Throughout 2021, an average of 35,000 different people visited our website each month. Throughout the year, there were certain articles that captured those readers’ attention more than others. In many cases those articles were from previous years which proves that Green Lodging News has truly become an archive for research. Here then are the top 10 articles that garnered the most page views in 2021.
1. Why & How Polyurethane is Environmentally Friendly for the Construction Industry.
2. Virgin Hotels Reaffirms Commitment to Prioritizing Diversity & Inclusivity.
3. Feeling the Heart of Hospitality Throughout the Year–Especially This Year.
4. Five Different Ways Hotels Can Work to Boost the Local Economy.
5. Vail Resorts Reaches 50 Percent Waste Diversion Milestone, Invests Heavily in Renewable Electricity.
6. Research Proves Tendency for Virus to Cling to Bed Linens.
7. Some of the Advantages of Solar Rooftops on Hotels.
8. All K-Cup Pods Produced by Keurig Dr Pepper Now Recyclable.
9. Hotels That Are Going Plastic-Free.
10. How Air Quality Management in Hotels Can Make a Difference Against COVID-19.
What do I think the top stories or trends were in 2021? Looking back at the articles posted this year, it was a challenge to choose, but these top 10 certainly were in the running:
1. The pandemic and how our industry is reacting and how it has been impacted financially and through the loss of labor.
2. The passing of Arne M. Sorenson, President & CEO of Marriott International.
3. The Red Sea Development Company’s Red Sea Project and its many firsts.
4. The growing importance of sustainability in general, the demand for it by travelers, and the growing importance of common sustainability metrics at the industry level.
5. A higher recognition of the importance of diversity and equal pay and opportunities for minorities and women.
6. The increase in conversation around net-zero targets and specifically the Hotel Marcel project in Connecticut—a hotel that will meet net-zero energy standards.
7. The return of in-person meetings—sometimes very successful, sometimes with mixed results.
8. The continued growth of green or somewhat green brands such as 1 Hotel, Element, Home2 Suites by Hilton, Soul Community Planet (SCP), Six Senses, Conscious Certified Hotels, etc.
9. The explosion in interest in wellness and its related trends.
10. The return of programs to identify properties as green—particularly in booking engines.
There were many others I could have mentioned here. What do you think? What event or trend impacted you the most in 2021? I would love to know your thoughts. I can be reached at email@example.com.
Who is Your Sustainability Champion?
Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at firstname.lastname@example.org.
Looking for Guest Columnists
Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at email@example.com.
Get in the Green Suppliers Spotlight!
Green Lodging News, lodging’s leading environmental news source, publishes Green Suppliers Spotlight, an e-blast to 22,625 subscribers that features the lodging industry’s leading green products and services. The e-blast features multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)
Green Suppliers Spotlight is published weekly on Thursdays to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)
Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each month, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs.
Planning Advertising for 2022?
Green Lodging News is accepting reservations for advertising spots for 2022. Many excellent spots are available on our website and in the weekly e-mail newsletter. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2021 or 2022 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at firstname.lastname@example.org. Media kits can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.
Newsletter & Green Supplier Spotlight Circulation
The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 22,625. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail email@example.com to be added to our list.
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As always, I can be reached at firstname.lastname@example.org.