MIAMI—SH Hotels & Resorts, a sustainable hotel brand management company that operates 1 Hotels, Treehouse Hotels & Baccarat Hotels & Resorts, announced the hiring of Toni Stoeckl as Chief Marketing Officer. In the CMO role, he will be responsible for each brand’s larger marketing strategy with a focus on the consumer brand experience and creating a 360° marketing approach as the company enters a period of robust international growth. Stoeckl will also play an important role as the organization enhances its commitment to and execution of its mission to provide a preference-driven, forward-thinking, and memorable customer journey that starts at the moment of booking.
“We’re thrilled to welcome Toni, who brings incredible experience to the team. We see Toni as a key hire while we build a best-in-class executive team for our mission driven brands and believe he will deliver pivotal leadership as SH Hotels & Resorts heads into an exciting period of exponential growth,” said Raul Leal, CEO at SH Hotels & Resorts.
Hospitality is in Stoeckl’s DNA. Born into a family of Austrian and German hoteliers and restaurateurs, he has been helping guests discover new experiences since he could walk and talk. Armed with that pedigree and an entrepreneurial spirit, Stoeckl led the creation and growth of game-changing luxury and lifestyle brands. Central to each charge has been forging connections with consumers (both internal and external) that are not only purpose-driven, but immersive and enduring, as well.
His journey started at Starwood Hotels & Resorts, where he helped shape W Hotels during its early, formative years, creating much of the brand’s unique experiences, signature programming and innovative partnerships. At Marriott International, he pioneered the creation of the first-ever lifestyle brand portfolio within the company. This undertaking included the transformation of Renaissance Hotels and partnering with the team at EDITION Hotels to establish the belief system, cultural framework and experience proof points as the brand made its highly anticipated debut. He led the worldwide launch of AC Hotels, growing the brand from a forward-thinking family company in Spain into an experiential lifestyle brand with record-breaking growth. Stoeckl disrupted the industry even more with the debut of Moxy, by creating an unapologetically playful experience, through hyper-relevant audience engagement—and while breaking a few rules along the way.