ORLANDO, FLA.—Sonoma Soap Company has added something to its all-natural line of Sonoma Soap Products. Beginning this month, the Sonoma brand began carrying the Clean the World logo on its packaging. The co-branded natural bar soaps are part of a unique marketing effort with the nonprofit, Clean the World.
In addition to the awareness generated by the new packaging, Sonoma will donate a portion of the proceeds of each co-branded bar purchased to help in its mission of saving lives and recycling soap.
“We are proud of this alliance with Clean the World to generate funds and awareness to help save lives and the environment,” said Peter Caparis of Sonoma Soap Company. “Through our partnership, Sonoma Soap Company, along with our consumers, can play a role in the fight against illness and death caused by acute respiratory infection and diarrheal disease in countries across the globe.”
According the World Health Organization, 3.5 million children die from treatable illnesses, including pneumonia and diarrheal disease each year. That is the equivalent of 9,000 children daily. Up to 65 percent of these deaths could be prevented by simple hand washing with soap and water.
Soap Collected, Sanitized, Donated
Each day millions of pounds of soap, shampoo, conditioner and other personal care items are discarded by the hospitality industry as part of normal housekeeping practices. Clean the World collects these items, sanitizes them and distributes them to people in need around the world. In 2009, Clean the World recycled more than 4 million bars of soap and 200,000 pounds of shampoo and conditioner, simultaneously eliminating more than 380 tons of waste.
All of Sonoma’s personal care products contain at least 99 percent natural ingredients, they adhere to green chemistry principles and all product packaging is recyclable.
“The Sonoma brand is a great match for Clean the World,” said Shawn Seipler, executive director and co-founder of Clean the World. “Their commitment to environmental issues and social responsibility makes Sonoma a perfect partner for us. This is a great way to get the word out about our cause and help us reach more people in need.”
Go to Sonoma and Clean the World.
