PALO ALTO, CALIF.—Vipe Inc., a leading provider of B2B video messaging sales solutions, announced the release of Vipe Hospitality 1.0, the second in a series of Software as a Service (SaaS) business applications providing personalized, active and targeted video marketing communications that result in increased sales and lower costs of marketing collateral.
“We are extremely pleased to introduce this new product following so quickly on the heels of our wildly successful Vipe Recruiting product,” said Adam Peterson, president and CEO of Vipe Inc. “Vipe has proven that video messaging definitely enhances sales and marketing efforts and produces measureable increases in sales volume. With Vipe Hospitality we’re finding that we can also reduce the costs of printed collateral, such as property brochures, while making the marketing messages more effective. As we found with Vipe Recruiting, different industries and different disciplines will have very different requirements for how video messaging can enhance an organization’s specific business processes. Once again we engaged industry experts to help us understand the needs of the hospitality business and provide a comprehensive solution precisely tailored for hospitality marketing.”
Vipe delivers Vipe Hospitality 1.0 as a complete business solution that combines a best practices model for hospitality marketing and sales, with tools that implement and enforce those processes, and a robust video management service that supports the tools and methodologies. This full-featured product helps organizations of any size, from small hotels to large enterprises, add video as a standard part of their sales and marketing process. Utilizing SaaS as the delivery mechanism, Vipe Hospitality minimizes the complexities of video management, increases communications efficiency, reduces printed collateral costs, boosts sales and helps organizations re-emphasize their brand and differentiate their service. And in contrast to the “passive marketing” nature of videos on a corporate website, Vipe videos actively reach out and touch targeted groups or individuals.
Personalized Messages Made Easy
Vipe Hospitality 1.0 allows marketers and sales personnel to create and send personalized, short video clips from virtually any video-capture device without the bandwidth and storage issues of sending large video files via e-mail. And unlike users of video sharing sites, Vipe customers and their recipients enjoy the privacy of e-mail communications. Best practices based on industry expertise in the implementation and usage of video communications uniquely differentiates Vipe from messaging providers who only collect, store and forward videos. The tools Vipe includes in the product helps ensure that the methodologies and best practices are enforced.
“Implementing and using Vipe Hospitality to augment existing sales and marketing practices at our hotel has resulted in a quantifiable increase in our sales performance there,” said Bruce Hraba, president of Waterford Hotels and Inns. “In less than a month we recouped the annual subscription fee through room bookings secured with the help of Vipe.”
With Vipe Hospitality a hotel sales manager can easily respond to a request for proposal with tailored, short, 30-second video clips of his properties and services that are of most interest to his prospect—making his proposal stand out from all the competitors and bolstering his corporate branding. Unlike printed brochures that can cost thousands to modify due to changing offerings and customer requirements, Vipe’s “green” technology templates and messages can be modified at will, saving costs associated with artwork, layout, typography and printing. And sales increase with Vipe messages because people respond more readily to video messages than written communications. One enterprising sales manager and Vipe customer sends quick video clips of local area retail establishments and attractions to every new business that moves into the area. He saw his sales soar.
Go to Vipe Inc. for more information.
