Home Kitchen & Laundry Three Important State of the Industry Reports Released in One Week

Three Important State of the Industry Reports Released in One Week

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Glenn Hasek

There were three reports to note this past week. The first one: “Ecotourism Market by Traveler Type (Solo and Group), Age Group (Generation X, Generation Y and Generation Z), and Sales Channel (Travel Agents and Direct): Global Opportunity Analysis and Industry Forecast, 2021–2027.” The second report: “AHLA’s State of the Hotel Industry 2021”. The third report from the National Restaurant Assn. (NRA): “2021 State of the Restaurant Industry Report.

The reports are packed with news both good and bad but here are some of the highlights (and lowlights unfortunately):

The global ecotourism industry generated $181.1 billion in 2019, and is projected to garner $333.8 billion by 2027, witnessing a compound annual growth rate (CAGR) of 14.3 percent from 2021 to 2027. Increase in travel and tourism to unique destinations, inclination toward exploration of wildlife, coral reefs, and pristine undisturbed natural areas, and a surge in focus on sustainability is driving the global ecotourism market.

Based on traveler type, the group segment contributed to the highest market share, accounting for nearly four-fifths of the global ecotourism market in 2019, and will continue its leadership status throughout the forecast period. The solo segment is expected to manifest the fastest CAGR of 15.9 percent from 2021 to 2027.

Based on age group, the generation Y segment accounted for the largest share in 2019, holding nearly three-fifths of the global ecotourism market, and is projected to maintain its lead position during the forecast period. However, the generation Z segment is expected to witness the highest CAGR of 15.6 percent from 2021 to 2027.

Based on region, North America is projected to witness the highest CAGR of 16.2 percent during the forecast period, owing to large number of environment-conscious travelers and rapid adoption of digital media to search and travel to new destinations. However, Asia-Pacific held the largest share in terms of revenue in 2019, accounting for nearly two-fifths of the global ecotourism market, and will maintain its dominance in terms of revenue by 2027.

AHLA Report—Some Positive in a Sea of Negative

According to the AHLA report, the pandemic has been devastating to the hospitality industry workforce, which is down nearly 4 million jobs compared to the same time in 2019. While some 200,000 jobs are expected to be filled this year, overall, the accommodations sector faces an 18.9 percent unemployment rate, according to the Bureau of Labor Statistics. In addition, half of U.S. hotel rooms are projected to remain empty in 2021.

Business travel, which comprises the largest source of hotel revenue, remains nearly nonexistent, but it is expected to begin a slow return in the second half of 2021. Among frequent business travelers who are currently employed, 29 percent expect to attend their first business conference in the first half of 2021, 36 percent in the second half of the year and 20 percent more than a year from now. Business travel is not expected to return to 2019 levels until at least 2023 or 2024.

Leisure travel is expected to return first, with consumers optimistic about national distribution of a vaccine and with that an ability to travel again in 2021. The report found that heading into 2021, 56 percent of Americans say they are likely to travel for leisure or vacation in 2021. While 34 percent of adults are already comfortable staying in a hotel, 48 percent say their comfort is tied to vaccination in some way.

Restaurant Industry Report—Industry Hit Especially Hard

According to the NRA report, restaurant and foodservice industry sales fell by $240 billion in 2020 from an expected level of $899 billion. As of December 1, 2020, more than 110,000 eating and drinking places were closed for business temporarily, or for good. The eating and drinking place sector finished 2020 nearly 2.5 million jobs below its pre-coronavirus level.

Takeout and delivery have become a part of people’s routines with 68 percent of consumers more likely to purchase takeout from a restaurant than before the pandemic and 53 percent of consumers that say takeout and delivery is essential to the way they live.

Sixty-three percent of fine dining operators and half of casual and family dining operators say they have fewer items on the menu than before the pandemic.

Some good news: Eighty-eight percent of adults enjoy going to restaurants and 85 percent of them say going out to a restaurant with family or friends is a better way to spend their leisure time than cooking (and cleaning) at home. Nearly 8 in 10 adults say their favorite restaurant foods deliver flavor and taste sensations that just cannot be duplicated in the home kitchen.

Most adults across all generations say they are not eating at restaurants as often as they would like. Baby boomers really want to return to restaurants, beating out Gen Z adults and millennials who say they are not eating on-premises at restaurants as often as they would like.

“With more than half of adults saying that restaurants are an essential part of their lifestyle, we are confident that, with time, the industry is positioned for successful recovery,” said Hudson Riehle, Senior Vice President, Research and Knowledge Group, NRA.

Green Lodging News Adds GenEon Video to Vendor Videos Section

Green Lodging News has added a GenEon video to the Vendor Videos section of its website. GenEon is a visionary corporation that believes that on-site generation (OSG) of electrolyzed water is the future of beyond-green cleaning. The company’s five systems, from a home unit to commercial, high-volume models, produce cleaners, a heavy-duty degreaser, sanitizer, and disinfectant that are effective, safe, sustainable, and chemical-free. On-site production eliminates repetitive ordering and significantly reduces cost and waste. Made from just water, select minerals and electricity, all products are safe for skin, eyes and lungs, pets, plants, and planet. The company’s portable Immerse-A-Clean wand epitomizes its commitment to innovation. Call (978) 985-1116 or e-mail l.smith@geneontech.com for more information. Click here to access the video.

Who is Your Sustainability Champion?

Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Get in the Green Suppliers Spotlight!

Green Lodging News, lodging’s leading environmental news source, publishes Green Suppliers Spotlight, an e-blast to 24,657 subscribers that features the lodging industry’s leading green products and services. The e-blast features multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)

Green Suppliers Spotlight is published weekly on Thursdays to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)

Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each month, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs.

Planning Advertising for 2021?

Green Lodging News is accepting reservations for advertising spots for 2021. Many excellent spots are available on our website and in the weekly e-mail newsletter. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2021 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com. Media kits can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.

Newsletter & Green Supplier Spotlight Circulation

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