BETHESDA, MD.—Westin Hotels & Resorts, part of Marriott Bonvoy’s 30 brands and a global hospitality leader in wellness for more than a decade, unveiled a new global study that shows the impact of running and recovery during the pandemic as a means for self-care, just in time for Global Running Day. With 45 percent of respondents saying that focusing on their well-being has given them a new lease on life, Westin is evolving its industry-leading well-being program to bring world-class recovery solutions to travelers’ fingertips as travel starts to resume.
Westin has joined forces with Hyperice, the expert in recovery technology that strives to provide the innovation to help people move better and feel their best, to debut bespoke Hypervolt recovery stations in the 24-hour WestinWORKOUT fitness studios at select Westin hotels across the United States—in San Francisco, Napa, New York City, Washington, D.C., Chicago and more—beginning July 1. This first-ever exclusive hotel offering features a complimentary, state-of-the-art recovery system using Hypervolt percussion devices to help guests warm up or recover after a workout, long flight or meeting, and to massage away stress and tension. The Hypervolt is a handheld percussion massage device that delivers targeted pulses of pressure to care for muscles, accelerate warmup and recovery, and help maintain flexibility and range of motion. Westin guests can also download the Hyperice App to tap into guided warm up, recovery and body maintenance routines, and follow along with sessions led by top athletes, trainers, and wellness professionals.
“The pandemic was a wake-up call around the importance of taking care of the mind, body and soul. In fact, more than half of global adults (52 percent) said they are putting more emphasis on self-care now compared to before the pandemic, and more than a third of runners (39 percent) believe run recovery is as important for mental health as it is for physical health,” said Jason Nuell, Senior Vice President, Premium Brands, Marriott International. “When it comes to feeling your best, we know that the way you move is just as important as the way you recover. With this in mind, we partnered with Hyperice to help travelers accelerate their recovery and optimize their well-being in a holistic way.”
Resurgence of Interest in Running
In the past year, there has been a resurgence of interest in running. Since the onset of the pandemic, 47 percent of those who have run during the pandemic said they went running or jogging more than they did previously, and more than half of these respondents (51 percent) said that running or jogging helped with their mental well-being during the pandemic.
What has also emerged from the pandemic is new interest in recovery and self-care. Increasingly, people are discovering and prioritizing recovery and self-care—from stretching, meditating, eating healthy and sleep—as an essential step in their integrative wellness regimen. The study found that:
- More than a third (36 percent) of total respondents said that the pandemic has made them realize the importance of mental health and well-being.
- Nearly two-thirds of respondents (65 percent) plan to continue to focus on self-care post-pandemic.
- Twenty-two percent of runners have seen a positive impact on their running capability since incorporating recovery into their routine, and nearly one fourth of total respondents (24 percent) said they want to continue to focus on rest and recovery after exercising once the pandemic has passed.
- Nearly one fifth of runners (18 percent) said they would make more time for recovery after running if they had the right tools.
- More than two-thirds (72 percent) of total respondents believe a good night’s sleep is important for physical and mental well-being.
Furthermore, as life and travel resume, 15 percent of respondents are planning to maintain their fitness/wellness regimen when on the road again.
“The Hypervolt is engineered to the standards of the world’s best athletes, found in the training centers and sidelines of major professional sports leagues and relied on by elite trainers around the globe,” said Jim Huether, CEO, Hyperice. “We’re excited to now bring this premium wellness experience to Westin hotels through a new one-of-a-kind partnership, designed to help guests feel their best, recover and travel well.”
As hospitality’s leader in wellness, Westin empowers guests to maintain their wellness routines on the road. Westin boasts more than 225 Run Concierges globally who provide travelers of all running levels with the opportunity to have a running partner for individual runs and host group runs. Since running in a new city can be difficult, RunWESTIN Maps were created to help travelers run like a local, with curated scenic routes based on preferred distance. On Global Running Day this year (June 2), Westin Hotels around the world hosted socially distanced runs, complemented by on-property activations that speak to the brand’s three key pillars to Move Well, Sleep Well and Eat Well, promoting a 360-degree approach to well-being.