Home News & Features Steigenberger, IntercityHotel Partner with CHALLENGE4 to Stage Tour of Germany in VW...

Steigenberger, IntercityHotel Partner with CHALLENGE4 to Stage Tour of Germany in VW ID.3 Electric Car


FRANKFURT AM MAIN—Promoting innovation and e-mobility, Rainer Zietlow, an experienced tour driver with the Mannheim-based special agency CHALLENGE4, sent out a strong signal for the future viability of e-mobility recently as he embarked upon on a marathon 20,000-kilometer trip through Germany in a VW ID.3 electric car. Deutsche Hospitality supports this ambitious project by sponsoring overnight accommodation and catering costs. During their 64-day journey, Rainer Zietlow and his team will stay in hotels that operate under the Steigenberger Hotels & Resorts and IntercityHotel brand names.

The route begins in Oberstdorf, the southernmost settlement in Germany, and will end at the country’s most northerly car park located to the west of List on the island of Sylt. A highlight of this national expedition will be a visit to an SOS Children’s Village in Bernburg/Saale, which will receive a donation of 2,500 EUR for a housing project as part of the project. Rainer’s journey can be followed live on https://www.id3-deutschlandtour.com/ and students from the University of the Media (HdM) in Stuttgart will be supplying daily updates in text, photos and videos.

“We are very proud to have been selected as CHALLENGE4’s exclusive partner for this mammoth journey through Germany in a VW ID.3,” said Denis Hüttig, Vice President Operations Steigenberger Hotels & Resorts. “This underlines our constant commitment to sustainable and responsible business practices.” Christian Kaschner, Managing Director of IntercityHotel GmbH, added: “Numerous IntercityHotels have already installed e-charging stations and are able to provide information on car sharing providers and cycle hire. Our FreeCityTicket scheme also allows guests to use local public transport free of charge. This joint project with CHALLENGE4 will act as a motivation for the company to expand its activities in the area of environmentally friendly mobility even more.”

Rainer Zietlow is also looking forward to collaborating with Deutsche Hospitality: “I have plenty of experience with marathon car trips, and I currently hold three world records. Nevertheless, this tour is a particular challenge. My team and I will spend many hours on the road each day. Of course, it will be great to know that welcoming staff and a comfortable bed will be waiting for us every evening and that we will be fortified by a good breakfast in the morning.”