Home News & Features Wyndham Joins With Polaris to Help Prevent Human Trafficking

Wyndham Joins With Polaris to Help Prevent Human Trafficking


PARSIPPANY, N.J.—Wyndham Hotel Group, the world’s largest hotel company with approximately 7,590 hotels and part of Wyndham Worldwide Corp., announced its continued commitment to preventing human trafficking by partnering with Polaris, a leader in the global fight to eradicate modern slavery and restore freedom to survivors.

As part of the joint effort, Wyndham Hotel Group and Polaris are developing comprehensive training and educational tools for hotel owners and franchisees, property-level staff and employees at its corporate offices and call centers to educate them about all aspects of human trafficking.

Human trafficking is a form of modern slavery whereby criminals profit by controlling and exploiting vulnerable people. Each year, traffickers coerce thousands of women, children and men into commercial sex or forced labor services.

“With 7,590 hotels across 71 countries, Wyndham Hotel Group has the unique opportunity to make a meaningful and transformational impact on how the hotel industry contributes to the prevention of human trafficking,” said Geoff Ballotti, President and CEO, Wyndham Hotel Group. “Our partnership with Polaris allows us to act upon our commitment to doing the right thing by educating and preparing our employees and franchisees to identify and help prevent human trafficking.”

Strong Financial Support

Wyndham Hotel Group donated $150,000 and one million Wyndham Rewards points this year to Polaris in support of its efforts. Wyndham Rewards, the company’s guest loyalty program, offers hundreds of redemption options that can support Polaris and its network of service providers throughout the United States in acquiring safe hotel rooms for survivors of human trafficking, who often don’t have a safe place to stay when they leave or escape a trafficking situation.

Wyndham Rewards members are also invited to support the cause by donating points they’ve earned from hotel stays to Polaris directly from their member accounts. Points donated support Polaris and its network of service providers across the United States by helping them to easily obtain safe shelter and supplies for survivors of human trafficking. More information is available at www.wyndhamrewards.com.

Through these efforts, Wyndham Hotel Group is proactively taking steps to help employees and franchisees understand 1) the impact their proactive efforts can have on preventing a trafficking situation, and 2) how to contact the National Human Trafficking Resource Center (1-888-373-7888), operated by Polaris, or law enforcement should they encounter a suspicious issue. The company is also working with its many vendors to help combat exploitative labor practices in supply chains.

Industry Plays ‘Critical’ Role in Fight Against Slavery

“The hospitality industry plays a critical role in the fight against modern slavery, since many traffickers exploit their victims in hotels and motels,” said Bradley Myles, CEO of Polaris. “If we are to truly eradicate human trafficking, it’s absolutely essential that companies like Wyndham take proactive steps to combat this crime at the root while also helping victims rebuild their lives. Polaris applauds Wyndham Hotel Group for integrating a responsible business culture company-wide and for actively taking such a strong stance against human trafficking.”

Polaris training programs have reached over 72,000 individuals in law enforcement, social services, education, the healthcare field, the military, the courts and bar associations, private industry, and communities throughout the United States and around the world. Polaris develops customized training curricula aimed at educating a range of stakeholders about how human trafficking affects businesses and how to identify and report possible cases of human trafficking.

Human trafficking is a thriving criminal industry, with traffickers making billions in profits by using force, fraud, or coercion to rob victims of their freedom. The International Labor Organization estimates there are 20.9 million victims of human trafficking worldwide.

Go to Polaris and Wyndham Hotel Group.