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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

New GBAC STAR Facility Directory Released

NORTHBROOK, ILL.—The Global Biorisk Advisory Council (GBAC), a Division of ISSA, launched its GBAC STAR Facility Directory. This new web-based tool allows users to identify facilities that have earned or committed to achieve GBAC STAR accreditation, the designation reserved for facilities that have demonstrated a thorough approach to cleaning, disinfection, and infection prevention. “We’re excited to unveil this new tool to help the public discover which facilities are taking important steps forward with their approach to cleaning,” said GBAC Executive Director Patricia Olinger. “The GBAC STAR program has more than 250 facilities accredited and 3,000-plus committed to accreditation in more than 80 countries,...

Steigenberger, IntercityHotel Partner with CHALLENGE4 to Stage Tour of Germany in VW ID.3 Electric Car

FRANKFURT AM MAIN—Promoting innovation and e-mobility, Rainer Zietlow, an experienced tour driver with the Mannheim-based special agency CHALLENGE4, sent out a strong signal for the future viability of e-mobility recently as he embarked upon on a marathon 20,000-kilometer trip through Germany in a VW ID.3 electric car. Deutsche Hospitality supports this ambitious project by sponsoring overnight accommodation and catering costs. During their 64-day journey, Rainer Zietlow and his team will stay in hotels that operate under the Steigenberger Hotels & Resorts and IntercityHotel brand names. The route begins in Oberstdorf, the southernmost settlement in Germany, and will end at the...

Wynn Resorts CEO Offers Vision to Accelerate Return of Events & Entertainment to Las Vegas

LAS VEGAS—In an Op-Ed published by The Nevada Independent, Wynn Resorts CEO Matt Maddox offers insight on how to get Las Vegas entertainment, nightlife, and conventions back up and running safely. The multi-layered approach is centered around a robust health and safety plan and the implementation of an on-site testing lab located at Wynn Las Vegas. Following is the Op-Ed in full as originally published, detailing how the introduction of rapid tests and the creation of “safe zones” will accelerate Nevada’s recovery: “As a long-standing member of the Las Vegas community and the current CEO of Wynn Resorts, I have been...

Company’s Self-Serve Beer Tap System Eliminates Waste, Increases Profits

NATIONAL REPORT—Illinois-based PourMyBeer is making it easy to eliminate beer waste while significantly increasing sales and profits at the same time. The company has developed a tap wall system that frees up space in a bar and puts the pouring in the hands of customers who can social distance while choosing up to more than 100 beers on tap. Taps are sanitized between use but customers can choose to use gloves if they wish. “It is about making people feel comfortable,” says Josh Goodman, Founder and CEO of PourMyBeer. “The act of showing customers that you sanitize the taps or...

New WTTC Campaign Highlights the Social Benefits of Travel & Tourism

LONDON—A major social media campaign has been launched to raise awareness of  the wide-ranging social benefits of travel by the World Travel & Tourism Council (WTTC). The new initiative asks travelers to think about the positive social impact that travel makes to people, places and communities dependent upon the travel and tourism sector for their livelihoods. It also encourages people around the world to share stories of how tourism has made a difference and changed their lives. The campaign strapline “Travel the world. Make a difference” is inspired by the deeper positive socioeconomic and cultural benefits, which each and every trip can...

Vail Resorts, PepsiCo Expand Partnership to Advance Sustainability Goals

BROOMFIELD, COLO.—Vail Resorts and PepsiCo announced an expansion of their longstanding partnership to 18 additional Vail Resorts locations across North America, including Whistler Blackcomb in British Columbia, Mount Snow in Vermont, and Hunter Mountain in New York. In addition to renewing and expanding their product distribution partnership to now 33 total resorts globally, PepsiCo committed to a significant investment annually in projects that support Commitment to Zero, Vail Resorts’ sustainability pledge to achieve a zero net operating footprint by 2030, including zero waste to landfill. Through a multi-year sustainability roadmap, the companies will focus on waste reduction, including reducing beverage and...

MGM Resorts Announces Comprehensive Health & Safety Plan For Meetings & Conventions

LAS VEGAS—MGM Resorts International announced a comprehensive plan designed to facilitate the safe return of meetings and conventions at the company’s properties in Las Vegas and throughout the United States, subject to local regulations and restrictions. MGM Resorts’ “Convene with Confidence” plan is the result of months of work with experts and builds on the company’s Seven-Point Safety Plan to provide a comprehensive approach to health and safety. This includes the option for a multi-layered health screening process using CLEAR’s Health Pass and utilizing on-site rapid, molecular COVID-19 testing that can deliver results within approximately 20 minutes. “The health and safety...

Leading Hyatt Brand Exhale Teams Up with Amazon for Launch of Amazon Halo

CHICAGO—Hyatt Hotels Corp. announced a new collaboration between Hyatt’s Exhale brand and Amazon Halo, a health and wellness membership that uses technology to provide personal wellness insights and offers ways to improve users’ everyday health. Powered by a mobile app and accompanying wristband, the newly launched Amazon Halo service combines science-backed tools and Exhale’s streaming video platform, Exhale On Demand, to help users build healthier habits for life. Available for early access now, the Amazon Halo service gives users and Exhale members greater accessibility to Exhale On Demand’s fitness programs. Exhale On Demand fitness-focused Labs offered on Amazon Halo are one-to-four-week trackable challenges—like...

Marriott Bonvoy Launches Marketing Partnership with National Park Foundation

BETHESDA, MD.—During these extraordinary times, more and more Americans are seeking to escape their homes and spend time in the great outdoors. Marriott Bonvoy, Marriott International’s travel program, announces its marketing partnership with the National Park Foundation (NPF), the official nonprofit partner of the National Park Service. The introduction of a dedicated travel planning website makes it simple for members to take advantage of discounted rates for stays at Marriott’s 406 properties located near national parks, as well as the option to redeem points for America the Beautiful—The National Parks and Federal Recreational Lands Annual Passes and to donate...

Entrepreneur Develops Elite Room Concept for COVID-19 World

DENVER—Scott Milne*, Lead Energy Auditor and Commercial Consultant for Denver-based Rocky Mountain Efficiency Group, has launched the Elite Room concept to give hoteliers—“even the Days Inns of the World are looking for a solution,” he says—a leg up on their competition in the race to provide the safest and cleanest rooms for guests. “You have got to make people think your guestrooms are cleaner than their own home,” says Milne, a LEED GA. Now available, the Elite Room package consists of elements ranging from air purification to room disinfection to filtering chlorine from the shower you bathe in. “I came up...