Home Publisher's Point of View There’s No Secret to Attracting & Retaining the Best & Brightest

There’s No Secret to Attracting & Retaining the Best & Brightest

Glenn Hasek

With an unemployment rate of just 4 percent paired with tighter immigration policies, finding and keeping the best and brightest workers has become increasingly more difficult. Past surveys have shown that hotels or hotel companies with strong corporate social responsibility (CSR) programs have higher employee retention rates. The results of a recent survey strengthen the case for having outstanding CSR initiatives.

Swytch, a blockchain-based clean energy platform, recently conducted a survey of 1,000 employees in the United States who either currently work for or have worked for a company with over 5,000 employees to explore their sentiments around employers’ corporate sustainability activities.

The survey results show that employees of all generations seek companies that have programs set in place to be more sustainable. Gen Z and Millennials are the most enthusiastic about pursuing and staying loyal to greener companies.

When choosing a company to work for, over 70 percent of people surveyed are more likely to work for a company that has a strong green footprint. Nearly half of respondents are even willing to accept a smaller salary to work for an environmentally and socially responsible company. In fact, over 10 percent would accept a salary decrease between $5,000 and $10,000, and over 3 percent would even be inclined to accept a decrease of over $10,000 per year.

Age Makes a Difference

Younger generations feel the most strongly about their employers taking steps to increase corporate sustainability. Over a third of both Gen Z and Millennials say it would be a deal breaker for them to work for a company that does not have a strong sustainability culture, whereas under a quarter of Gen X and only 17 percent of Baby Boomers would agree. Nearly 40 percent of Millennials have accepted one job offer over another because that company was sustainable.

Beyond just attracting new talent, Swytch’s study shows that creating and circulating long-term sustainability goals will also help a business retain its employees. Nearly 70 percent of respondents say that a strong sustainability plan would affect their decision to stay with a company long term. In fact, about 30 percent have left a company due to its lack of a corporate sustainability agenda and over 11 percent have done so more than once.

“As a growing number of employees are eager to see corporations take a stand on environmental responsibility, employers will have to respond accordingly in order to attract and retain top talent,” says Evan Caron, co-founder and Managing Director of Swytch.

According to the just released, survey-based Green Lodging Trends Report 2018, leading green hotels both involve and reward staff who practice sustainability at work. Seventy percent said they have green teams, 65 percent have a green champion, 90 percent have staff sustainability training at least once a year, 57 percent have an employee comment/suggestion collection process for sustainability-related issues, and 67 percent give recognition to staff members who go above and beyond with regards to sustainability. The adoption rate for this practice has increased since 2017 (59 percent) and 2016 (47 percent).

Green Lodging News Adds EcoDomo to Green Product & Service Directory

Green Lodging News has added EcoDomo to its Green Product & Service Directory in the Surfacing & Fabrication/Leather category. EcoDomo is the premier company for leather fabrication and surfacing. EcoDomo manufactures recycled leathers and fabricates with leather instead of wood veneer. Its products are made in the USA. Call (301) 424-7717 or e-mail info@ecodomo.com for more information.

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Who is Your Sustainability Champion?

Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com.

An All-New Advertising Opportunity!

Green Lodging News, lodging’s leading environmental news source, announces the launch of Green Suppliers Spotlight, an e-blast to more than 20,000 subscribers that features the lodging industry’s leading green products and services. The e-blast will feature multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)

Green Suppliers Spotlight will be published weekly on Thursdays beginning in March to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)

Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each month, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs. The Green Suppliers Spotlight e-blast will also be available in the Suppliers Spotlight Archive section of the Green Lodging News website.

Planning Advertising for 2019?

Green Lodging News is accepting reservations for advertising spots for 2019. Many excellent spots are available on our new website and in the weekly e-mail newsletter. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2019 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at editor@greenlodgingnews.com. A media kit can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.

Newsletter & Green Supplier Spotlight Circulation

The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 20,410. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail editor@greenlodgingnews.com to be added to our list.

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As always, I can be reached at editor@greenlodgingnews.com.