World Travel & Tourism Council (WTTC). WTTC, which represents the global Travel & Tourism private sector, says the massive decline in the number of international travelers and tourists visiting the United States due to the COVID-19 pandemic, could result in international visitor spending dropping by a staggering 79 percent. This catastrophic loss to the American economy equates to a shortfall of $425 million a day, or nearly $3 billion a week, to the...

Indiesigns Launches Covid-19 Signage Designed by Independent Artists

NEW YORK—Indiesigns has launched an initiative to have independent artists produce COVID-19 signage with a positive and design-forward aesthetic. Its goal is to help businesses reopen safely without compromising on design. The launch is a new product pivot from Indiewalls, a corporate art consultancy whose business was drastically impacted by the economic shutdown. The Indiesigns products help businesses reopen, keep the public safe, and support artists who have suffered loss of work as a result of the pandemic. The signage follows specific guidelines by the CDC, but puts visual design front and center. The company believes that design-forward signage will not...