Home News & Features Ritz-Carlton Launches New Resort Brand–The Reserve

Ritz-Carlton Launches New Resort Brand–The Reserve

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CHEVY CHASE, MD.—The Ritz-Carlton Hotel Company, L.L.C. will introduce an exclusive new resort brand, The Reserve, with the 2008 debut of Molasses Reef, a 125-room boutique hotel on the secluded island of West Caicos, in The Turks and Caicos Islands. Other select destinations around the world are under consideration for future The Reserve brand locations.

“A departure for Ritz-Carlton in size and scope, The Reserve brand will feature signature, one-of-a-kind boutique resorts located in choice settings, each with a distinctive personality and sense of place, says Simon F. Cooper, President and COO. A refuge from the expected, The Reserve is for travelers seeking to discover a singular location and peerless resort that, through its design and services, has a distinctive personality that blends together the culture, history and heritage of its setting. The Reserve brand will be distinguished from other award-winning Ritz-Carlton resorts by offering guests exotic, hand-selected ‘hideaway’ destinations; a relaxed, casually elegant atmosphere; and an even greater level of individualized service through a higher staff to guest ratio.”

Wildlife Sanctuary Close By

“With some of the most sublime, virgin beaches and brilliant azure water in the Caribbean, a 500-acre natural wildlife sanctuary, unspoiled natural beauty, and reachable only by boat, small plane or helicopter, West Caicos is a natural choice for the first ‘The Reserve’ resort,” Cooper adds. “For the first time in 100 years, West Caicos will open its shores to a new settlement—Molasses Reef, a Ritz-Carlton Reserve. Our guests will be among the first to discover this new destination in the Caribbean.”

To ensure the island remains unspoiled, approximately 90 percent of the acreage will stay permanently undeveloped, preserving this sanctuary for generations to come. The design of each “The Reserve” resort will be individual and unique, with an exceptional sense of place that marries location and heritage.

With a site-sensitive, eco-conscious design approach, Molasses Reef will feature groupings of low-density, intimate oceanfront cottages, spread over a half-mile of beach. Designed by noted architect Scott Lee of SB Architects, Molasses Reef will combine barefoot luxury with minimal environmental impact, with spa bungalows, verdant garden courtyards, and secluded plunge pools winding throughout the resort grounds.

Go to The Ritz-Carlton Hotel Co.

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