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Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Sales & Marketing

Home Sales & Marketing
Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.

Green Globe, Green Key Launch Joint Marketing of Apple App

LOS ANGELES—Green Globe Certification and Green Key Global jointly announce the inclusion of Green Key certified hotels and resorts in the Green Globe App for Apple mobile devices. The Green Globe App is the only mobile application for Apple iPads, iPhones and iPods that allows travelers to instantly search for sustainable resorts, hotels, conference centers, attractions, tour experiences and wedding options. The Green Globe App delivers photos and descriptions of Green Globe and Green Key certified businesses, with direct links to booking, views in google-earth and YouTube videos. The Green Globe App is downloaded free of charge from the Apple...

The Refinishing Touch Launches Communication Program

ALPHARETTA, GA—The Refinishing Touch, a specialist in re-upholstering, armoire modification and on-site furniture refinishing, has unveiled its new customer communication program. The program, open to The Refinishing Touch’s hospitality, government, and education clients will provide new ways to connect with industry and cross-industry peers, share experiences, and discuss business, environmental, and sustainability goals. The customer program, Green Connect, will harness social media, media relations, and video communications, as well as more traditional marketing methods, such as written case studies.  “Traditionally, as work is completed, a news release is written and distributed explaining the scope and cost of the work, and one...

Francis Ford Coppola Resorts Partner with Alexandra Cousteau’s Blue Legacy

NAPA, CALIF.—Francis Ford Coppola’s resorts in Belize—Blancaneaux Lodge and Turtle Inn—announced that they have formalized a partnership with Alexandra Cousteau’s Blue Legacy, an environmental foundation that works to engage mainstream audiences on global water issues. Cousteau, the granddaughter of renowned environmentalist Jacques Yves-Cousteau, will travel to Belize in spring 2012 in order to explore and film critical environmental issues for a worldwide audience. Committed and dedicated to fostering best practices in ecotourism and sustainable travel, the Coppola Resorts will host the Blue Legacy group during their stay in Belize. By leveraging Coppola Resorts’ valuable relationships with the area’s conservation partners...

Holland’s First PURE Room Suites Debuts at De L’Europe

PULASKI, N.Y.—Amsterdam’s De L’Europe recently opened 10 allergy-friendly PURE Room guestrooms and suites in partnership with PURE Global. PURE Room uses a patented seven-step process specially treating all surfaces, and purifying the indoor air to greatly reduce allergy and asthma symptoms. The seven purification steps include: 1. Air sanitization via units that heat and cool air entering the room.2. Maintain sanitized air with tea tree oil, an organic disinfectant.3. Clean all soft surfaces with PURE Clean to remove dirt, bacteria, mold and other allergy triggers.4. Perform a one-time ozone shock treatment to remove any lingering odors, leaving air crisp and fresh...

Las Vegas Sands Launches Sands Eco 360 Meetings Program

LAS VEGAS—Las Vegas Sands Corp., a leading international developer of multi-use integrated resorts, launched its custom Sands Eco 360° Meetings program. The program extends the Las Vegas Sands’ award-winning sustainability efforts to its large meeting and convention customers, giving them the opportunity to host gatherings in the largest LEED building in the world in a more environmentally friendly way.  “The launch of Sands Eco 360° Meetings is a natural expansion of Sands’ commitment to respect the environment in a comprehensive and impactful way, and to build a legacy of a cleaner and safer world for future generations,” said Michael...

FreshStay.com Reaches 5,000 Members

SAINT CHARLES, MO.—FreshStay.com now has more than 5,000 reasons for hotels to go smoke free. With the addition of nearly 200 new hotels, including numerous Comfort Suites hotels, FreshStay.com now has more than 5,000 properties that are committed to being 100 percent nonsmoking. “Reaching 5,000 hotel partners is a milestone that we are not only proud of, but it speaks to the growing commitment throughout the hospitality industry to the health and comfort for frequent breathers everywhere,” says Ray Burger, founder of FreshStay.com, which was launched in 2006. “Eliminating smoking isn’t just a trend, or isolated in a few geographic...

‘Greening Meetings’ Now Available at Four Seasons Hotels

TORONTO—Being a good corporate citizen is more than a policy or a program; it’s about putting ideas into action and making the world a better place, one step at a time. Now, Four Seasons Hotels and Resorts offers a new, complimentary program that makes planning a green meeting or event easier than ever. Greening Meetings, now available at every one of the company’s 85 hotels and resorts around the world, is a menu of flexible options to conserve energy, reduce waste and support sustainability at events large and small. The new program is available at no additional cost. Available options...

Hertz, Marriott Roll Out EV Car-Sharing Program

PARK RIDGE, N.J.—Hertz and Marriott are introducing electric-vehicle (EV) car sharing at the San Francisco Airport Marriott Waterfront and the first EV car rental program in downtown San Francisco. This new hotel amenity enables guests and local area residents to drive a wide range of new EV models made available on an hourly or daily basis through Hertz On Demand car sharing. EVs are available at the San Francisco Airport Marriott Waterfront 24/7 with Hertz self-service technology enabling guests and area residents the luxury of signing up for Hertz On Demand car sharing on the spot and using an...

Delta Hotels and Resorts Commits to Green Key Meetings Program

OTTAWA, ONT.—Delta Hotels and Resorts is the first national hotel chain to commit its Canadian portfolio of properties to the new Green Key Meetings program developed by the Hotel Association of Canada and MPI Foundation Canada. In addition to being Green Key Certified, all 46 Delta Hotels and Resorts have now been given the Green Key Meetings Certification, which provides meeting planners a guarantee of Delta’s commitment to environmental stewardship. The Green Key Meetings Program is a comprehensive assessment tool for hotel and resort properties that host meetings of any size. The assessment has been designed as a means to...

HD Supply Launches Mobile Website

SAN DIEGO—HD Supply Facilities Maintenance, a distributor of maintenance, repair and operating (MRO) products, announced the launch of its mobile-enabled e-commerce website, hdsupplysolutions.com. The new mobile e-commerce enabled website has been developed with ease of use as its primary design philosophy, ensuring users have the same positive experience they’ve come to expect on the company’s traditional website. The mobile website features the tools necessary to enhance the customer’s experience, including the ability to browse products, create orders, access saved lists and submit shopping carts created on the full-site version. “We are committed to investing and advancing in e-commerce technology,” said...