DUBAI, U.A.E.—WebBeds has partnered with BeCause—a sustainability technology start-up transforming how companies in the hospitality, travel, and tourism industries manage their sustainability data—to scale up the number of properties tagged as “eco-certified” on WebBeds booking platforms.
BeCause will enable WebBeds to automatically match hotels in its database to those with Global Sustainable Tourism Council (GTSC) credentials (currently 49 recognized standards). Individual properties that meet GTSC criteria will receive an eco-friendly identifier on WebBeds’ booking platforms, which travel trade partners can use to book hotel stays for the end traveler aligned with their values on sustainability.
Daryl Lee, WebBeds CEO said, “Partnering with BeCause is a key step in our ongoing journey to become a more environmentally responsible business. Our travel trade customers are becoming more conscious about the eco-credentials of the properties they recommend to the end traveler. Working with BeCause helps us to rapidly scale the number of eco-certified properties we provide on our platforms with the assurance that these properties have all been through a rigorous certification process administered by recognized standards authorities.”
Frederik Steensgaard, CEO, and co-founder of BeCause said, “Without BeCause, marketplaces like WebBeds must manually perform sustainability checks. This process is expensive, outdated, and error prone. BeCause eliminates these issues. Not only does automation help speed up and reduce costs, but with our centralized data hub, marketplaces and their users have access to real-time, trustworthy hotel information from recognized sustainability organizations like GSTC. With more and more travelers putting a premium on eco-friendly travel, enabling this transparency is vital to a marketplace’s business.”
