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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

New Booking.com Research with LGBTQ+ Travelers Reveals Both Significant Barriers and Opportunities for Everyone to #TravelProud

NEW YORK—Leading digital travel platform Booking.com released new research revealing that more than half (61 percent) of LGBTQ+ travelers have experienced some form of discrimination when traveling. Conducted with 3,052 LGBTQ+ travelers across three continents, the new study shines a light on attitudes, concerns and travel preferences, as well as past stay experiences, current realities and hopes for a more inclusive travel future. LGBTQ+ Travel Today According to the research, 70 percent say they have to consider their safety and wellbeing as an LGBTQ+ traveler when picking a destination and over half (60 percent) believe that traveling as part of the...

Planeterra, CTO Launch Partnership Focused on Scaling Up Community Tourism

BRIDGETOWN, BARBADOS—The Caribbean Tourism Organization (CTO) and the leading global community tourism nonprofit based in Canada, Planeterra, have joined forces to support community tourism in CTO member countries. This strategic partnership aims to scale up community tourism throughout the Caribbean with the goal to enhance the social, economic, and environmental well-being of communities in the region. The organizations will be seeking funding to build the capacity of enterprises, while encouraging community tourism enterprises towards the training and mentorship offered by Planeterra’s Global Community Tourism Network. “Four years ago, the CTO launched a program to support the continued development of community-based tourism...

Operto Releases “Sustainable Hotels: How Going Green Helps Your Hotel”

Looking for reasons to green up your hotel? Be sure to check out the latest paper from Operto Guest Technologies. The paper is entitled, “Sustainable Hotels: How Going Green Helps Your Hotel.” Not familiar with Operto? “Our systems enable not only contactless guest entry but also personalized and automated temperature control, and powerful monitoring features,” the company says. The paper begins with what guests want. “According to our survey, a growing percentage of guests are willing to pay significantly more per night—up to 75 percent more in some cases—to a hotel that can demonstrate genuinely green policies, and we found...

An Interview with Costas Christ—the Founder of Beyond Green Travel

NEWPORT BEACH, FLA.—Preferred Hotel Group—the family-owned company that manages and operates global travel and hospitality brands including Preferred Hotels & Resorts, Historic Hotels of America, Historic Hotels Worldwide, PHG Consulting, and Beyond Green Travel—announced the launch of Beyond Green last November. This hospitality brand debuted with a global portfolio of 24 founding member hotels, resorts, and lodges that exemplify sustainable tourism leadership. Born through a synergy between the Ueberroth Family, the owners of Preferred Hotel Group, and ecotourism pioneer and global sustainability expert Costas Christ, the founder of Beyond Green Travel, which Preferred acquired in February 2020, Beyond Green brings together forward-thinking properties around the world...

New WTTC Report Provides Framework for Achieving Destination Stewardship

LONDON—The World Travel & Tourism Council (WTTC) launched a major new report which reveals how destinations can grow responsibly, using the Destination Stewardship model. The report was launched in partnership with the Travel Foundation and the European Tourism Futures Institute (ETFI) at NHL Stenden University, in the Netherlands. ‘Towards Destination Stewardship: Achieving Destination Stewardship through scenarios & a Governance Diagnostics framework’ lays out how destinations can balance the needs of visitors and residents, with the involvement of both the public and private sector. Destination Stewardship is based on the responsible use of shared or “common pool” resources, which provide diminished benefits if...

EcoSmart PR, a ‘Green Industry’ Communications Firm, Launches in Florida

MELBOURNE, FLA.—EcoSmart PR, a Florida-based public relations and strategic communications firm, is now open for business and accepting new clients. “Our mission is to create successful marketing, PR, and public education campaigns for clients with a pro-environment message,” said Whitney Waite, President of EcoSmart PR. “Like our clients, we want to make a difference in the fight to protect our planet. It is what drives us every day.” The company offers its clients the support of a cadre of science and engineering subject matter experts that range from water treatment and coastal ecology to biosolid reuse, plastic recycling, renewable energy, and...

Seven Marketing Tips for Hotel Owners & Operators in 2021

For the most part, the COVID-19 pandemic put a hold on hospitality and travel services all over the world. According to the American Hotel & Lodging Association (AHLA), the virus’s impact on the industry has been nine times that of 9/11. In 2021, now that a coronavirus vaccine has been developed and made readily available to those in the United States, it appears as if life is returning to some semblance of normality. Restrictions are gradually being lifted and more people are becoming comfortable with the thought of traveling once again—which means that, as a hotel owner or operator, you might...

Fascinating Findings in The Vacationer Travel Survey

Like the recent survey conducted by Booking.com, a similar one conducted by The Vacationer indicates a strong preference for sustainable travel. When asked how important sustainable travel is to you, 82 percent said either somewhat important (56%) or very important (26%). “Sustainable travel is most important to the youngest generation aged 18 to 29,” the report said. “29.63 percent of people in this age bracket noted it was Very Important to them.” When asked, “Do you intend to make more sustainable (eco-friendly) decisions when planning travel?”, 48 percent said yes but only if it does not inconvenience them. Twenty-six percent...

GoTab Unveils Smart-Tipping & Dynamic Pricing Tools

ARLINGTON, VA.—As hospitality operators continue to scale their operations to meet the sustained demand for takeout/delivery and accommodate dine-in experiences for guests, restaurant commerce platform GoTab has rolled out innovative features designed to set them up for further success. The smart tipping model is devised to replace a routinely complicated and time-consuming task and make tip distribution among staff a fairer and easier process. With ingredient prices proving to be as volatile as ever, GoTab also introduces a dynamic pricing tool that allows operators to swiftly and seamlessly adjust menu items and their associated prices. A Better Tipping Model: Smart Tipping With contactless ordering...

Dominica Launches ‘In Our Nature’ Campaign

ROSEAU, DOMINICA—In light of increasing consumer confidence and positive traveler intent, Dominica has launched “In Our Nature,” an initiative signaling Dominica’s readiness to welcome global travelers. The new global campaign, “In Our Nature,” embodies the island’s rejuvenating and transformative natural experiences including geothermal rainforest spas, farm- and sea-to-table cuisine, and one-of-a-kind adventures on land and underwater. The country of Dominica, located in the Caribbean, is renowned for its natural beauty, friendly people, unique experiences, and laid-back vibe. “Through the In Our Nature campaign, we hope to increase awareness of the destination internationally, invite tourists to immerse themselves in our unique experiences, and inspire and stimulate travelers to visit Dominica,” says the...