NEW YORK—Vivreau announced that the company has become an official supporter of the Partnership for a Healthy America’s “Drink Up” initiative. Vivreau joins PHA’s Honorary Chair First Lady Michelle Obama and other celebrities in an effort to encourage people to drink more water more often.
Through its support, Vivreau has committed to assist in spreading awareness to the recently launched initiative which has been supported by celebrities who include Grammy winner John Legend, All-Star baseball player Curtis Granderson and actress and activist Eva Longoria among others. In the year ahead Vivreau has committed to numerous marketing efforts that include the redesigning of its reusable glass bottles that accompany their sustainable, on-site water bottling systems utilized throughout the hospitality and corporate sectors. The newly designed bottle will feature the Drink Up logo with Vivreau expecting to place more than 75,000 of these bottles into circulation within their client’s locations that range from top hotels and restaurants to corporate offices and Fortune 500 boardrooms from coast to coast. A portion of proceeds will also be donated to the PHA for the Drink Up initiative.
“We are thrilled to have Vivreau join the Drink Up initiative,” said Drew Nannis, Chief Marketing Officer for PHA. “Our supporters are what makes this initiative work, and adding a well-respected brand like Vivreau will only further our early success. We can’t wait to see the Drink Up logo on the beautiful Vivreau glass bottles in restaurants and around the country soon.”
“Vivreau is both very excited and proud to announce our support and join the First Lady in her efforts to encourage Americans to be healthy and drink more water,” stated Drew Hamilton, Managing Director for Vivreau USA. “We look forward to contributing and playing a role in this significant collaborative effort that encourages us all to benefit and be healthier by simply drinking more water more often.”
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