BROOMFIELD, COLO.—Vail Resorts Inc. and the National Forest Foundation have partnered together to raise money for conservation projects in the White River National Forest in Colorado and the national forests of Lake Tahoe Basin in California and Nevada, where Vail Resorts operates its five mountain resorts of Vail, Beaver Creek, Breckenridge, Keystone and Heavenly.
Throughout the 2006-2007 winter season, Vail Resorts will offer guests at its five mountain resorts the opportunity to participate in a special fundraising effort by contributing $1 on season passes, $1 on online lift ticket transactions, and $1 per room night at its Colorado-based lodging properties. Each dollar raised by Vail Resorts will be matched with 50 cents by the National Forest Foundation. Vail Resorts and the National Forest Foundation expect to raise up to $600,000 (including the matching funds), three to four times more than the National Forest Foundation’s next largest fundraising program of this kind.
Proceeds collected by Vail Resorts will be donated to the National Forest Foundation to fund conservation projects in the two forest areas, which total more than 2.3 million acres. The voluntary $1 contribution will be added to the total amount of a season pass, each online lift ticket transaction or lodging night rate and will be explained to guests prior to their purchase. The National Forest Foundation will administer a process to determine which conservation projects and nonprofit organizations are selected to receive funding. The funds will be used to implement on-the-ground conservation projects in recreation, wildlife habitat improvement and stream restoration.
“The national forests offer a spectacular setting for our five mountain resorts, where millions of people of all ages come each year to recreate together,” says Rob Katz, c.e.o. of Vail Resorts. “This program with the National Forest Foundation allows us to partner with our guests to further protect, enhance and improve upon these great natural treasures so they may continue to provide memorable experiences to those who enjoy recreating in them.”
The National Forest Foundation is a nonprofit partner of the U.S. Forest Service. The National Forest Foundation helps the Forest Service improve the health of the 192-million-acre national forest system, and takes action to bring about solutions.
“Projects funded by the National Forest Foundation must be responsive to local needs and involve community members and volunteers to achieve measurable conservation results,” says Bill Possiel, National Forest Foundation president. “With the company’s recent purchase of wind energy to reduce its carbon dioxide emissions and this initiative to raise funds for conservation projects in the two national forest areas, Vail Resorts has demonstrated genuine environmental leadership. We are proud to be a partner with them.”
Go to www.snow.com for more information.
