WESTON, MO—McCormick Distilling Co., Inc. has confirmed plans to introduce 360 Vodka, the world’s first “green” vodka, through its new division, Earth Friendly Distilling Co. 360 Vodka is a super premium brand designed to compete with the world’s finest vodkas. It’s the world’s first eco-friendly premium spirit. The introduction and rollout of 360 Vodka, which is currently under way, establishes a new paradigm in the distilled spirits industry, which is built around a complete philosophy and commitment to eco-awareness throughout the product development and packaging process.
“We are proud to set a new standard in the distilled sprits industry,” says Ed Pechar, chairman of McCormick Distilling Co. “As Americans have shown increased interest in the environment and in ‘green,’ environmentally-friendly products, we have produced a super premium spirit that not only stands on its own as a superior tasting vodka but is eco-friendly in every stage of distilling, packaging and marketing.”
The distillation of 360 Vodka uses only the finest American grain to achieve its distinctive quality and ensure a silky smooth finish. Using a unique, state-of-the-art production process, 360 Vodka is distilled four times using the column distillation process, and then filtered five times using a proprietary filter system that removes virtually all impurities.
Efficient Distillation Process
“The quality of vodka depends upon the distillation process and the filtration of impurities,” Pechar says. “Our distillation process is 200 percent more efficient than the conventional pot still method and our proprietary charcoal coconut shell filter system, which takes out virtually all impurities, is second to none in the industry.”
What sets 360 Vodka apart from all other premium spirits is its commitment to producing, packaging and marketing the product in the most ecologically friendly manner possible. 360 Vodka will be packaged in a strikingly clean, crystal-like bottle that is made from 85 percent recycled glass with a unique closure. The label and all marketing materials are being produced using the most ecologically friendly materials, methods and procedures available.
In addition, Earth Friendly Distilling announced plans to support eco-friendly “green” organizations dedicated to the betterment of our environment through its “360 Close the Loop” campaign where the company will donate up to $1.00 to selected groups and organizations for every bottle cap that is returned to the distillery.
“Business doesn’t exist in a vacuum segregated from the everyday world,” Pechar says. “Our customers are our neighbors and that is why we are committed to doing everything we can to better the world we live in. Our company is evolving in order to achieve a ‘greener’ world through the manufacturing, packaging and marketing of our products.”
Go to www.vodka360.com.
