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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Evolve Rentals Announces Partnership with Resorts World Las Vegas

LAS VEGAS—EVolve Rentals, an exclusive Tesla car rental company headquartered in Las Vegas, announced its partnership with Resorts World Las Vegas, introducing the Strip’s first 100 percent carbon neutral car rental service. This collaboration offers travelers the opportunity to conveniently rent a premium electric vehicle during their visit. “Here at Resorts World Las Vegas, we’re always looking for new and exciting experiences to provide our guests,” says Scott Sibella, President of Resorts World Las Vegas. “Giving visitors the opportunity to conveniently rent a Tesla is a great way to enhance their rental experience and add to our overall efforts to...

RealTime Reservation Launches Partnership with One Tree Planted

LONG ISLAND, N.Y.—RealTime Reservation, the leading hospitality management and inventory software company, has announced a partnership with One Tree Planted, a nonprofit organization dedicated to making it simple for anyone to give back to the environment. As part of the initiative, for every client that signs the RealTime Waiver one tree will be planted as part of One Tree Planted’s One for One program. This partnership is just one part of greater corporate social responsibility initiatives that RealTime Reservation planned to celebrate Earth Month and a continued commitment to the environment and our planet. “Giving back to the environment and...

Tesla Model Y Available at Mondrian Hotel South Beach Via Car Share

MIAMI—Envoy Technologies, Inc. announced its entry into the hospitality market with the launch of a Tesla Model Y at the Mondrian South Beach. This service will allow hotel guests to enjoy freedom of movement without the hassle and expense of traditional car rental services. This is the first launch at a hotel for Envoy, having previously built its electric car share offering in multifamily housing and office building sectors. Public car share options have declined over the past year. Rental cars prices have significantly increased leaving drivers with less mobility options. Envoy perfectly fills this gap by providing on site...

GBTA’s Sustainability Study Reveals What It Will Take to Get to a Greener Future

ALEXANDRIA, VA.—Much of the global business travel industry has already made sustainable business travel a priority with a focus on reducing emissions and its environmental footprint. But the industry as well as external stakeholders, such as policymakers, recognize more needs to be done. These are just some of the insights from an extensive, landmark research study released—“The State of Sustainability in the Global Business Travel Sector”—from the Global Business Travel Association (GBTA), the world’s largest business travel association, and Grayling, a leading global public affairs and communications consultancy. The report reveals barriers to achieving more sustainable business travel include higher...

JLL: Hotel Industry Has Opportunity to Enact Real Change with Sustainability

Amid one of its most transformative periods in history, the U.S. lodging industry has an opportunity to enact real change through a renewed commitment to sustainability. As the world looks to reduce its carbon emissions, hotels play an important role as they are the most energy- and water-intensive of any commercial building type globally. Not only will a commitment to sustainability help to slow climate change, but failure to do so has the potential to result in lower asset value, increased operational costs and decreased consumer demand. Following the pandemic’s unprecedented impact on lodging demand, which was worse than that of...

Regal Group Enters the Metaverse with MetaGreen, the First Green Metropolis in The Sandbox

HONG KONG—Regal Hotels Group announced its entrance into the metaverse with MetaGreen, a project to develop an ESG (environmental, social, and governance) themed plot of “LAND” in The Sandbox, a leading decentralized gaming virtual world and subsidiary of Animoca Brands. As an estate LAND NFT within Mega City 2, MetaGreen will be the Sandbox’s first green metropolis and represent an ecosystem that will positively harness blockchain, tokenization, GameFi, play-to-earn and NFTs. Scheduled for completion by October 2022, MetaGreen aims to promote eco-friendly choices and foster a sustainable community to support a circular economy. Ms. Poman Lo, Vice-Chairman and Managing Director of...

New Global Research from Expedia Group Spotlights Growing Consumer Interest in Sustainable Tourism

SEATTLE—New research released by Expedia Group Media Solutions, the global travel advertising platform connecting marketers with millions of travelers across Expedia Group’s brands, reveals that although 90 percent of consumers look for sustainable options when booking, 70 percent feel overwhelmed with navigating options and making the best choices to be a more sustainable traveler. In parallel to this increase in more mindful travel, Expedia Group is reaffirming its commitment to the planet by joining two initiatives focused on accelerating a more environmentally responsible tourism industry. Expedia Group has joined the Travalyst Coalition in support of its mission to empower travelers with...

Climate, Community & Choice: Booking.com Reveals the Trends Shaping Sustainable Travel in 2022

LONDON—Booking.com just released new research, with insights gathered from more than 30,000 travelers across 32 countries and territories. It highlights that the impact of their trips remains top of mind for many travelers, with 57 percent of those from the U.K. saying that they want to travel more sustainably over the coming 12 months. This demonstrates a 27 percent increase over what surfaced through the company’s 2021 data. With 71 percent of travelers confirming that sustainable travel is important to them, almost half of all respondents (42 percent) cited that recent news about climate change has influenced them to make more...

Audubon International Retains DSPR for Publicity, Media Relations

TROY, N.Y.—Audubon International, an environmentally focused nonprofit organization that offers members numerous certifications and conservation initiatives to protect the areas where we all live, work, and play has retained Dan Shepherd Public Relations (DSPR) to provide publicity and media relations services. The certifications are designed by Audubon International to increase environmental awareness, encourage sustainable environmental efforts, and educate both its members and their communities. DSPR will develop and execute a North American promotional program highlighting the urgent and proactive solutions Audubon International provides golf courses and country clubs, as well as hospitality and real estate properties and markets. DSPR will position...

Three New Reports Show Consumer Concern About Environment, Wellness

If you still are not convinced that going green, focusing on wellness, and promoting your hotel that way is the best way to position your business, allow me to share the results of several reports that “hit my desk” this past week. First, The Vacationer, an online travel journal, posted its Sustainable Travel Survey 2022 results. The anonymous survey included 1,096 American adults over the age of 18 and was conducted online using SurveyMonkey’s interface/audience on March 1, 2022. Eric Jones analyzed the survey. He is an Assistant Professor of Mathematics at Rowan College South Jersey. When asked how important sustainable travel is...