Home News & Features Ecotourism Market to Reach $333.8 Billion by 2027

Ecotourism Market to Reach $333.8 Billion by 2027


PORTLAND, ORE.—Allied Market Research published a report, titled, “Ecotourism Market by Traveler Type (Solo and Group), Age Group (Generation X, Generation Y and Generation Z), and Sales Channel (Travel Agents and Direct): Global Opportunity Analysis and Industry Forecast, 2021–2027.” According to the report, the global ecotourism industry generated $181.1 billion in 2019, and is projected to garner $333.8 billion by 2027, witnessing a CAGR of 14.3 percent from 2021 to 2027.

Drivers, Restraints, & Opportunities

Increase in travel and tourism to unique destinations, inclination toward exploration of wildlife, coral reefs, and pristine undisturbed natural areas, and surge in focus on sustainability drive the global ecotourism market. However, low availability of accommodation and limited availability of quality and hygienic restaurants at destinations hinder the market growth. On the other hand, public-private partnerships in the form of subsidizing air routes to remote tourist destinations, improvement of transport capabilities, and providing ease of access create new opportunities in the coming years.

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Covid-19 Scenario

  • Travel restrictions across the world hindered the exploration of new destinations, remote places, and sightseeing activities. The means of public transportation such as buses, trains, and air were banned during the lockdown.
  • Many destinations and tourist spots were closed by governments to avoid gathering of people and prevent the spread of the coronavirus.
  • Countries across the world have been building a more resilient tourism system during the post-Covid-19 pandemic period. Governments have been implementing structural transformation and offering financial stimulus for supporting the tourism sector.

Group Segment to Continue its Leadership Status

Based on traveler type, the group segment contributed to the highest market share, accounting for nearly four-fifths of the global ecotourism market in 2019, and will continue its leadership status throughout the forecast period. This is due to security concerns at new and unexplored destinations, low expenses while traveling in a group and shared interest and experiences that enable people to bond together very quickly. However, the solo segment is expected to manifest the fastest CAGR of 15.9 percent from 2021 to 2027, owing to benefits of being in charge of the whole travel schedule, possibility of gathering new experiences, prospects to meet new people, and gaining a sense of empowerment.

Generation Y Segment to Maintain Its Lead Position

Based on age group, the generation Y segment accounted for the largest share in 2019, holding nearly three-fifths of the global ecotourism market, and is projected to maintain its lead position during the forecast period. This is due to preference toward spending on unique experiences rather than materialistic things and high environmental consciousness. However, the generation Z segment is expected to witness the highest CAGR of 15.6 percent from 2021 to 2027. This is attributed to improvement of online channels and digital marketing strategies to attract customers and unique, interactive, and social experiences sought by travelers.

North America to Grow at Fastest CAGR

Based on region, North America is projected to witness the highest CAGR of 16.2 percent during the forecast period, owing to large number of environment-conscious travelers and rapid adoption of digital media to search and travel to new destinations. However, Asia-Pacific held the largest share in terms of revenue in 2019, accounting for nearly two-fifths of the global ecotourism market, and will maintain its dominance in terms of revenue by 2027. This is attributed to presence of large number of millennial travelers supported by increased disposable income and expansion of infrastructure.

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