WICHITA, KAN.—Value Place, the United States’ largest economy extended-stay lodging brand, unveiled a refreshed property standard that delivers cost efficiency and convenience for operators and new room features for guests. The new “Value Place 2.0” design carries more than 30 significant enhancements that range from more energy-efficient lighting and appliances to improved locking systems and expanded storage and counter space.
Value Place’s property in Alpharetta, Ga., is the first location to incorporate the 2.0 features throughout the building. Intended as the established standard for all future development, the upgrades are being implemented in all new Value Place properties and phased in at existing locations.
Several components introduce greater operational efficiency, such as improved energy-saving refrigerators and new, 7,000-BTU packaged terminal air conditioners with remote management to ensure units run only when needed. Corridors feature LED lights for lower utility costs and less-frequent bulb changes, while motion sensors in guestrooms control lighting without wasting energy.
“We are very excited to roll out the first substantial overhaul of our concept since we opened the first Value Place 10 years ago,” said Kyle Rogg, Value Place President and Chief Operating Officer. “We listened to our franchisees, our managers and, of course, our guests to create dynamic improvements that make the Value Place experience even more user-friendly.”
Housekeeping Upkeep Made Easier
Operators benefit from new 2.0 upgrades that make housekeeping upkeep faster and easier, including luxury vinyl tile flooring, wall-hung furniture, accessible bed bases, laminated kitchen walls and integral bowls in bath vanities. Guests will find dresser/TV stands with extra storage, ceramic cooktops that provide more counter space, and in-room shelving and rail systems that make hanging and retrieving clothing smoother.
Other 2.0 features combine guest convenience with reduced maintenance and replacement costs. A new radio-frequency identification (RFID) system opens door locks by “reading” the key card, eliminating the need to rekey cards and creating less wear and tear on the opening mechanism. Rooms also feature improved toilet tank hardware to cut the risk of costly malfunctions.
A $100 million private equity investment from New York-based Lindsay Goldberg LLC, announced in January, is facilitating the upgrade of existing properties and the development of additional locations to meet the new 2.0 standard.
Rogg noted Value Place’s new design features “combine to deliver significant operating efficiencies and cost savings that we believe will be very attractive to our franchise and corporate investors.”
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