OSHKOSH, WIS.—Continental Girbau Inc. recently unveiled a new website that includes improved navigation, more client videos, and additional content specific to every potential customer and end user.
“The new site is redesigned for easier navigation, which allows users to get the information they need fast,” says Mike Floyd, president of the company. “Our previous site relied on older technology that did not allow the level of transparency we desired between the customer and Continental. By changing our technology, the new site is more searchable—by search engines and users.”
Site visitors can immediately locate information by product type–washers, dryers, ironers, or industrial laundry products—or they can locate information via their market segment—vended, on-premise or industrial. Front and center on the home page are also industry links for specific types of on-premise laundries including fire departments, nursing homes, vet clinics, spas and hospitals, which further simplify the navigation process. From the home page, architects also have immediate access to specs, CAD drawings, sizing information and green product information.
“The site not only guides users to the information they need quickly, it features more content for users who may not have a great deal of knowledge about the laundry industry or the laundry products that best suit their needs,” says Amy Arnetveit, advertising and public relations manager. “Potential vended laundry investors can learn about the expected return on their investment; fire departments can learn about why programmable g-force is an important factor to keeping firefighters safe; and dairy farmers can learn how programmable washers can reduce the somatic cell counts in their milk production. There is something for every potential customer or user.”
Go to Continental Girbau.
