Home Sustainability Saint Lucia Hospitality & Tourism, Wayaj Form Partnership

Saint Lucia Hospitality & Tourism, Wayaj Form Partnership


NEW YORK—Wayaj welcomes its newest partnership with the Saint Lucia Hospitality and Tourism Association (SLHTA), the private sector body representing the island’s hospitality and tourism industry. The two organizations agreed to come together to strengthen the island’s strategy as they embrace sustainability as part of the future development of the industry.

Wayaj, a sustainable travel platform, designed to encourage and promote earth friendly travel, has over 470 hotel members in 109 countries, of which 26 are in the Caribbean. Its membership includes independently owned properties and several major hotel brands and affiliations like Six Senses, Marriott, Hilton, Relais and Chateaux to name a few. In Saint Lucia, Wayaj has three properties and with the new partnership with the SLHTA, this number will continue to grow.

While sustainability has been around for several years, the recent pandemic has elevated its importance making it a major travel trend.

“We must work together if we are to protect this island for future Saint Lucians. The principle of Wayaj along with the products and services they offer, bring synergies that not only allows us to bring more awareness to the destination but affords us the opportunity to do our part to fight the climate emergency,” says Noorani Azeez, CEO of the SLHTA.

Carbon Footprint Calculating Engine

Wayaj recently developed a proprietary Carbon Footprint Calculating Engine (CFC Engine) which is unlike any other. It is easy to use, seamlessly integrates into hotel websites letting travelers calculate the carbon footprint of their stay (accommodation and transportation) and delivers instant results based on real data. Wayaj will be working with the SLHTA on the implementation of the CFC Engine for its hotel members and the destination. In this partnership, Wayaj will also be sharing sustainability expertise and working with the team at the SLHTA and the Saint Lucia National Conservation Fund to develop qualified local Carbon Offset Projects (COPs) so visitors can offset their carbon footprint using local projects, which allows Saint Lucia to generate needed revenue to implement and manage projects aimed at reducing or avoiding additional greenhouse gases from entering the atmosphere.

Nelly Gedeon, Founder and CEO of Wayaj, applauds Saint Lucia for taking that step forward and paving the way for a new paradigm shift in travel. “Travelers have become more conscious and are looking for properties that practice sustainability and encourage responsible travel as they understand their role in saving the planet for future generations,” Gedeon said. “At Wayaj, we see sustainability as a journey, and feature hotels that are leaders, but we are also actively supporting properties that are just starting on their journey. We connect environmentally and socially conscious travelers with our hotel members who have made it their mission to provide a wide range of travel experiences while protecting the planet.”

In Spring, Wayaj will announce new products and services for both members and travelers. Visit www.wayaj.com for more information about the company.