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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

It’s Viva La Honey During Lincolnshire Marriott’s Sweet September

The late summer honey harvest season has been a good one for the Lincolnshire Marriott Resort in Lincolnshire, Ill. Executive Chef Pierre Daval told me this past week the resort’s 600,000 bees have produced 500 pounds of honey so far. “We are about halfway through the season,” he says. This is the eighth year the bees have produced honey. What do you do with so much of the sticky stuff? The kitchen and sales teams got together and came up with a honey-themed celebration called Viva La Honey. “We all love it,” Daval says. “We have honey everywhere.” In honor...

P&G, National Geographic, Global Citizen Launch TV Series

CINCINNATI—Procter & Gamble and National Geographic’s six-part docuseries ACTIVATE, co-produced by Global Citizen and RadicalMedia, premiered September 5 in the United States on National Geographic. Each episode of the six-part series delves into a different issue connected to the root causes of poverty, including sustainable sourcing, criminalization of poverty, disaster relief, girls’ education, plastic waste and the global water crisis. The P&G ACTIVATE overview video can be viewed here. The hour-long episodes will air weekly through October 10 in the United States and also on National Geographic in 172 countries and 43 languages. Episodes will highlight the work P&G and...

Pure Wellness Expands into Three Atlanta Properties

ATLANTA—Pure Wellness, a pioneer and leader in hotel guestroom wellness solutions, announces the expansion of their portfolio with the installation of 15 Pure Rooms at three properties in Atlanta, one of the fastest-growing cities in the nation. Now, wellness-minded travelers visiting the Fairfield Inn and Suites Atlanta Kennesaw, or Marriott International’s Springhill Suites Atlanta Kennesaw and Springhill Suites Atlanta Buford/Mall of Georgia can experience Pure Rooms. “Both the Fairfield and Marriott International brands are known and designed to deliver an inviting and effortless experience for guests,” said Haley Payne, Chief Wellness Experience Officer for Pure Wellness. “The wellness trend is...

Florida Governor Announces New VISIT FLORIDA Eco & Sustainable Travel Hub

TALLAHASSEE, FLA.—In an effort to promote tourism and visitation to the Sunshine State, Governor Ron DeSantis announced the launch of a new VISIT FLORIDA eco-friendly travel hub on VISITFLORIDA.com. The hub features tips and resources for green, sustainable travel throughout the state. Visitors can find information about environmentally friendly attractions, activities, dining, transportation, and lodging—and how to practice voluntourism while in Florida. “Since taking office, I have made the protection of our environment a top priority,” said Governor DeSantis. “In their continued effort to keep our state at the forefront of travelers’ minds, VISIT FLORIDA’s new eco travel hub will put...

United States Tour Operators Curate Collection of Night-Sky Itineraries

NEW YORK—Over the last 50 years since the historic Apollo 11 mission on July 20, 1969, humans have continued to explore and learn about the universe outside the earth’s atmosphere. For travelers seeking their own astrotourism adventure, tour operator members of USTOA (United States Tour Operators Association) have curated a collection of itineraries that include cruising under the northern lights in Norway, exploring a dark sky reserve in New Zealand, and even sleeping under the stars in Africa. Here are a few itineraries that allow astronomy fans, outdoor adventurers, and star-lovers a chance to experience a destination in a new...

Élan Hotel Debuts First Ever Allerwell Allergy-Friendly Rooms

LOS ANGELES, CA.—The Élan Hotel—a recently renovated boutique property located in the heart of West Hollywood—has partnered with AllerWell Travel—a division of the Wellness Hospitality Association International—to implement eight allergy-friendly guestrooms within the hotel. The only AllerWell Certified hotel, the Élan is the first property in the nation to offer AllerWell accommodations. AllerWell rooms eliminate more than 95 percent of the room allergens that trigger most allergy symptoms, and as more travelers look toward allergy-friendly accommodations, AllerWell and the Élan Hotel aim to make allergy-friendly rooms as common as smoke-free rooms. The three central components installed in all AllerWell rooms include: Hypoallergenic Bedding—Hypoallergenic...

Interstate Breaks Out of the Bun with New Beyond Burger Promotion

ARLINGTON, VA.—As consumers are increasingly changing their diets to plant-based foods, Interstate Hotels & Resorts—a global leader in third-party hotel and resort management—is going beyond traditional menus at the company’s hotels and restaurants this summer through a partnership with Beyond Meat and their famous Beyond Burger. From July 15 to October 31, 2019, Interstate’s restaurant and banquet menus will feature recipes using the Beyond Burger, a plant-based take on the perfect summer meal. With a mission to create the Future of Protein, Beyond has designed a revolutionary plant-based burger to have the meaty taste, texture and versatility consumers love about...

Kind Traveler Launches Initiative with Sonoma County Tourism

LOS ANGELES—Kind Traveler has introduced an initiative to further expand support of sustainable tourism through a special two-year partnership with Sonoma County Tourism (SCT). Through this partnership, Sonoma County will work alongside Kind Traveler, the first socially conscious Give + Get hotel booking and education platform, to empower travelers to make a positive community and environmental impact when visiting the destination. Travelers access exclusive rates and special perks by booking directly with Kind Traveler and its curated list of “Kind Hotels” throughout Sonoma County. A $10-a-night donation will go to a designated local charity that positively impacts the destination. Sustainable Sonoma...

Pure Wellness Selects Trevelino/Keller for Digital Marketing, PR

ATLANTA—Full-service digital public relations and marketing firm, Trevelino/Keller, has been engaged by Pure Wellness to help secure the company’s position as a leader in hotel guestroom wellness solutions. Trevelino/Keller is spearheading digital marketing, creative, and public relations that align with Pure Wellness’ focus of enabling hotel partners to better serve the growing wellness-minded business and lifestyle traveler market. The stress and wear of frequent travel are tied to detrimental health outcomes—from long-term conditions such as obesity and cardiovascular disease to more immediate physical, behavioral and mental health issues. Pure Wellness, via its Pure Room service offering, offers a guestroom experience that promotes...

Volta Unveils New EV Charging Station

SAN FRANCISCO—Volta, an industry leader in developing innovative and highly-used electric vehicle charging networks, revealed a new visual direction with the debut of a completely reimagined charging station to go with its business model. The design embodies a decade of experience in building charging infrastructure that is economically viable, free to drivers and optimized for the rapidly growing electric vehicle community. The station cuts a slim airfoil-like silhouette with design focused on both the experience of the user and the impact to the community. Throughout the charging process, the station communicates real-time status using emotive and intuitive external lighting. A...