HONG KONG—With an urgency to curb climate change and help the planet, green packaging solutions company, ChoosePlanetA, has launched a new alternative to single-use paper cups—THE GOOD CUP.
The unique and patented paper cup comes with an integrated top flap that easily folds and locks into place which does away with the traditional use of plastic lids. Made from a bio-based, 100 percent certified home compostable paper, it is also free from PE (Polyethylene) coating.
One of the key advantages is that it is produced using the same machines as those used for traditional paper cups, and because no plastic lids are required, switching to THE GOOD CUP translates into a 40 percent reduction on storage space, transportation volume and carbon footprint. In other words, a substantial cost savings.
“Most sustainable solutions and plastic alternatives are in general two to three times more costly in
the packaging industry. THE GOOD CUP is not only highly sustainable, but it also offers cost savings,” said Cyril Drouet, Co-Founder and Managing Director of ChoosePlanetA.
Spill-Proof Design
Another key advantage of THE GOOD CUP is that it allows for a superior drinking experience. The secure lid locking (haptic response) and spill-proof design is a welcoming feature for both baristas and consumers, while the curved design aligns with the mouth’s contour to ensure the spout is always positioned perfectly in relation to the face and mouth. This also means that brand logos will always be in the same position on the cup when consumers drink or hold THE GOOD CUP.
For these reasons, the new breakthrough solution proves to be a “win-all” solution for both companies and consumers. On the one hand, THE GOOD CUP can help companies to reduce dependence on plastic and operation costs; on the other, it meets the demands of today’s consumers who are increasingly more concerned with the environmental impact of their purchases.
“The impact of THE GOOD CUP’s use is far-reaching and varied; from creating significant savings at the point of production and increasing brand awareness to its most crucial and necessary impact—helping to alleviate the environmental crisis by removing plastic, one lid at a time,” said Drouet. “It is our mission to protect the planet by helping brand owners, manufacturers and distributors in the food and beverage industry to meet their sustainability goals while elevating the consumer experience in order to increase brand loyalty and reduce cost.”
“Consumers will not feel guilty about consuming plastic and truly feel great drinking from a disposable cup that doesn’t do harm to the environment. After all, the planet is the most important thing to humans as there is no Planet B.”
