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Legacy Vacation Resorts All In with Business for Good Approach

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Glenn Hasek

In March, Orlando, Fla.-based Legacy Vacation Resorts (LVR) announced that it had officially achieved Certified B Corporation status. Clean the World, also in Orlando, is another organization that has achieved the B Corporation designation. If you do a search on Hospitality on the B Corporation site, you will find just 15 businesses listed. Among them: Taos Ski Valley, Inc., Qbic Hotels, and the Sleeping Lady Resort. Other hospitality-related businesses can be found under other categories such as Catering & Meeting/Event Management and Travel & Leisure. There are currently more than 2,500 Certified B Corporations in more than 50 countries. One of the most well-known companies: Patagonia, Inc.

This past week I had an opportunity to meet with Jared Meyers, Co-Owner of LVR. Jared is very passionate about the Certified B Corporation program and is doing everything he can to spread the word about it. Jared co-founded the Florida for Good movement, which funds free resources and events to facilitate the spread of business for good and the Certified B Corporation program. Since its inception, LVR has donated more than $50,000 to Florida for Good’s charitable endeavors, with Meyers also dedicating a significant amount of his personal time and income to its growth.

“B Corporation looks at the entire business and how it treats the environment, community, employees and governance,” Meyers says. Participants first complete the free B Impact Assessment. While using the Assessment, one can set goals for improvement, compare one’s performance to similar companies, and learn best practices pulled straight from the Certified B Corp community. The assessment is evaluated by B Lab. Participants are asked to supply supporting documentation. As one example, Meyers says LVR had to submit proof, by county, that it pays its employees a living wage.

A Reasonable Annual Fee

Once the Assessment and supporting documentation is validated (a minimum score must be met), a business can become a B Corporation. There is a reasonable annual fee scaled to the size of the business. Fees start at $500 a year. Companies with more than $1 billion in annual sales will pay $50,000 or more. Participants must recertify every three years. There is no initial onsite audit, but one can occur over time. Representatives of B Corporations gather annually at a Champions Retreat. There are also regional gatherings.

In addition to its Certified B Corporation Status, LVR is a member of 1% for the Planet and donates 1 percent of sales to charitable causes. LVR also offsets the carbon footprint of the stay of each guest who books through the LVR website. LVR offers an option for guests to donate 5 percent of their reservation to a charity of their choice and has a goal of reducing its carbon emissions by 25 percent by 2025. The company is doing that through retrofits as it renovates its properties—LED lighting, water-saving fixtures, insulation, occupancy sensors and more. The company is also a partner of Conscious Capitalism International, an organization that maintains a philosophy based on a simple idea that when practiced consciously, business innately elevates humanity.

“With these various internal changes, partnerships and our B Corp certification, I sincerely believe we will experience company growth, as well as an additional type of traveler at our properties,” said Meyers in a press release announcing the B Corp certification. “These new travelers will share our values and place importance on social responsibility, environmental responsibility and sustainable travel when it comes to selecting their accommodations. I am looking forward to the relaunch of the brand and the many ways in which the company will contribute to the greater good for years to come.”

Green Lodging News Welcomes Boxed Water Is Better to Directory

Green Lodging News welcomes Boxed Water Is Better to its Green Product & Service Directory in the Water/Sustainably Packaged category. Guests want to do all they can to help end the plastic pollution problem. Boxed Water offers award winning pure water in a box that is made from 74 percent sustainable materials (paper). When Boxed Water Is Better customers post pictures on social media, the company will plant two trees in national forests. Boxed Water Is Better has planted 790,000 trees so far. Boxed Water is Better can also help hotels organize events that support sustainability. Visit boxedwaterisbetter.com, e-mail hello@boxedwaterisbetter.com, or call (844) 429-3987.

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Who is Your Sustainability Champion?

Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.

An All-New Advertising Opportunity!

Green Lodging News, lodging’s leading environmental news source, announces the launch of Green Suppliers Spotlight, an e-blast to 19,192 subscribers that features the lodging industry’s leading green products and services. The e-blast features multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)

Green Suppliers Spotlight is published weekly on Thursdays to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)

Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each month, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs. The Green Suppliers Spotlight e-blast will also be available in the Suppliers Spotlight Archive section of the Green Lodging News website.

Planning Advertising for 2019?

Green Lodging News is accepting reservations for advertising spots for 2019. Many excellent spots are available on our new website and in the weekly e-mail newsletter. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2019 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com. A media kit can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.

Newsletter & Green Supplier Spotlight Circulation

The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 19,192. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail editor@greenlodgingnews.com to be added to our list.

Green Lodging News & Social Media

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As always, I can be reached at editor@greenlodgingnews.com.

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