NEW YORK—NH Collection New York Madison Avenue debuted NH and NH Collection’s Hotels with a Heart program, in collaboration with St. Jude Children’s Research Hospital, this past holiday season. Hotels with a Heart is an initiative that aims to ensure that children and young people suffering from a serious illness, who have been hospitalized far from their usual place of residence, can be accompanied by their closest family members while they receive treatment. Throughout the year, and especially during the holidays, NH and NH Collection hotels work closely with NGOs and charity foundations in the main cities of Europe and America to provide free accommodations to families with limited resources, so that they can accompany their loved ones.
Extending throughout 2024, NH Collection New York Madison Avenue will donate hotel stays to St. Jude patients and their families seeking specialized treatment in New York City—reinforcing the brand’s commitment to social causes in the communities in which it operates.
Hotel employees also play an integral role in this program’s success, which has been ongoing at NH Hotels around the world for the past twenty years. Since the program began, more than 20,000 employees have acted as the program’s “ambassadors”, welcoming families, and personalizing their stays. Carlos Salomon, NH Collection New York Madison Avenue’s General Manager, commented, “It is our company’s passion to create unforgettable experiences and bring happiness to all of the families we host through this charitable initiative.”
In addition to the room donations, beginning on November 20, NH Collection New York Madison Avenue began selling hand-crafted red glass heart ornaments for the holiday season, and donating 100 percent of their purchase price to St. Jude Children’s Research Hospital to support its mission: Finding cures. Saving children.
The limited-edition ornaments are made from 100 percent lead-free recycled soda bottles by skilled glass-blowing artisans and were on display throughout the hotel and decorating the lobby holiday tree. The “Holidays with a Heart” gift-boxed ornaments were available for purchase at the front desk for $20 each while supplies last.
