SEMINOLE, FLA.—Superior Uniform Group, Inc., the image apparel company, announced that its customer, Hilton Hotels, took home a winning trophy from this year’s National Association of Uniform Manufacturers and Distributors Image of the Year Awards ceremony. The Image of the Year Awards, held on March 6 at the Rio All Suite Hotel & Casino in Las Vegas, recognized leaders in the corporate uniform and image apparel industry. This is Superior’s fourth straight year claiming an Image of the Year win.
Judges evaluated each of the submissions using the following criteria:
• Overall design excellence of the program;
• Harmonious design within the environment where the outfits are worn and utilized;
• Innovativeness of the overall design;
• Effectiveness in meeting the image goals of the end-user;
• Innovative use of fabric, design and accessories to build an image fitting the corporation’s needs.
Superior’s design and merchandising team collaborated with Hilton executives on creating an apparel program that achieves both elegance and functionality. Hilton wanted an image program that incorporated their sustainability goals—focusing in on key environmental commitments of sustainability and full-circle recycling. They also wanted their image program to create a high level of employee satisfaction by being both comfortable and sophisticated. Since each property employs many different positions, they used color to create a serene yet elegant palette, blending natural tones with classic black accents. Superior’s Appel & Brooks brand of eco-friendly suiting, housekeeping, and maintenance garments was easily customized for Hilton’s tastes and reflected the grand style of the Hilton brand.
“We are proud to be working with Hilton Hotels, a brand that promotes sustainability throughout its hotels,” said Janice Henry, vice president of design. “Not only did we work to provide options that embodied the luxurious upscale image of Hilton, but the eco-friendly garments don’t require professional laundering either, which minimizes the use of chemicals during cleaning and reduces our carbon footprint on the earth.”
Go to Superior Uniform Group.
