BEVERLY HILLS, CALIF.—For every medal Team USA receives at the upcoming Olympic and Paralympic Games, Doubletree will donate trees to a variety of need-based, reforestation projects across America through the Arbor Day Foundation. For every gold medal, Doubletree will donate 100 trees to be planted in the athlete’s honor. For every silver medal, Doubletree will donate 50 trees to be planted in the athlete’s honor. For every bronze medal, Doubletree will donate 25 trees to be planted in the athlete’s honor.
The countdown campaign for the Doubletree U.S. Olympic and Paralympic Commemorative Forest initiative began with the first medal events on August 9 and will continue through the close of the Paralympic Games on September 17. Each medal-winning athlete will receive a tree-planting certificate in dedication of their achievement.
“Doubletree Hotels is proud to be able to recognize and honor America’s medal recipients with a living and growing tree tribute,” said Mary Beth Parks, vice president-brand marketing for Doubletree. “This special commemoration of our U.S. Olympic and Paralympic Teams will help re-green a variety of areas across America that can truly use our help.”
The Doubletree U.S. Olympic and Paralympic Forest initiative is the hotelier’s latest environmental effort aimed at raising awareness about the importance of trees and the role they can play in preserving the planet’s natural resources.
During the past five years, more than 250,000 trees have been planted as a result of collective environmental education and awareness campaigns by Doubletree Hotels and the Arbor Day Foundation.
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