Home Green Design Valley Forge Reacts to Cotton Costs, Holds Firm on 2011 Pricing

Valley Forge Reacts to Cotton Costs, Holds Firm on 2011 Pricing

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FORT LAUDERDALE, FLA.—With the prices of cotton continuing to rise dramatically around the world, Valley Forge Fabrics announced that it would lock in pricing for its Tencel+Plus through the end of the year. There have been several factors that have influenced the cotton price surge including flooding in Pakistan and China, stockpiling from cotton yarn suppliers in China, and the emerging middle class economies in Asia, India and South America.

Valley Forge has been able to secure long-term fiber contracts with Lenzing Fibers of Austria; the sole producer of Tencel+Plus Lyocell fiber from Eucalyptus. These long term contracts ensure more stable pricing of sheets, towels, duvet inserts, pillow inserts and mattress pads and encasements. The current fiber agreement guarantees Valley Forge fixed pricing through the end of 2011. Several major hotel brands have recently announced making Tencel+Plus a standard within their brands with several more announcements imminent.
 
Valley Forge Fabrics, a leader in sustainable textiles and the largest producer of decorative fabrics for hospitality, introduced its award-winning LIVING FRESH bedding line with Tencel+Plus eighteen months ago. Tencel+Plus Lyocell fiber is made from Eucalyptus and is blended with cotton for the LIVING FRESH line.

Highly Sustainable Resource

Eucalyptus trees are rapidly renewable resources known for their quick growth; properly trained foresters cut Eucalyptus trees above the root bulb and see their trees grow back to size within just five to eight years. All Eucalyptus fiber for LIVING FRESH with Tencel+Plus products are harvested from Forestry Stewardship Council (FSC) and/or Programme for the Endorsement of Forest Certification Schemes (PEFC) managed forests. The ability to produce Eucalyptus fiber while having almost complete recovery of the solvent is a giant step forward in the sustainability arena.

Another important environmental aspect is the use of water when comparing Tencel+Plus Eucalyptus to other natural fibers. Tencel+Plus Eucalyptus fiber requires 100 times less water during the fiber production than the manufacturing of cotton fiber.

In addition to the sustainability advantages of Tencel+Plus, the product also boasts inherent health and well-being benefits. Tencel+Plus absorbs moisture and releases it away from the body, creating a dry and cool sleeping atmosphere. This moisture reduction depletes bacteria without any additional chemicals or additives as bacteria is normally created by moisture trapped in polyester or cotton fabric during sleep.

“We knew we found the correct partner in Lenzing to develop Tencel+Plus for us,” says Michael Dobin, senior vice president of Valley Forge. “But to be able to offer our customers a price-stable product in a tumultuous world, only underscores the tremendous depth of our partnership, the long-term and stable supply of fiber, and the ability of the world’s largest fiber producer to deliver the world’s most sustainable fiber at a fixed price to the lodging industry.”

Go to Lenzing and Valley Forge Fabrics.

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