SINGAPORE—Radisson Blu announces a new partnership with This Works, the natural product line created by Kathy Phillips, Creative Director of Conde Nast Asia and a leading beauty and health expert. Available exclusively at Radisson Blu hotels and resorts around the world, the new guest amenity line, titled In Transit, pays homage to the lifestyle of the conscious traveler. The global rollout across all Radisson Blu hotels and resorts worldwide will begin in early 2014.
The This Works guest amenities line echoes the aspirations of the Radisson Blu guest, a world-traveler who seeks a comfortable, unique experience, enhanced by beauty essentials with aromatic fragrances and therapeutic effects. The In Transit range of products includes a shower gel, shampoo and rebalancing conditioner, as well as shower cap and vanity kits. Radisson Blu will also provide additional items like bath salts and healing hand cream in select hotels. The line features a signature fragrance, containing the revitalizing effects of green mandarin and rosemary.
Kathy Phillips describes In Transit as “an invaluable group of multi-tasking essentials that are versatile, hard-working, reliable, luxurious and natural.”
A ‘Natural Fit’ for Radisson Blu
“Radisson Blu continually strives to provide its guests with an upscale international hotel experience, and guest amenities are an important part of it,” said Rose Kutzli, Vice President, Branding, Radisson Blu. “This Works was a natural fit. The incredibly bold vision of Kathy Phillips is now brought to our guests at our more than 270 Radisson Blu hotels around the world. This Works’ vision is to deliver iconic solutions for modern beauty needs, drawing upon nature’s laboratory—responsibly. Our guests will be rewarded with this beautiful promise as they indulge at any Radisson Blu hotel or resort, near or far.”
“We are very proud to be able to offer This Works products exclusively to our guests staying in all Radisson Blu hotels,” said Lucinda Semark, Executive Vice President, Revenue Generation, Asia Pacific, Carlson Rezidor Hotel Group. “This Works and Radisson Blu are well matched as they are both stylish and sophisticated with an international appeal. This Works products will be well received by guests in Asia as they are always seeking natural remedies and organic care products to enhance their wellbeing and they will be available in all Radisson Blu hotels in Asia Pacific from Shanghai and Delhi to Phuketand Fiji starting from April 2014.”
Created exclusively for Radisson Blu, each amenity will be free of harsh chemicals and packaged with recyclable materials.
Go to Radisson Blu and This Works.
