Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does “green” appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: 
AI & Sustainability Shape Gen Z’s European Travel Plans in 2025
INTERNATIONAL REPORT—A recent survey by MMGY Travel Intelligence reveals that Generation Z is at the forefront of a significant surge in European travel, showing...
Soul Community Planet Debuts Three Brand Expressions, Expanding Its Offerings For Mindful Travelers
LAGUNA BEACH, CALIF.—Soul Community Planet (SCP), the Holistic Hospitality company founded on the values of wellness, kindness, and sustainability, announced the evolution of its brand...
Deloitte Surveys Offer Glimpse into Minds of Business Travel Planners
Deloitte just released the results of its Forecast in Flux: 2025 Deloitte Corporate Travel Study. The report draws on two surveys fielded in July...
Corporate Travel 2025: Balancing Budgets, Sustainability, & Shifting Priorities
NATIONAL REPORT—Deloitte’s latest corporate travel survey reveals a complex landscape for business travel up to 2026. While budgets are generally increasing, there is a...
Travel Trends in Germany: Price Beats Sustainability
INTERNATIONAL REPORT—Trade wars, tariffs, sluggish growth: uncertainty and stagnation are the dominant themes of the 2025 global economy. By contrast, German consumer confidence is...
Why Not Charge More for a Higher Level of IAQ?
I have reported many times over the years—especially during the height of COVID-19—about the impact of indoor air quality (IAQ) on the guest experience....
Three Programs That Use Healthy IAQ as a Means to Improving Room Revenue
NATIONAL REPORT—Poor indoor air quality (IAQ) from allergens, mold, mildew, viruses, bacteria, cigarette smoke, marijuana smoke, vaping, volatile organic compounds (VOCs) and more can...
Chinese Culture Guides Millennial Green Travel
INTERNATIONAL REPORT—Tourism can offer unforgettable experiences, but it comes with increasing environmental costs. As sustainability takes center stage in the industry, an emerging focus...
Sustainable Tourism: Balancing Hotel Needs & Guest Expectations
NATIONAL REPORT—As conversations around sustainability grow across industries, hoteliers have to ask: Is this something we should be focusing on?
If you’re going for a...
How EV Charging Stations Boost the Competitive Edge for Hotels
INTERNATIONAL REPORT—Electric Vehicle (EV) charging points are becoming increasingly essential for hotels to stay competitive in the hospitality industry. The number of EV drivers...
Sustainable PR Expands Amid Growing Demand for Environmental Advocacy
GLENS FALLS, N.Y.—Sustainable PR (SPR), a specialized “green” public relations firm, is expanding its team and client base to meet the increasing need for...
Booking.com’s 2025 Research Reveals Growing Traveler Awareness of Tourism Impact on Communities Both at Home and Abroad
AMSTERDAM—Booking.com released the 10th edition of its annual research exploring consumer attitudes and intentions with regards to the social and ecological impact of travel....
A New Twist on Recylable Water Cartons: Advertising That Covers the Water’s Cost to You
Last week I attended the AAHOA Convention & Trade Show in New Orleans. One of the most interesting companies I came across at the...
Velas Resorts Celebrates Earth Day with Interactive Eco-Initiatives Across its Mexico Properties
PUERTO VALLARTA, MEXICO—In honor of Earth Day, Velas Resorts is offering a series of immersive, eco-conscious activities at its properties in Puerto Vallarta, Riviera...
Hotel Sustainability Claims: A Risk of Greenwashing & Information Overload
NATIONAL REPORT—An extensive study conducted by Hospitality and Tourism Management has highlighted potential issues with hotel sustainability information. The research indicates that excessive quantity and complexity...
Fostering an Atmosphere Where All Guests Feel Valued, Including Those with Autism
In today’s evolving business landscape, social sustainability has emerged as a crucial pillar of responsible governance, emphasizing the importance of creating supportive, inclusive environments...
FreshAir Sensor Partners with Curator Hotel & Resort Collection
LEBANON, N.H.—FreshAir Sensor, a leading innovator in indoor air quality (IAQ) monitoring, announced it is partnering with the Curator Hotel & Resort Collection to elevate guest...
Interest in Noctourism, Astrotourism Sectors is Looking Up
I have always had a fascination with the night sky. I remember seeing Halley’s Comet in 1986 and Comet Kohoutek in 1973. I have...
Harnessing the Power of Social Media for Sustainable Tourism: The Role of Green Influencers
NATIONAL REPORT—In a recent study conducted by the Penn State School of Hospitality Management, it was discovered that social media influencers dedicated to environmental causes,...
Sustainability Has Become a Strong Factor in Guest Hotel Selection
NATIONAL REPORT—Many organizations delegate the HR department to manage their corporate social responsibility (CSR) initiatives, and sustainability is an incremental component of such efforts....
