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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Hotel Association of Canada Launches ‘Canada Goes Green’ Initiative

OTTAWA, ONTARIO—The Hotel Association of Canada (HAC) recently announced that it has launched its “Canada Goes Green” initiative. At a press conference held at the Marriott Chateau Champlain, Montreal, the HAC, accompanied by lodging and energy representatives from across the country, declared that as one of the largest industries in the world, it is time to make changes to the way in which it consumes energy. Lodging properties make up the fourth most energy intensive type of commercial space. Through the Canada Goes Green initiative, hoteliers will commit to making a significant and positive environmental impact by improving...

Portland’s Kimpton Hotels Offer 50 Percent Discount to Guests Driving Hybrid Cars

PORTLAND, ORE.—The Hotel Vintage Plaza and 5th Avenue Suites Hotel, supporters of Eco Friendly practices, are recognizing guests who drive hybrid vehicles by cutting the standard $25 per night parking fee in half, to $12.50 per night. Guests who qualify are informed by the valet and guest service staff upon check-in and the discount applies to each night the guest stays at the hotel(s). “We appreciate the efforts of our guests to be eco-conscious by choosing to drive a hybrid vehicle, and wanted to recognize that effort,” says Marianne Moisant, Assistant General Manager of the Hotel Vintage Plaza....

FreshStay Adds 25 Nonsmoking Properties During April; California is No. 1 State and Seattle is No. 1 City

SAINT CHARLES, MO.—FreshStay is adding 20 to 30 properties per month to its rapidly growing network of smoke-free lodging establishments. Launched in January, the www.freshstay.com online directory of hotels offering better indoor air products and practices already has more than 225 nonsmoking member properties, including an increasing number of boutique hotels, extended-stay properties and resorts coast to coast. Ray Burger, president of Saint Charles, Mo.-based Pineapple Hospitality, revealed the states and cities that are most active in the nation’s growing smoke-free lodging movement as follows: Top Five States in FreshStay Directory California—47 smoke-free lodging properties in...