Home Green Design Koroseal Emphasizes Creators, Creating Campaign at HD Expo

Koroseal Emphasizes Creators, Creating Campaign at HD Expo


FAIRLAWN, OHIO—Koroseal, a leading name in interior finishes, announces the launch of its dynamic new brand. Building on a foundation of product performance and customer support for more than six decades, this transformation marks a pivotal moment for Koroseal as it adapts and innovates to demonstrate its commitment to the industry. To ensure the rebrand effectively connects with and reflects the entire interiors community, the company collected and incorporated thoughtful feedback from its customers.

“In the ever-evolving interior design industry, our customers face a dual challenge: staying ahead of trends while delivering functional, awe-inspiring spaces. By embracing innovation, enhancing our manufacturing capabilities, and fostering collaboration, we empower our customers to transform their visions into reality,” said Matt Sepsey, Senior Vice President of Brand Strategy.

Koroseal redefined itself through unique experiences at HD Expo, a refreshed digital presence, and brand activations that celebrate the essence of its new Creators, Creating campaign. Inspired by its new brand identity, an art installation that represents the spirit of collaboration, creativity, and transformation was prominently featured in the lobby of HD Expo.

Suitable for a Variety of Applications

Koroseal and Arte featured intricate specialty designs, bold new digital and performance wallcoverings, and acoustic solutions suitable for a variety of hospitality and contract applications at their HD Expo booth.

The Calling All Creators design contest asked the design community to inspire a new digital wallcovering design by submitting a design that emulates transformation and sparks innovation. The winner will receive an all-expenses-paid trip to Louisville, Kentucky to collaborate with the Koroseal design team to interpret their design and bring it to life.

“Koroseal is committed to transforming from a product-centric company to a customer- and solutions-centric organization. The evolution began internally with strategic investments in our people, strengthening partner relationships, realigning our organizational structure, and developing new go-to-market strategies. I look forward to achieving new milestones and exceeding our customers’ expectations,” said John Murray, CEO.