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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Four Seasons Resort Maui Offers Guests More Ways than Ever to Experience Humpback Whales

WAILEA, HAWAII—Maui’s winter blues include tropical waters, azure skies and a favorite return visitor—the humpback whales. As “whale season” approaches, Four Seasons Resort Maui at Wailea has created a variety of ways for guests to experience these majestic creatures. From a private whale watch led by professional photographers to sightings from any of the legendary resort’s oceanfront vistas, the expert Concierge Team can design a customized itinerary for whale enthusiasts of all kinds. “It’s hard to imagine that Maui can become even more special,” says General Manager Marc Bromley, “but every winter brings these gentle giants to the waters just...

Meliá Hotels Working with Climatetrade on Carbon Credits Program

PALMA, SPAIN—Combatting climate change is one of the biggest challenges on the global agenda, a priority for the travel industry, and one of the key drivers of the Meliá Hotels International Sustainability Master Plan, which includes public commitments made within the framework of the Paris 2015 COP21 agreement and including an objective of reducing emissions by 50 percent by 2035. The company has been named the Most Sustainable Hotel Company in the World this year, achieving the highest score in the global travel industry in the latest Corporate Sustainability Assessment by SAM thanks to its performance and commitment to social...

Reservations.com Recognized as Great Place to Work-Certified Company

ORLANDO, FLA.—Reservations.com announced that it is Great Place to Work-Certified. Using validated employee feedback gathered with Great Place to Work’s rigorous, data-driven “For All” methodology, certification confirms seven out of 10 employees have a consistently positive experience at Reservations.com. Great Place to Work is the global authority on workplace culture, employee experience and leadership behaviors that are proven to deliver market-leading results and increased innovation. “We are thrilled for our 2019 Great Place to Work recertification,” said Mahesh Chaddah, Co-Founder at Reservations.com. “We strive to make employee experience a priority every day. While there is always progress to be made, it...

Travelodge by Wyndham Fuels Growth Momentum with Streamlined Operations

PARSIPPANY, N.J.—Travelodge by Wyndham—part of Wyndham Hotels & Resorts, the world’s largest hotel franchising company with more than 9,200 hotels in over 80 countries—is building upon its 2019 growth momentum with the introduction of a new program in 2020 touting initiatives that streamline operations to drive value to owners while helping reduce the brand’s environmental impact. The adventure-focused brand, which has more than doubled its openings year-over-year as of the third quarter, has a history of eco-friendly efforts based on its strong concentration near many U.S. national parks. The new initiative, Travelodge + GO Green, aims to reduce overall waste...

HotelPlanner, Meetings.com Partner with Greenview to Support Forests

WEST PALM BEACH, FLA.—HotelPlanner and Meetings.com, the leading online sites for booking group travel and meetings worldwide, announced that they are partnering with Greenview to advance their corporate responsibility and sustainability efforts. The partnership directly supports a program to protect and restore rainforests in Indonesia, allowing travelers and meeting planners to choose a green meeting option through the platforms at no additional cost. These curated venues have eliminated bottled water and other single-use plastic, offer local and vegetarian menu options and have energy-efficient lighting and power settings, among other benefits. The program will launch in 2020. With offices in New...

What Meeting Hosts Should Consider When Helping to Green an Event

Almost every sporting event, wedding, conference, and public gathering has an accommodation partner. Often the accommodation partner is benign and not really part of the organization committee. However, there could be a significant value added for leading facilities to look beyond their own practices and provide leadership and tools for making the hosted event or activity environmentally sustainable. In fact, this could be an important choice decision point in the very competitive accommodation market. We find most caring leaders want to become more considerate of the environment, but don’t know where to start. Below are listed areas of consideration with...

Key Meetings & Events Trends Revealed in New CWT Report

CWT Meetings & Events, the global meeting and events division of CWT, just released “The Future of Sustainable Events.” Within it are nuggets of information worth sharing to the entire meetings and events community. Be sure to take a look at the report. First, CWT Meetings & Events concludes that sustainability will continue to be an ever more important business consideration for the $840 billion meetings and events industry in 2020. “The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds in 2020,” said Derek Sharp, Senior...

CWT Says Sustainability Is Key for Events in 2020

MINNEAPOLIS—CWT Meetings & Events, the global meetings and events division of CWT, says that sustainability will continue to be an ever more important business consideration for the $840 billion industry in 2020, according to the M&E 2020 Future Trends Report bonus feature, The Future of Sustainable Events, published yesterday. As activists protest in some of the world’s best-known destinations—including London, Sydney, Amsterdam, Madrid, New York and Washington, D.C.—demanding action on climate change, companies are increasingly taking notice. “The sustainability of the meetings and events industry, in fact of the entire travel industry, is at the forefront of companies’ and planners’ minds...

Hawaii Tourism Rolls Out Campaign to Educate Visitors

HONOLULU—Every destination has its own set of unwritten rules regarding cultural etiquette. Hawaii is no different. Sharing the do’s and don’ts with visitors for their time in the Hawaiian Islands is the goal of a visitor campaign launched through a partnership between the Hawaii Tourism Authority (HTA) and the Hawaii Visitors and Convention Bureau (HVCB). It’s called the Kuleana Campaign. Kuleana means responsibility and it’s the personal and collective commitment to the people of Hawaii and the place we call home. The campaign includes 15-, 30- and 60-second videos that are aimed at curbing some of the challenges each county is...

Shores Resort Donating $5 Per Two-Night Reservation to Hurricane Dorian Victims

DAYTONA BEACH SHORES, FLA.—The Shores Resort & Spa is helping people affected by Hurricane Dorian in the Bahamas. Donations enable the Red Cross to prepare for, respond to and help people recover from this disaster. The resort is donating $5 for each reservation made with this special promotion through November 23, 2019. By reserving a two-night stay, guests will be helping those in need with hurricane relief efforts and will also receive a 25 percent discount on the room rate. Travelers must book by October 11 for stays now through November 23, 2019. The United Nations estimates that 76,000 people in...