WILMINGTON, MASS.—In the heart of the fashionable Garment District in New York City, LEDVANCE LLC, the makers of SYLVANIA general lighting, announced its new SYLVANIA Natural Series of LED lighting products with TruWave Technology. This LED portfolio offers the best alternative to natural light by mimicking the natural light spectrum to deliver Natural Light for Natural Living. In addition to supporting an improved sleep/wake cycle, this robust industry-first LED portfolio delivers superior dimming and less intense blue light for reduced eye strain. It also helps you see realistic vivid colors and enhance your color experience with high CRI and exceptional color contrast. Starting with clear filament and frosted 40W, 60W, 75W and 100W equivalent A19 LED light bulbs in March, the SYLVANIA Natural Series will include lighting products for virtually every part of a home or business, including A15s, B10s, BR30s, Edison ST19s, R20/BR40s, PARs, Globes, Tubes, Panels and RT Downlights.
“LEDVANCE stands for advancing light, and today’s announcement is another example of how we are delivering on that promise for our consumer and commercial customers,” said Lawrence Lin, global CEO and Managing Director of the U.S. and Canada region, LEDVANCE. “By delivering Natural Light for Natural Living with our new SYLVANIA Natural Series with TruWave Technology, we are adding value for our customers who want superior illumination at affordable price points. I am very proud of all of our employees in the U.S. and around the globe who helped make this industry innovation a reality.”
Natural Light for Natural Living
“Natural Living is about enjoying what nature offers, in our homes with friends and families and where we work, throughout our days and our nights. Natural Light for Natural Living brings the positive feelings of happiness, relaxation, warmth and safety from nature into your home and business for you and your friends, families and co-workers to enjoy. What if the light you use in your home and business could positively influence your health and well-being like Natural Light does? Now it can, thanks to SYLVANIA Natural Series with TruWave Technology,” said Wolfgang Mailaender, Head of Marketing for US and Canada, LEDVANCE LLC.
SYLVANIA Natural Series A19 LED light bulbs will be available on Amazon in early March, with additional products available online and nationwide in major retailers and through electrical distributors in the spring and summer. LEDVANCE will be showcasing to the commercial market its SYLVANIA Natural Series at LIGHTFAIR International which is taking place in May 2020 in Las Vegas. The portfolio is ideal for a wide variety of vertical applications like classrooms, retail locations, and residential and office buildings. It also helps contractors and distributors differentiate themselves with superior LED products that deliver clean, natural light under the trusted SYLVANIA product brand.