NEW YORK—Arlo Hotels, an independent hotel brand, announced the launch of Arlo Cares, a sustainability program designed to spark eco-conscious changes in travel and serve as a home base for green-minded travelers.
Arlo Cares encourages guests, locals and partners to embrace a more Earth-ethical way of living, and is launching with an educational speaker series, community outreach opportunities, documentary screenings, charitable celebrations and more.
Known for pushing the boundaries in the independent hotel sphere, Arlo was one of the first hotel brands in New York City to commit to phasing out single-use plastics throughout all hotel activity. Arlo NoMad and Arlo SoHo have eliminated more than 1.1 million pieces of plastic waste to date, and a real-time counter at arlohotels.com displays this climbing number, which is currently growing at a pace of 158 items of plastic saved per hour. This ticker serves as a constant reminder of how careful choices about plastic consumption can make a big impact on the local and global community.
“We have always been committed to sustainability, looking to not only preserve the living environments surrounding our projects, but to actually enhance the ecospheres in which we’re working,” said Oleg Pavlov, CEO of Quadrum Global and founder of Arlo Hotels. “Hotels are a gathering place for so many people in various walks of life, and we hope that as conscious travelers walk through Arlo’s doors, they will be inspired to become friendly ambassadors for this great cause.”
Many Activities Planned
Arlo is not only committed to a sustainable vision of hospitality through operational adjustments and eco-friendly building functionalities, but is turning a new leaf for the industry by cultivating a community dedicated to inspiring change and reducing the industry’s collective carbon footprint. Upcoming Arlo Cares programming includes:
- (September 15, 2018): Kicking off Arlo Cares with a splash, Arlo is hosting an Ocean Cleanup at Rockaway Beach in celebration of International Coastal Cleanup Day. Arlo Cares has proudly partnered with the Rockaway Waterfront Alliance for this event, an organization dedicated to advancing the physical, economic and social sustainability in the Rockaway Peninsula.
- (September 15 to 16, 2018): To further foster excitement and passion for the sustainable community, Arlo Cares is hosting its inaugural Rock-a-Fest, a weekend of live music performances, wellness services, eco-friendly pop-up shopping and more. Rock-a-Fest will bring together innovators in the green space, including vendors like Flow Hydration, Sandrine B Jewelry, and Modrn Sanctuary.
- Taking place on a monthly basis, Arlo Cares will be bringing together thought leaders in the eco-friendly space to discuss the benefits of a green lifestyle, and how to make small yet mighty shifts in day-to-day living. The inaugural PARLOur Talk, “WAYE Talks: The Future of Fashion & Sustainability,” will take place on September 12 at Arlo SoHo, spotlighting the shift toward sustainability in the fashion industry.
Arlo’s popular movie nights will transform once a month into a screening session showing captivating films and documentaries highlighting environmental issues plaguing our world. The first film will be “True Cost” on September 4, a groundbreaking documentary that pulls back the curtain on the environmental price paid for fashion.
“Community is at the core of our brand; we’re always trying to create an organic, social environment that encourages creative connections and friendly interactions between guests, staff and the local community,” said Javier Egipciaco, Managing Director of Arlo Hotels. “As a native New Yorker, I know what this city can accomplish when it’s inspired to overcome a challenge. We’re excited to serve as a home base for the eco-conscious community, and do our part to leave the world a more beautiful place.”