Home Publisher's Point of View New Green Lodging Trends Report Takes Close Look at Global Best Practices

New Green Lodging Trends Report Takes Close Look at Global Best Practices

Glenn Hasek

As reported on Green Lodging News this past week, Greenview just released its Green Lodging Trends Report (GLTR). It is news for many reasons, but the two main ones are its size and its sole focus on sustainability best practices. The 83-page report is based on data received from about 27,000 hotels across 54 countries. The report was first launched in 2016 and published from 2016 to 2018. Covid disrupted publication of the report, but Greenview continued its work. The result: The 2022 GLTR dataset is six times greater than the 2018 GLTR dataset.

I posted two articles on the report this past week. The first article was an announcement about the report. The second article includes highlights from the 10 sections of the report. Data was collected on 75 best sustainability practices from 22 participating companies and from individuals who participated through The Greenview Portal.

Each chapter provides a summary of findings with deeper analytics and visual charts per best practice. All best practices are further grouped into four categories based on the adoption rates calculated: Common practices (75 percent and above); Established practices (50 percent to 74 percent); Emerging practices (25 percent to 49 percent); and Innovative practices (Less than 25 percent).

The best practices incorporate the Hotel Sustainability Basics Initiative (“The Basics”), developed by the World Travel & Tourism Council (WTTC) together with its partners. They also aligned with some of the key criteria included in the Global Sustainable Tourism Council (GSTC).

Benchmark Your Own Hotel

A key upside to participating in the report: Hotels are entitled to receive a benchmarking report that includes a comparison of performance against peers by geographic location, service type, hotel type and STR chain scale segment.

In the report there are best practice rankings by country. For example, the Netherlands tops the country rankings for having a sustainability team on property. To give the findings context, what I would like to have seen in the report is a breakdown of number of participants by country. How can one know what Netherlands being on top really means if one does not know how many hotels are being considered? While one can certainly make conclusions about trends based on the sheer number of hotels participating, the numeric breakdown of participants would have been nice.

I mention the number of hotels participating in a country for another good reason—the U.S. and its absence in the rankings of the countries by sustainable best practices. The U.S. appears on just four out of the 19 rankings in the report, even though there are about 17,000 U.S. hotels in the dataset. I asked Grace Kang, Managing Partner at Greenview, about U.S. positioning in the rankings and she said, “It might be because a large portion of the economy hotels are based in the U.S.” Economy hotels tend to lag behind hotels in higher segments in implementation of sustainability best practices. (The U.S. did finish No. 2 among the top 15 countries using native or drought-tolerant plants for landscaping to reduce irrigation needs. That was its highest ranking in the four rankings it made.) When reviewing any survey, always look for the stories behind the data for clarification of the data’s meaning.

Overall, the report is the digestion of an incredible amount of data and a snapshot of the global hotel industry’s progress, or lack thereof. Be sure to take a close look at this industry-leading report.

Who is Your Sustainability Champion?

Green Lodging News is always looking to profile sustainability champions in our Personnel Profile section. If you would like to nominate someone for this section of Green Lodging News, contact me at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

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Every two weeks Green Lodging News posts a new guest column on its website. (Click here for examples.) The guest column also appears in the weekly e-newsletter. Green Lodging News is currently in need of industry experts to contribute occasional guest columns. Experts may include consultants, architects, designers, suppliers, and those who own or operate green lodging establishments. Columns may be articles that take a stance on a particular subject or be strictly educational in nature. Columnists benefit by having their photo included along with a one paragraph description of their company. Interested in writing a column? Contact Glenn Hasek, publisher and editor, at (813) 510-3868, or by e-mail at greenlodgingnews@gmail.com.

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