Home Publisher's Point of View Rounding Third, Heading for a New Year—Happy Holidays to You

Rounding Third, Heading for a New Year—Happy Holidays to You

Glenn Hasek

With this being the last column before many of you will be vacationing, I would like to thank you for your loyal readership of Green Lodging News in 2021. Once again it has been quite a tumultuous year with some semblance of normalcy and even better than normalcy in some markets. It was great to see a return to some trade show and conference activity. There certainly has been no decline in news about sustainability practices during the pandemic and I will be listing the top stories of the year based on readership in my next column.

A big thank you to all the sponsors who supported Green Lodging News with their advertising in 2021. This publication would be impossible without you. If you represent a company looking to expand in the green lodging market in 2022, please give me a call. I would be happy to make the best success recommendation for you. There is most definitely readership interest in new green products and services with some e-blasts from Green Lodging News having an open rate of almost 25 percent—impressive given our e-mail circulation of 22,664. I can be reached at (813) 510-3868 or by e-mail at greenlodgingnews@gmail.com.

Green Lodging News would not exist without the editorial contributions of many. If you have a press release or press releases to share about a new product or service that would match our readers’ interests, please send it to my attention. Thank you to all the PR professionals who send those releases throughout the year.

Similarly, Green Lodging News would not be as rich with content if it did not have the contributions of its guest columnists. Thank you to all those who contributed in 2021. I am looking for new contributions in 2022. If you would like to share your opinion or expertise on a topic, be sure to contact me. It is a great way to position yourself as an expert in your green lodging niche.

I am always open to new ways to improve Green Lodging News. If you have an idea to share, please do. For example, Green Lodging News has the capability of surveying its readers using Constant Contact. Interested in gathering input from readers on a certain topic? Please let me know and we can work on that survey together.

Finally, my condolences to any of you who have suffered or who have had family members who have suffered from any variant of Covid-19. The county where I live has lost more than 3,000 people. On November 5, the official domestic coronavirus death toll surpassed that of the Civil War—more than 778,000 Americans have now died during the pandemic. Many say that is an undercount.

Who is Your Sustainability Champion?

Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Get in the Green Suppliers Spotlight!

Green Lodging News, lodging’s leading environmental news source, publishes Green Suppliers Spotlight, an e-blast to 22,664 subscribers that features the lodging industry’s leading green products and services. The e-blast features multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)

Green Suppliers Spotlight is published weekly on Thursdays to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)

Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each month, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs.

Planning Advertising for 2022?

Green Lodging News is accepting reservations for advertising spots for 2022. Many excellent spots are available on our website and in the weekly e-mail newsletter. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2022 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com. Media kits can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.

Newsletter & Green Supplier Spotlight Circulation

The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 22,664. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail greenlodgingnews@gmail.com to be added to our list.

Green Lodging News & Social Media

Green Lodging News now has 1,751 Twitter followers. Thank you to all of those who follow our tweets. In addition to following us on Twitter, be sure to bookmark the Green Lodging News Blog in your browser. More importantly, participate with your comments. Green Lodging News is also on Facebook. Be sure to “Like” us there. Green Lodging News now has 975 Facebook likes.

As always, I can be reached at greenlodgingnews@gmail.com.