Home Publisher's Point of View New Green Brand to Watch in 2018—Eaton Workshop

New Green Brand to Watch in 2018—Eaton Workshop

Glenn Hasek

It most definitely will not be your typical hotel. As reported on Green Lodging News in late December, a new global brand—Eaton Workshop—will debut in Washington, D.C. early this year. I reached out to the company to land an interview with the brand’s Founder and President, Katherine Lo, but was told she is not currently available. Eaton Workshop’s business model is a bit complex, but each location will offer the physical resources of a hotel, modern day social working club, radio station, cinema, wellness center, restaurants and bars, retail, art gallery, event spaces, and more. According to the brand, “Eaton Workshop will bring together activists and artists from around the world to instigate meaningful and positive impact, and to simply hang out, indulge (cocktails, anyone?) and follow their bliss.”

Eaton Workshop is part of the portfolio of Hong Kong based Great Eagle Holdings Ltd, which is also the parent company of Langham Hospitality Group, both helmed by Chairman, Ka Shui Lo. Eaton Workshop will open its first property and flagship hotel concept in the downtown area of Washington, D.C., in early spring 2018. A second outpost will open in 2018 in Hong Kong’s emerging Kowloon neighborhood, with ensuing locations in San Francisco and Seattle.

Eaton D.C. will serve as a hub for journalists, pioneers and changemakers. Going beyond a hotel, Eaton D.C. aspires to be a press club, a sanctuary for intelligent thought, and a canvas for rising neighborhood talent. Its culinary vision will be led by Chef Tim Ma (of Kyirisan in D.C.). Eaton D.C. will have 209 hotel rooms, a radio station, a 50-person cinema, a wellness center with yoga, meditation and alternative treatments, a coffee shop and juice bar, a restaurant and bar, a rooftop bar, an event space for up to 182 people, rotating art exhibits, and a co-working club that can accommodate up to 370 members.

Design Will Reflect the City Hotel Resides In

A press release about the new brand stated: “Eaton Workshop Eaton Hotel will offer a novel type of hotel experience in key cities around the world to those seeking inspiration, innovation, and impact. The properties will provide amenities for residing guests, locals and house members to congregate over a shared mission to foster creativity and consciousness-building. Eaton Hotels will offer provocative content and programming, social and creative incubators, as well as a new and thoughtful approach to food and beverage, wellness and the arts. Each hotel’s ethos and design will reflect the city it resides in, resulting in a diverse portfolio of properties that are aligned with a shared mission.”

Eaton House is a dynamic take on a working club, a physical hub for a global tribe of innovators, progressive thinkers, and creatives. Eaton House will offer private, shared and communal workspaces in each Eaton Hotel, providing an optimal setting for brainstorming, meeting and collaborating. Members will have full access to the adjacent hotel’s hospitality offerings, and to the House’s own networking series and member events. The business model is sure to even out the occupancy highs and lows that come with running a hotel.

Through a rich and varied media program, Eaton Workshop will produce, curate and distribute digital content, creating an honest take on today’s important issues—immigration, women’s rights, race in the United States, climate change, food waste, health care and more—from modern thinkers, dreamers, and doers. Across its properties, the brand will host music and art shows, activist and thought-leader speaker series, film screenings, curated dinners, residencies, radio interviews, fireside chats, wellness retreats, and more.

Eaton Workshop is committed to giving back to the local community and making a positive, lasting impact. Part of Eaton Workshop’s mission is to build an impactful brand from the inside out by approaching sustainability from three angles: economic, environmental, and cultural. Eaton Workshop will play a constructive role in pushing the hospitality world towards a greater ecologically conscious practice by selecting construction materials from sustainable sources, creating partnerships with organic bath products and organic mattress companies, installing a rooftop organic garden and wind turbine, practicing aerobic food waste decomposition, monitoring the sustainability of its food sourcing, and more.

Be sure to continue to read Green Lodging News for additional details on this emerging brand.

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