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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Motel 6 Commits to Green Key Certification

DALLAS—Following a successful pilot of the Green Key Eco-Rating Program (Green Key) in the United States in 2010, Accor North America has made a commitment for all Motel 6 and Studio 6 properties to be Green Key certified by the end of 2011. With the commitment, 1,100 locations will be ranked and certified according to Green Key’s sustainable practices, which adhere to Accor’s long-standing commitment to the environment and sustainability. “The Green Key program has been beneficial to our Canadian properties for several years, and our participation in the U.S. pilot reaffirmed the business and sustainability benefits of the program,”...

Keynote Speaker Named for GMIC Conference

PORTLAND, ORE.—It’s Game On! as the sixth annual Sustainable Meetings Conference convenes senior level meeting and hospitality professionals from Fortune 500 companies, destinations, hotels and leading green industry associations into an immersive and innovative conference design in Portland, Ore., February 20 to 23, 2011. The international delegates, challenged to solve event case studies in a sustainability context, are now able to take their experience one step further with the announcement of GMIC’s keynote speaker of Dr. Karl-Henrik Robèrt of The Natural Step International. “The question of reaching sustainability is not about if we will have enough energy, enough food, or...

PURE Solutions Quadruples PURE Allergy-Friendly Rooms in 2010

BUFFALO, N.Y.—From 2004 to 2009, PURE Solutions installed innovative “PURE allergy-friendly” rooms in 40 top hotels. In 2010, consumer acceptance and business innovation quadrupled these rooms to 5,000 rooms in 200 hotels worldwide. Hyatt, Hilton, Doubletree, Marriott, Wyndham, Fairmont, Westin, Sheraton, Residence Inn, Embassy Suites, NYLO, and Radisson now offer PURE rooms. PURE is available in hotels in 32 U.S. states and internationally in China, Taiwan, India, Australia, Greece, Malaysia, Aruba, Canada, Caribbean and Puerto Rico. PURE Solutions’ aggressive growth in a difficult economy can be attributed to developing a creative way to help hoteliers provide these badly needed rooms...

Mercure Meetings Program Hits Two Year Mark

AUCKLAND, NEW ZEALAND—On its second anniversary, the Mercure Meetings Carbon Neutral Conference program has offset more than 3,821 tons of carbon emissions, equating to the carbon used to drive drive 1,127 times around Australia or 47 trips to the moon (if you could drive there). To put this into perspective, Mercure has effectively taken 1,803 cars off the road through this initiative over the past two years. Mercure Meetings has committed to offsetting—at a cost to Mercure, not the conference organizer—the impact of every conference held in its hotels. Since introducing the program two years ago, Mercure hotels have hosted...

Xanterra’s Yellowstone Initiative Earns Park Service Award

YELLOWSTONE NATIONAL PARK—Xanterra Parks & Resorts’ Yellowstone National Parks Lodges’ environmental initiative focused on educating visitors about the impacts of climate change and pollution in national parks has received the National Park Service 2010 Environmental Achievement Award. This award recognizes federal agencies and their contractors—including concessioners—that have demonstrated exceptional achievements in the categories “Protection of ecosystems,” “Alternative energy use,” “Reduction of solid waste and petroleum use,” “Design of sustainable buildings,” and “Climate-friendly innovations.” The most prominent component of Xanterra’s environmental initiative is the park’s newest gift store—located in the Mammoth Hot Springs Hotel and called,  The store emphasizes environmental impact...

New Greenloons Website Helps Clarify Ecotourism Certification

WASHINGTON, D.C.—Greenloons, a global ecotourism provider, recently launched a website to add clarity to ecotourism certification procedures and help eco-conscious travelers make responsible and informed vacation purchasing decisions. Greenloons.com allows users to select from a variety of third-party certified ecotour vacations and conservation-focused volunteer projects. Greenloons focuses on ecotourism education and includes listings for unique and inspiring wildlife adventures. The site is also packed with vivid nature photos. The “Ecotour Destinations” feature enables visitors to search for third party certified ecotourism destinations by country, activity, and departure date. Each tour description includes an overview, itinerary details, trip notes, availability dates,...

New Balance, Westin Join Forces to Help Travelers Stay Healthy

WHITE PLAINS, N.Y.—Two renowned global brands in the fitness and hospitality categories are joining forces to empower travelers to stay healthy and fit when away from home. New Balance and Westin Hotels & Resorts have forged an exclusive, worldwide partnership to help hotel guests overcome the hurdles of exercising on the road by providing New Balance footwear, apparel and fitness program content. The program recently launched at 10 Westin properties across the globe and will begin rolling out brand-wide in 2011. Guests of the 10 Westin pilot properties have complimentary access to New Balance shoes, apparel and accessories through a...

Ritz-Carlton Offering Meetings with Greater Purpose

CHEVY CHASE, MD.—More and more, corporate retreats are using community service as a way to build camaraderie, improve morale and find positive and encouraging ways to improve the lives of others. To help work productively and give back to the communities they serve, The Ritz-Carlton Hotel Company, L.L.C. has developed several socially responsible programs. When guests book one of the many meeting rooms available at The Ritz-Carlton hotels and resorts in the United States, Mexico or the Caribbean, The Ritz-Carlton Hotel Company will donate 10 percent of the guestroom revenue equally between a charity of its client’s choice and The...

New Artist in Residence Named at The Fairmont Dallas

DALLAS—The Fairmont Dallas announces Sean Springer of Springer Design Studio as the first Artist in Residence of 2011. Springer crafts furniture, home accessories and sculptures using salvaged wood creating purposeful, functional pieces from materials that would otherwise end up as waste. Springer’s resume is a veritable journey through a series of high-profile internships and jobs, working for and learning from artists, each in a different craft, who shaped him and helped hone the skills that allow him to create poignant, consequential pieces. The deliberate edges, complimentary contours and fluid arches of Springer’s work are manifestations of his experience, which...

Green Lodging News Adds TreeSmart as Directory Partner

CLEVELAND, OHIO—Hasek Communications, the Cleveland, Ohio-based publisher of Green Lodging News, welcomes TreeSmart Industries, Inc. as a Green Product & Service Directory partner. TreeSmart manufactures custom imprinted pencils from 100 percent recycled newspapers. The pencils are made using no mulching or mixing with toxic recycling chemicals. They sharpen easily, are as hard as wood pencils, and last longer. All pencils are made with high-quality ferrules and latex-free erasers that do not smudge. Selective colors for erasers are available upon request. Golf-size pencils and recycled paper pens are also available. TreeSmart has been making recycled newspaper pencils since 1998 and...