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Operto Releases “Sustainable Hotels: How Going Green Helps Your Hotel”


Looking for reasons to green up your hotel? Be sure to check out the latest paper from Operto Guest Technologies. The paper is entitled, “Sustainable Hotels: How Going Green Helps Your Hotel.” Not familiar with Operto? “Our systems enable not only contactless guest entry but also personalized and automated temperature control, and powerful monitoring features,” the company says.

The paper begins with what guests want. “According to our survey, a growing percentage of guests are willing to pay significantly more per night—up to 75 percent more in some cases—to a hotel that can demonstrate genuinely green policies, and we found that more than half of our respondents (52.4 percent) see eco-friendliness as a great ‘bonus’ to their stay.”

“Our results match data from Booking.com, whose recent research found that 73 percent of global hotel visitors today would prefer an eco-sustainable hotel over a traditional one, up from 62 percent in 2016. A full 96 percent of global travelers admit that sustainable travel is important, and 76 percent want to make more sustainable travel choices in the future.”

The study found that saving on plastic, energy, and water for the good of the planet were key incentives in going green, but going green was also found to have huge, positive implications on revenue and hotel guest satisfaction.

Of the 169 travelers surveyed, more than two-thirds (64.4 percent) of respondents said they were most worried by single-use plastic, such as keycards, cutlery, and disposable water bottles. That compares to 15.5 percent for wasted water and 20 percent for energy and temperature.

The paper offers tips on how to reduce plastic consumption and how to conserve energy and water.

“Overall, our findings show that eco-friendly hotels are more than just a fad,” the study found. “They’re here to stay, with both travelers and hotels stepping up to ensure their practices and priorities are as sustainable as possible.”