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 Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com.
 Once you have built a green program, how do you use it to your advantage to put heads in beds? Green Lodging News reports on the ways hoteliers are incorporating the environment into sales & marketing to build business. Does "green" appeal to a particular type of traveler or meeting planner? Got a great idea about how to turn green into gold? Contact Glenn Hasek, editor, at (813) 510-3868, or by e-mail at: greenlodgingnews@gmail.com. Three New Reports Show Consumer Concern About Environment, Wellness
                    
If you still are not convinced that going green, focusing on wellness, and promoting your hotel that way is the best way to position your business, allow me to share the results of several reports that “hit my desk” this past week.
First, The Vacationer, an online travel journal, posted its Sustainable Travel Survey 2022 results. The anonymous survey included 1,096 American adults over the age of 18 and was conducted online using SurveyMonkey’s interface/audience on March 1, 2022. Eric Jones analyzed the survey. He is an Assistant Professor of Mathematics at Rowan College South Jersey.
When asked how important sustainable travel is...                
            Vulcan Promotes Meghan Hurst to VP Sales & Marketing
                    
BALTIMORE—Vulcan, a leading provider of commercial cooking equipment, announced that Meghan Hurst has been promoted to Vice President of Sales and Marketing for Vulcan. This promotion comes at a strategic time for Vulcan as it continues to further enhance the customer experience.
Hurst has been with Vulcan for almost eight years. She has held marketing roles with increasing responsibility and most recently served as Marketing Director where she developed and led a team comprised of marketers, chefs, and market segment managers. She has deep market knowledge and is passionate about crafting and executing brand, product, and category management strategies.
“Meghan’s analytical nature...                
            Where Do Solar & Electric Vehicle Charging Fit into Your Revenue Strategy?
                    
Last June, MGM Resorts International activated a solar park that will power up to 90 percent of its 13 Las Vegas properties. According to the Associated Press, the company says the initiative is “the hospitality industry’s largest renewable energy project.”
In April 2021, Reuters reported that 12 U.S. governors called on President Joe Biden to support ceasing sales of new gas-powered vehicles by 2035—an effort that California Governor Gavin Newsom issued an executive order on for his state in fall 2020. There are currently about 2 million electric vehicles (EVs) on the road and, according to Bloomberg New Energy Finance, there will be about 26...                
            Leading Authority on Ranch Vacations Launches Website Dedicated to Spa & Wellness Ranches
                    SONOMA, CALIF.—Gene Kilgore, widely regarded as the world’s leading authority on ranch vacations, announces the launch of a new website dedicated to spa and wellness ranches: https://wellnessranches.com/. This website celebrates the multi-billion Mind, Body, Spirit phenomenon.
“This is the perfect moment to highlight the wellness work that some innovative ranches are focusing on,” said Kilgore. His new website shines the spotlight on 11 such ranches in North America that are breaking new ground in the wellness movement. These properties in Arizona, British Columbia, Colorado, New Mexico, Oregon, Montana and Wyoming represent the best of the best in both traditional ranch activities...                
            LX Hausys America Announces New Website to Improve User Experience
                    ATLANTA—LX Hausys America Inc., an innovative manufacturer of building and decorative materials, announces the launch of its new website: www.lxhausys.com/us. The new site seamlessly brings together the entire family of LX Hausys products—HFLOR Resilient Flooring, Viatera Quartz Surface and HIMACS Solid Surface—while providing a richer and highly engaging digital experience for customers.
“We want customers to find value through assorted space segments and an exciting visual experience. This new website achieves that while enabling customers to easily find what they want,” said LX Hausys Ltd. CEO Kang Gye Woong. “Under our vision of ‘Creating human-friendly, eco-conscious living spaces,’ we are...                
            Prince Waikiki Receives 2022 Hawaii Green Business Award
                    HONOLULU, HAWAII—The award-winning Prince Waikiki, a 563-room oceanfront hotel with floor-to-ceiling ocean views in every guestroom located at the gateway of Honolulu’s vibrant Waikiki neighborhood, continues its streak of world-class hospitality with the prestigious AAA Four-Diamond designation, one of just 12 hotels on the Island of O’ahu to achieve the status. In addition to this accolade for meeting the highest standards of service, cleanliness, and hospitality, Prince Waikiki is one of just 14 businesses in Hawaii to receive the 2022 Hawaii Green Business Award as recognition for its commitment to sustainability, conservation, and clean energy.
“We are honored to be recognized...                
            Brew Dr. Launches Peach Flavored Kombucha
                    PORTLAND, ORE.—Organic kombucha and tea leader Brew Dr.  launches their first-ever peach flavored kombucha, Just Peachy. The refreshing new flavor is a limited release, available now at select retailers across the country.
To create this bright and juicy kombucha, Brew Dr. starts with high-quality loose leaf green tea, then blends in five different varieties of organic peaches. The result is a delicious balance of sweet, ripe, and tart flavors, with hints of honey and summer flower.
Just Peachy’s vibrant bottle label was designed by Seattle-based illustrator, Jordan Kay. Kay’s art draws inspiration from the imperfections and organic quality of flowers, fungi,...                
            Kecia Gray to Lead Marketing, PR at CASPR Group
                    
DALLAS—Environmental health technology company CASPR Group has named Kecia Gray as its Senior Vice President, Marketing and Public Relations. Gray joined CASPR in late 2021 to help prepare and launch the company for its next stage of growth.
Gray will guide marketing and communication efforts for CASPR Group as it manages increased demand for its proprietary Natural Catalytic Conversion (NCC) technology. The company’s solutions provide healthier indoor air and surface environments across industries including healthcare, education, transportation, and commercial real estate.
“Visibility and education regarding CASPR’s key differentiators are paramount to the company’s growth. Choosing the right leader to build CASPR’s next level of modern...                
            Mastercard, Preferred Hotel Group Partner to Plant Trees
                    I often come across partnerships that result in the planting of trees. I just learned about another one. Mastercard has teamed up with Preferred Hotel Group, the parent company of independent hotel brand Preferred Hotels & Resorts and new sustainable hotel brand Beyond Green, to support the growing number of travelers who wish to make more eco-conscious accommodation choices as members of the guest loyalty program I Prefer Hotel Rewards.
For every I Prefer member rate booked and paid for online with a Mastercard, Preferred Hotel Group will fund the planting of one tree up to a maximum of 17,500 trees. This pledge to support global...                
            Hilton Launches Episode 2 of Eco-Travel Docuseries ‘Extending Our Stay’
                    
Not enough companies and suppliers use video to highlight their programs and products. It is a missed opportunity. E-mails that include videos that have been sent out by Green Lodging News have consistently been opened and clicked through more than those without videos. Getting a message across that you want folks to remember is so much easier using video.
In case you missed it, prior to the holidays, Hilton released the latest installment of its new “Extending Our Stay” video docuseries, which is focused on sustainable travel and creating meaningful change in the world as part of the company’s “Travel with Purpose”...                
             
            
 
	




