CALHOUN, GA.—Mohawk Industries has been recognized as the most sustainable flooring supplier on Green Builder Media’s 2021 Brand Index. Receiving the top Brand Index score in the flooring category, green professionals ranked Mohawk as a leader in terms of products and initiatives and identified the brand as a sustainable thought leader.
“At Mohawk, we’re ever-evolving to meet the latest sustainable needs of all our customers,” said Scott Gibson, Senior Director of Sales Operations, Mohawk Builder + Multifamily. “With innovative and environmentally friendly product solutions, we strive to be a single-source partner. This distinction further helps set us apart from the competition.”
Green Builder Media’s Brand Index merges macro market trends with results from its long-running Reader’s Choice survey that effectively measures each brand’s position among consumers and professional audiences.
Index Calculated by Three Elements
The Brand Index is calculated by three elements: COGNITION Smart Data sentiment score, COGNITION Smart Data mentions and the 2021 Reader’s Choice Survey.
- The first criteria of the Brand Index, the COGNITION Smart Data sentiment score, takes into account the attitudes, opinions and emotions of readers when talking about brands online and on social media.
- The second criteria, the COGNITION Smart Data mentions, tracks the number of mentions that a brand receives compared to other companies.
- The third criteria of the Brand Index score, the 2021 Reader’s Choice Survey, measures how readers rank each company in regard to sustainability.
COGNITION Smart Data is Green Builder Media’s marketing intelligence and data service, using cutting-edge cognitive learning technology that generates insights into behavioral patterns, purchase drivers, sentiment, and innovations that are transforming markets. COGNITION Smart Data focuses on leading-edge topics such as net zero, healthy homes, renewable energy, resilient building, and smart homes. Green Builder Media transforms this market information into meaningful and actionable business intelligence, providing valuable insights on consumers’ needs and business performances.
“Mohawk is conscious of sustainability and values it as a top priority, so we are so honored to be held to such a high standard on the Brand Index list,” said Gibson. “Being chosen as the top scoring flooring supplier showcases that Mohawk is ahead of the curve and truly understands the importance of environmentally-friendly products. We intend to not only reach the readers’ expectations but exceed them.”