BANGKOK—Adding another layer to its sustainability pledge, luxury hospitality brand Anantara Hotels and Resorts is rolling out its signature CSR program “Dollar for Deeds” at all of its properties worldwide. First introduced almost a decade ago at select hotels in Thailand, Anantara’s home base, the initiative has been integrated into the growth strategies of the brand globally.
Designed as an opt-in program for guests, Dollar for Deeds encourages travelers to give back to the community by donating to a range of worthy causes, each handpicked to impact the environment, sustainability, and the community in the most effective way. Under this program, guests can donate one dollar per night of their stay, with Minor Hotels matching their contribution dollar for dollar and donated to CSR partners internationally. By agreeing at the time of check-in, Anantara guests not only enjoy a luxurious stay that is rich in discovery, but leave with wonderful memories of their experiences, knowing that they have made a positive difference to the local environment and community.
In Thailand, funds raised are dispersed equally between three chosen and vetted causes: The Princess Sirindhorn Craniofacial Centre at Chulalongkorn Hospital in Bangkok to provide comprehensive care for mainly children with craniofacial abnormalities; The Mai Khao Marine Turtle Foundation that looks after all turtles that nest in Phuket including the critically endangered giant leatherback; and The Golden Triangle Asian Elephant Foundation where rescued street elephants enjoy a peaceful life in Northern Thailand and wild elephants and their habitat are protected.
Other projects around the world include holistic coral reef protection in the Maldives; vulture nest monitoring, raptor protection and humpback whale monitoring in Oman; gibbon, peacock and otter releases in Cambodia; providing care & vocational training for disabled children in Vietnam and Indonesia; supporting local farmers and local fishing communities in Africa and reforestation projects in China and Malaysia.
According to John Roberts, Group Director of Sustainability & Conservation for Minor Hotels, Anantara’s parent company, “Sustainability has long been a key pillar of our operating philosophy and, increasingly, it is not only a global need but also a requirement from both our investors and guests. By making Dollar for Deeds accessible globally, we can support more worthy causes around the world while encouraging individual sustainability journeys and changing the definition of purposeful travel in our neighboring communities and ecosystems. For the expansion I am particularly proud of the way our properties outside Thailand have embraced the spirit of the program and chosen amazing local causes to support.”
