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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

SMS U.K. Report: 48 Percent of EV Drivers Would Not Stay at Hotel Without Onsite EV Charging

GLASGOW, SCOTLAND—U.K. hotels that fail to offer onsite electric vehicle (EV) charging risk driving away guests and missing out on invaluable Total Revenue Per Available Room (TRevPAR), a new report from SMS plc has revealed. Past encounters and the availability of EV charging are causing frustration among hotel guests who’ve embraced the EV revolution. As a result, over two-thirds (67 percent) of respondents state that it is now influencing their choice of hotel, with almost a half (48 percent) of U.K. EV drivers simply choosing not to stay at a hotel without onsite EV charge points. The study of over 1,000...

Examining the Connection Between ESG Commitment, Financial Performance

Is there a connection between ESG commitment and financial performance? A new study by Kroll, a leading independent provider of global risk and financial advisory solutions, says yes. The ESG and Global Investor Returns Study analyzed data on over 13,000 companies across a variety of industries around the globe and found that companies with better ESG ratings outperformed their peers with lower ratings. “The future of ESG and sustainability investing will depend on investor confidence in the reliability of ESG ratings and ESG disclosures, and their relevance as an indicator of public company performance,” says Carla Nunes, Managing Director and Global Leader of the Valuation...

Hilton Trends Report Reveals ‘Rest and Relaxation’ to be Top Driver of Travel Decisions Across Generations in 2024

MCLEAN, VA.—According to a recent global survey conducted by Hilton and Ipsos, travelers say they will reduce other areas of personal spending to prioritize leisure travel in 2024, with a majority across generations indicating their No. 1 reason to travel in 2024 will be to rest and recharge, with more emphasis on sleep than ever before. Those insights and more were unveiled with the launch of Hilton’s third-annual trends report: “What Millennials, Gen Z, Gen X and Baby Boomers Tell Us About Travel in the Year Ahead.” In addition to defining the preferences and passions of the 2024 traveler,...

IHG Partners with Mastercard’s Priceless Planet Coalition to Turn Spending into Seedlings

ATLANTA—IHG Hotels & Resorts (IHG), one of the world’s leading hotel companies, announced a partnership with Mastercard’s Priceless Planet Coalition to turn guest spending into support of reforestation projects around the world. During the month of October, IHG will donate $2, the approximate cost of growing one tree, to Conservation International for their tree restoration work, for any transaction of $50 or more on a Mastercard card at select IHG-branded properties in the US*. Guided by Conservation International and World Resources Institute, the Priceless Planet Coalition is a program that unites corporate sustainability efforts and engages businesses and consumers to...

Solar Powered Charging Stations Make It Easy for Guests to Stay Connected

NATIONAL REPORT—When your guests need to recharge their phones, tablets or even their e-scooters outside, finding a place to do so can be a challenge. To make outdoor charging seamless, several companies offer solar powered charging stations—in the form of furniture such as benches, tables, or charging poles. These can be ideal fits for common areas, employee break stations, golf courses, trailside, or even beach areas. According to Vaughn Dietze, owner and founder of Solar Energy Systems LLC, solar powered charging stations can help elevate the guest experience, educate guests about solar, reduce a property’s energy consumption, showcase your dedication...

Powerful Public Relations & Marketing from Hasek Communications

Glenn Hasek, Publisher, and Editor of Green Lodging News has also been a public relations consultant for 22 years—as President of Hasek Communications, helping suppliers grow their brand through press releases, case studies, white papers, and more. In many instances these public relations vehicles have resulted in media coverage as well as direct leads. For Suppliers: When to Issue a Press Release There are many reasons to issue a press release but the companies that make the most noise are heard the most in the media. Whether you are introducing a new product, a new hire, marking a special occasion, announcing...

PUBLIC RELATIONS & MARKETING

Hasek Communications Powerful Public Relations & Marketing Glenn Hasek, Publisher, and Editor of Green Lodging News has also been a public relations consultant for 22 years—as President of Hasek Communications, helping suppliers grow their brand through press releases, case studies, white papers, and more. In many instances these public relations vehicles have resulted in media coverage as well as direct leads. Utilizing Green Lodging News as well as paid press release distribution services such as Hotel Online, Hotel News Resource and Hospitality Net, coverage is guaranteed. Your release will also be sent to every hospitality industry media outlet. Most suppliers have many success...

Delta Hotels by Marriott Introduces New Hydration Program

BETHESDA, MD.—In a world that moves at a rapid pace, finding moments of pause and self-care is paramount to maintaining momentum. Delta Hotels by Marriott, part of Marriott Bonvoy’s global portfolio of 31 hotel brands, is furthering its commitment to creating seamless and thoughtful travel experiences by introducing an exclusive new and complimentary hydration program with waterdrop, whose mission is to encourage people to drink more water so that they can live a healthier, longer, and more sustainable life. Guests checking into any of Delta Hotels’ more than 120 locations around the world—including the new Delta Hotels by Marriott New York Times Square—can now...

Research: Luxury Hotels Set to Increase Focus on Sustainability

BASINGSTOKE, ENGLAND—New global research commissioned by communication technology company Communications Specialist Ltd reveals that 94 percent of senior executives at high-end, luxury hotels expect the sector to increase its focus on sustainability over the next three years—some 22 percent believe there will be a dramatic increase. As part of this, 46 percent expect there will be a dramatic increase in the sector’s focus on working with local suppliers, and a further 44 percent say there will be a slight increase. Some 84 percent are predicting growth in the luxury hotel sector’s use of renewable energy, and 86 percent an increased...

Kind Traveler Makes Responsible Tourism Easier with Every Stay Gives Back Program

LOS ANGELES—Kind Traveler, an internationally awarded responsible travel platform empowering travelers to positively impact local communities through a collection of 350+ hotel, charity, and destination partners, is evolving the travel industry with the launch of its highly anticipated Every Stay Gives Back (ESGB) community impact program. Launching following a successful six-month global pilot, where $73,000 in donations for seven local charities were mobilized by just 15 boutique hotels, ESGB marks a significant leap forward in responsible tourism. Since the pilot program, the ESGB collection has doubled to represent 32 hotels and 17 charities in 19 global destinations. The program empowers travel...