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Sustainable Travel Ireland Adopts GSTC Industry Criteria

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WICKLOW, IRELAND—Sustainable Travel Ireland has formally adopted the GSTC Industry Criteria to be used in Ireland by accommodations and tour operators.

Sustainable Travel Ireland, formerly Ecotourism Ireland, is Ireland’s leading and longest-running body for the promotion of sustainable and responsible tourism, training and certifying businesses for over 10 years. Founded in 2009, Ecotourism Ireland set out to develop ecotourism in Ireland, and to highlight the best of what the country had to offer whilst ensuring its heritage and environment were preserved for this and future generations. Today, Sustainable Travel Ireland has the same mission but broader, aiming to drive the development of a new, sustainable model for all tourism in Ireland.

“We commend Sustainable Travel Ireland for appreciating the value of conforming to international norms for sustainability in their national tourism development strategy,” says Randy Durband, GSTC CEO.

“There has never been a more significant need for leadership in sustainability the world over,” says Rob Rankin, CEO Sustainable Travel Ireland. “Businesses need a standard that they can trust, and the Global Sustainable Tourism Council sets those standards for tourism. It has always been important to have our standards recognized by the GSTC and we are delighted to adopt the industry criteria as we diversify and offer certification to all types of sustainable tourism businesses in Ireland and Northern Ireland.”

Currently, 11 destination standards, 30 hotel standards, and 30 tour operator standards have achieved GSTC-Recognized status. The status offers the market a proof that these standards adhere to international norms. GSTC Recognition does not ensure that a certification process is reliable, only that the set of standards used to certify are equivalent to the GSTC Criteria. GSTC-Recognized standard owners are encouraged to complete the Accreditation process, which assures that the certification process used to apply the standard meets international best practice, transparent, and rigor. Learn more about GSTC Accreditation.

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