Home Publisher's Point of View Report: Career Path Toward Top Very Slim for Black Men & Women

Report: Career Path Toward Top Very Slim for Black Men & Women

Glenn Hasek

Castell Project, Inc. this past week released an important report you should read and act upon. In case you are not familiar with Castell Project, it is a nonprofit organization dedicated to accelerating the careers of women professionals in the hospitality industry. The report, “Black Representation in Hospitality Leadership 2020”, focuses on both men and women and reflects the industry prior to the ongoing pandemic.

Findings in the report are startling and the report could have been titled, “The Embarrassing Lack of Black Representation in Hospitality Leadership 2020.”

“While Black women and men account for one in five hospitality jobs according to the US Department of Labor, our research found they are a mere one in 65 hospitality industry executives at the director level or higher. This is the public face of the industry shown on corporate websites,” said Peggy Berg, Chair, Castell Project. “The hospitality industry has long told the story that anyone can start at an entry level position and reach leadership through sweat and hard work. Unfortunately, the numbers do not show this to be true for Black employees. We hope the statistics in this report will support negotiations and a real commitment to open opportunity to Black men and women.”

Three analysts captured information from the websites of hotel companies listed in the STR Directory of Hotel & Lodging Companies. Data includes 630 hotel companies drawn from 971 companies that are based in the United States or Canada. The sample set has a minimum of five hotels and/or 700 rooms. The dataset includes 6,302 people.

Findings in the Report

  1. Eighty-four percent of the 630 hotel company websites reviewed for this study do not show any Black executives on their websites, while only 102, or 16 percent, showed a Black employee at the director level or above.
  2. Black executives represent 1.5 percent of hospitality industry executives at the director level or above on company websites, which is 12.5 times below their proportionate share of hospitality industry employment.
  3. Compared to the hospitality industry, which shows 1.5 percent of executive roles being held by Black people, Korn Ferry reports that they hold 5 percent of executive positions across all industries and 4 percent of executive positions at S&P 500 companies.

“Diversity in leadership has not been a high priority for the hospitality industry,” Berg said.

My reading over the years has found there are numerous companies doing much better than these numbers reflect but overall our industry should be embarrassed by the findings in this report. Many of you are failing, not even trying, and probably even impeding (intentionally or not) the career paths of folks who just happen to be Black.

The report states in its introduction, “The statistics shown in Black Representation

in Hospitality Industry Leadership 2020 could only occur in an industry that is structurally biased against Black employees.”

“Hospitality is even more dependent on Black employees than other industries in North America so equity, equality and inclusion are vitally important,” the report adds.

No surprise, Black women are far less likely than Black men to reach the very tops of hospitality organizations. “Most Black CEO/Presidents are men (86 percent), while Black women represent 14 percent of Black CEO/Presidents or 0.1 percent of all industry CEO/Presidents,” the report says.

The report is of course timely given all that has been happening in the news lately.

A full copy of the report can be found on the Castell Project website at www.castellproject.org.

Who is Your Sustainability Champion?

Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Looking for Guest Columnists

Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

Get in the Green Suppliers Spotlight!

Green Lodging News, lodging’s leading environmental news source, publishes Green Suppliers Spotlight, an e-blast to 20,049 subscribers that features the lodging industry’s leading green products and services. The e-blast features multiple vendors—unlike the current Green Supplier Spotlight that allows one supplier to “own” the Green Lodging News subscriber list for one e-blast. (Click here for a Green Suppliers Spotlight sample.)

Green Suppliers Spotlight is published weekly on Thursdays to general managers, owners, management companies, directors of sustainability, directors of engineering, facilities managers and many others who are either in purchasing positions or who influence purchasing decisions. Suppliers of green products and services throughout North America and beyond are invited to participate in the e-blast. (Minimum two suppliers per e-blast.) Green Suppliers Spotlight was created to give vendors an opportunity to reach a high number of industry purchasers at a very low cost—as low as $200 per e-mail. (Click here for rate sheet.)

Those advertising in Green Suppliers Spotlight can include up to 100 words, one image, contact information and multiple links to their website in their ad. At the end of each month, a report will be sent to each supplier with information on delivered e-mails, opens and click-throughs.

Planning Advertising for 2020?

Green Lodging News is accepting reservations for advertising spots for 2020. Many excellent spots are available on our new website and in the weekly e-mail newsletter. Many Green Supplier Spotlight dates are also available. Interested in receiving a 2020 media kit? Be sure to contact me as soon as possible at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com. A media kit can also be accessed by clicking here. Thank you to all those companies that consistently support Green Lodging News.

Newsletter & Green Supplier Spotlight Circulation

The circulation of our weekly e-newsletter and Green Supplier Spotlight currently stands at 20,049. Thank you to our new subscribers for signing up. Be sure to encourage your colleagues to do the same. There are “subscribe” links on the Green Lodging News home page. You may also e-mail greenlodgingnews@gmail.com to be added to our list.

Green Lodging News & Social Media

Green Lodging News now has 1,802 Twitter followers. Thank you to all of those who follow our tweets. In addition to following us on Twitter, be sure to bookmark the Green Lodging News Blog in your browser. More importantly, participate with your comments. Green Lodging News is also on Facebook. Be sure to “Like” us there. Green Lodging News now has 984 Facebook likes.

As always, I can be reached at greenlodgingnews@gmail.com.