NASHVILLE—WP Hospitality Group LLC, the award-winning hotel and resort management company, will be at the management command for The Purpose Hotel The luxury company is spearheaded by Horst Schulze, former President and COO of the Ritz Carlton Hotel Company and founder of Capella Hotel Group. HASTINGS Architecture will oversee the primary design aiming for an open of 2022 in Nashville. The revolutionary idea is the brainchild of renowned photographer Jeremy Cowart. Everything from blankets to soap, internet access to furniture, The Purpose Hotel will help fight cyclical issues through domestic and international partnerships offering visitors the chance to literally “Change The World In Your Sleep.”
“I have built my brands and management companies around creating cultures of service excellence, which stems from the internal guests (staff) being driven toward a common purpose that they believe in, not just showing up to work every day to do a task or a job but to work towards a vision that they are proud to uphold,” explains Schulze. “It is incredibly fitting that I am now partnering with The Purpose Hotel, which literally does just that: gives our internal guests, guests and stakeholders a true, important, world changing Purpose to work towards—it’s a literal interpretation of what I have been striving for in all of my hotels. Ladies and Gentleman will be serving Ladies and Gentleman in the name of true Purpose.”
“Architecture is based on the notion that the world would be better off with a new structure in the landscape,” adds David M. Powell, FAIA, HASTINGS. “This audacious endeavor is most successful when it has meaning and celebrates values of positivity. The Purpose Hotel is perhaps the greatest example of optimism and empathy I have ever known. It is a profound privilege for HASTINGS to be entrusted with a design that will have immediate impacts on both our local and global communities. This informs our design concept of honoring the individual while celebrating society.”
The revolutionary concept of The Purpose Hotel was launched publicly in 2016 and met with media fanfare including coverage from Forbes, Rolling Stone, Conde’ Nast, Huffington Post and more.