Not enough companies and suppliers use video to highlight their programs and products. It is a missed opportunity. E-mails that include videos that have been sent out by Green Lodging News have consistently been opened and clicked through more than those without videos. Getting a message across that you want folks to remember is so much easier using video.
In case you missed it, prior to the holidays, Hilton released the latest installment of its new “Extending Our Stay” video docuseries, which is focused on sustainable travel and creating meaningful change in the world as part of the company’s “Travel with Purpose” environmental, social and governance (ESG) strategy.
Episode two, titled “Eating & Drinking More Sustainably,” documents the importance of eating local, knowing where your food comes from, and showcasing how that knowledge can impact your carbon footprint. Featuring leaders in the food and beverage space who are experimenting with untraditional production (like solar cooking on a hotel rooftop in Washington, D.C.) and sourcing methods to drive change in their industries, the episode answers common questions for travelers and consumers alike.
“Extending Our Stay” is hosted by ESPN National Correspondent and global traveler Michele Steele, and produced in partnership with Likeable Media, a New York-based media and production agency. The series highlights and explores some of the world’s biggest environmental challenges—food waste, eating and drinking more sustainably, plastics, water, community support and more. The episodes are told from the point of view of subject matter experts, thought leaders, and those who are directly impacted by our changing world.
Additional episodes will be released monthly through April 2022 and will be supplemented with additional photography and information for consumers and travelers alike. To learn more about the project and to watch all episodes, visit http://extendingourstay.com. I just posted the first two Hilton videos in our Green Videos section as well.
Do you have a video or videos to share? Be sure to write to me at firstname.lastname@example.org.
Who is Your Sustainability Champion?
Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at email@example.com.
Looking for Guest Columnists
Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at firstname.lastname@example.org.
Get in the Green Suppliers Spotlight!
Green Lodging News, lodging’s leading environmental news source, publishes Green Suppliers Spotlight, an e-blast to 22,561 subscribers that features the lodging industry’s leading green products and services. The e-blast features multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)
Green Suppliers Spotlight is published weekly on Thursdays to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)
Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each month, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs.
Planning Advertising for 2022?
Green Lodging News is accepting reservations for advertising spots for 2022. Many excellent spots are available on our website and in the weekly e-mail newsletter. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2022 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at email@example.com. A media kit can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.
Newsletter & Green Supplier Spotlight Circulation
The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 22,561. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail firstname.lastname@example.org to be added to our list.
Green Lodging News & Social Media
Green Lodging News now has 1,753 Twitter followers. Thank you to all of those who follow our tweets. In addition to following us on Twitter, be sure to bookmark the Green Lodging News Blog in your browser. More importantly, participate with your comments. Green Lodging News is also on Facebook. Be sure to “Like” us there. Green Lodging News now has 975 Facebook likes.
As always, I can be reached at email@example.com.