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Take a Deep Dive into the Green Lodging Trends U.S. Market Report

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Glenn Hasek

AHLA last conducted The Lodging Survey with STR in 2018. It provided valuable information on numerous trends in lodging, including ones falling under Sustainability. AHLA and STR no longer conduct that survey. A very valuable replacement to that survey is the 2022 Green Lodging Trends U.S. Market Report. It is based on U.S.-specific data gathered for the 2022 edition of the global Green Lodging Trends Report (GLTR).

The newly available U.S. report from AHLA—representing its Responsible Stay program—is based on data from 17,000 U.S. hotels. There were two data collection methods: direct participation by responding to the GLTR survey on The Greenview Portal, an internationally recognized hotel sustainability management system, and bulk data received from companies. I highly recommend taking a close look at this 155-page document.

A total of 75 best practices were assessed (single-use plastic, climate action, community, etc.) and these were grouped into nine thematic chapters. Based on their adoption rates, all best practices were grouped into four categories: common practices (75 percent and above); established practices (50 percent to 74 percent); emerging practices (25 percent to 49 percent); and innovative practices (less than 25 percent).

Examples of Report Findings

Here are just some of the findings that caught my attention:

  • A total of 41.1 percent of all hotels place recycling bins in all common areas. Of course, that means more than half of hotels still do not.
  • Thanks to the efforts of organizations such as Clean the World, more than nine in ten of all hotels donate leftover bathroom amenities such as soap bars, shampoo, and shower gel.
  • Only about one in five hotels donate their excess food to community kitchens and programs.
  • About two-fifths of all hotels have replaced plastic water bottles offered to guests and staff with reusable options, or non-plastic alternatives.
  • Only one in eight hotels have installed water refill stations in public areas to reduce the use of disposable plastic water bottles.
  • More than one in two hotels have replaced mini plastic toiletry bottles with bulk dispensers or non-plastic alternatives.
  • Virtually all hotels (99.4 percent) offer guests the choice to opt out of daily housekeeping.
  • Nearly all hotels (99.1 percent) source at least one type of produce/product responsibly.
  • Nearly all hotels (99.3 percent) have implemented water efficiency measures in the past three years.
  • Only about half of hotels track water consumption.
  • Limited-service hotels are about three times less likely to implement water-saving fixtures than full-service hotels.
  • Almost all hotels (99.1 percent) have implemented energy efficiency measures in the past three years, and nearly all hotels (95.8 percent) benchmark their energy performance against peers within the company portfolio (where applicable).
  • The prevalence of using LED lighting is about 30 percentage points higher for full-service hotels (68.9 percent) than for limited-service hotels (38.4 percent).
  • A total of 14.2 percent of all hotels generate renewable energy onsite. The prevalence of this practice is below 20 percent for all hotels regardless of service, property, and location types, as well as STR chain scale segment.
  • Finally, 26.6 percent of all hotels have installed electric vehicle charging stations.

This is just a small sample of the findings detailed in the 2022 Green Lodging Trends U.S. Market Report. A giant thanks to Greenview and AHLA for producing this report. It is critical to know how far we have come and how far we need to go.

Green Lodging News Welcomes Force of Nature to Product Directory

Green Lodging News has added Force of Nature to its Green Product & Service Directory in the Cleaning Products/Disinfectants/Laundry category. Force of Nature is a toxic-free multi-purpose cleaning and disinfecting brand that is safe for guests and staff and saves up to 80 percent of cost vs. traditional toxic cleaning products. The company’s portable appliances use electricity to convert tap water salt and vinegar into an all-in-one cleaner, deodorizer, sanitizer, and EPA registered hospital-grade disinfectant as effective as bleach. Force of Nature uses a 60-year-old industrial technology called electrolyzed water, to create two new ingredients: Hypochlorous Acid (the disinfectant) and Sodium Hydroxide (the cleaner). The Force of Nature systems eliminate 97 percent single-use plastic bottles, is Green Seal certified and is the first certified Carbon Neutral disinfectant in the industry. To learn more, call Dane Poeske at (978) 380-0257, or e-mail dane@forceofnatureclean.com.

Who is Your Sustainability Champion?

Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers, and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Get in the Green Suppliers Spotlight!

Green Lodging News, lodging’s leading environmental news source, publishes Green Suppliers Spotlight, an e-blast to 19,597 subscribers that features the lodging industry’s leading green products and services. The e-blast features multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)

Green Suppliers Spotlight is published weekly on Thursdays to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)

Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each week, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs.

Planning Advertising for 2023?

Green Lodging News is accepting reservations for advertising spots for 2023. Many excellent spots are available on our website and in the weekly e-mail newsletter. Many Green Supplier and Green Suppliers Spotlight dates are also available. Interested in receiving a 2023 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com. A media kit can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.

Newsletter & Green Supplier Spotlight Circulation

The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 19,597. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail greenlodgingnews@gmail.com to be added to our list.

Green Lodging News & Social Media

Green Lodging News now has 1,734 Twitter followers. Thank you to all of those who follow our tweets. In addition to following us on Twitter, be sure to bookmark the Green Lodging News Blog in your browser. More importantly, participate with your comments. Green Lodging News is also on Facebook. Be sure to “Like” us there. Green Lodging News now has more than 1,300 Facebook followers.

As always, I can be reached at greenlodgingnews@gmail.com.

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